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세계의 위치기반서비스(LBS) 시장 - 시장 규모, 점유율 및 성장 분석 : 구성요소별, 위치 유형별, 용도별, 산업별, 산업별 예측(2022-2028년)

Global Location Based Services Market Size, Share, Growth Analysis, By Component(Platform, Services), By Location Type(Indoor, Outdoor), By Application(GIS, Navigation), By Vertical(Logistics, Retail) - Industry Forecast 2022-2028

발행일: | 리서치사: SkyQuest | 페이지 정보: 영문 165 Pages | 배송안내 : 3-5일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계 위치기반서비스(LBS) 시장 규모는 2021년 45억 4,400만 달러로 평가되었고, 예측 기간(2023-2030년) 동안 24.6%의 CAGR로 성장하여 2022년 565억 7,000만 달러에서 2030년 4,094억 8,000만 달러에 달할 것으로 예상됩니다.

위치기반서비스(LBS) 시장 확대를 촉진하는 주요 요인 중 하나는 센서, IoT 등 스마트 기기의 활용도가 높다는 점입니다.

지난 몇 년 동안 위치기반서비스(LBS)가 인기를 끌고 있습니다. 가까운 친구를 찾거나, 가장 가까운 식당을 찾거나, 이웃 주민들에게 좋은 정보를 알리기 위해 사용하는 사람들이 늘고 있습니다.

세계 위치기반서비스(LBS) 시장에 대해 조사했으며, 시장 개요, 상위 시장 분석, 시장 역학 및 전망, 각종 분석을 통한 시장 고찰, 부문별/지역별 시장 분석, 기업 프로파일 등의 정보를 전해드립니다.

목차

주요 요약

모시장 분석

  • 시장 개요
  • 시장 규모
  • 시장 역학
    • 성장 촉진요인
    • 기회
    • 성장 억제요인
    • 과제
  • 주요 시장 인사이트
    • 기술 분석
    • 가격 분석
    • 공급망 분석
    • 밸류체인 분석
    • 시장 생태계
    • 지재 분석
    • 무역 분석
    • 스타트업 분석
    • 원재료 분석
    • 혁신 매트릭스
    • 파이프라인 제품 분석
    • 거시경제 지표
    • 주요 투자 분석
  • 주요 성공 요인
  • 경쟁 정도

시장 역학과 전망

  • 시장 역학
    • 성장 촉진요인
    • 기회
    • 성장 억제요인
    • 과제
  • 규제 상황
  • Porter의 Five Forces 분석
    • 경쟁사간 경쟁 관계
    • 대체품의 위협
    • 바이어의 교섭력
    • 신규 진출업체의 위협
    • 공급 기업의 교섭력
  • 향후 혼란에 관한 Skyquest 특별 인사이트
    • 정치적 영향
    • 경제적 영향
    • 사회적 영향
    • 기술적 영향
    • 환경적 영향
    • 법적 영향

세계의 위치기반서비스(LBS) 시장 : 컴포넌트별

  • 시장 개요
  • 플랫폼
  • 서비스
  • 하드웨어

세계의 위치기반서비스(LBS) 시장 : 로케이션 유형별

  • 시장 개요
  • 실내
  • 야외

세계의 위치기반서비스(LBS) 시장 : 용도별

  • 시장 개요
  • 지역 정보 시스템
  • 내비게이션
  • 추적
  • 소셜미디어

세계의 위치기반서비스(LBS) 시장 : 업종별

  • 시장 개요
  • 물류
  • 소매
  • 의료
  • 미디어
  • 방위
  • 기타

세계의 위치기반서비스(LBS) 시장 규모 : 지역별

  • 시장 개요
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 독일
    • 스페인
    • 프랑스
    • 영국
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 기타 라틴아메리카
  • 중동 및 아프리카
    • GCC 국가
    • 남아프리카공화국
    • 기타 중동 및 아프리카

경쟁 구도

  • 주요 5개사 비교
  • 주요 기업의 시장 포지셔닝(2021년)
  • 주요 시장 진출기업이 채택한 전략
  • 주요 성공 전략
    • 개발별
    • 기업별
    • 연도별
  • 시장 최근 활동
  • 주요 기업의 시장 점유율(2021년)

주요 기업 개요

  • AiRISTA Flow
  • Apple
  • Aruba Networks
  • CenTrak
  • Cisco
  • Ericsson
  • ESRI
  • GE Healthcare
  • Google
  • HERE
  • IBM
  • KDDI
  • Leantegra
  • Microsoft
  • Navigine
LSH 23.05.30

Global Location Based Services Market size was valued at USD 45.4 billion in 2021 and is poised to grow from USD 56.57 billion in 2022 to USD 409.48 billion by 2030, growing at a CAGR of 24.6% in the forecast period (2023-2030).

A category of services known as a location-based service (LBS) allow users to access location-specific data and other internet services. These functions include asset tracking, proximity marketing, local search and information, social networking and entertainment, and mapping and navigation. Location-based services provide real-time geo-data from a range of smart devices, such as smartphones, in order to deliver information, entertainment, or security. One of the main factors driving the location based services market's rise is the high usage of smart devices like sensors, IoT, and others. Due to its many benefits, the market for location-based services is expanding.

Location-based services (LBS) have grown in popularity over the past few years. An increasing number of people use it to locate friends nearby, locate the closest restaurant, or promote deals to neighbourhood residents. LBS gives users access to current and important information about their surroundings while enabling businesses to keep customers updated about their orders. Each of these LBS applications offers a dynamic user experience, giving businesses a useful channel for client interaction.

Location can be determined using wireless-assisted GNSS (A-GNSS), observed timing difference of arrival (OTDOA), observed time difference of arrival (E-OTD), and hybrid technologies, which combine A-GNSS with other well-known technologies. Location-based services can give commuters and anyone looking for services a more accurate location and an anticipated arrival time in real time by following the movement of cars. Due to the significant efforts made by countries throughout the world to achieve smooth transportation goals as part of their smart city initiatives, this market is anticipated to grow significantly. More possibilities would result from these shifts, particularly in the Latin American and Asian-Pacific regions. growing the market for location-based services globally.

Furthermore, due to the large continuous investments for the integration of 3D map apps with smartphones, industry heavyweights like Nokia, Samsung, and other OEMs are entering this sector. Microsoft Corp. and Amazon Inc. are just a couple of the online web service providers who have started to offer 3D maps on their systems. For instance, the renowned manufacturer of wireless smartphone accessories Parrot has positioned its consumer drones for use in 3D modelling, mapping, and agricultural. These events are expected to increase market demand in emerging economies during the course of the predicted period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global location based services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

For better understanding, we have segmented the global location based services market by component, location type, application, vertical and region. Based on component, the Location Based Services Market is segmented into platform, services and hardware. Based on location type, the Location Based Services Market is segmented into indoor and outdoor. Based on application, the Location Based Services Market is segmented into GIS, navigation, tracking, social media. Based on vertical, the Location Based Services Market is segmented into logistics, retail, healthcare, media, defence, and others. Based on region, the Location Based Services Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Smart phones, social media, and the ease of access to GPS technology are all expected to spur industry growth.

The increasing use of smartphones and other wireless devices is one of the main drivers behind the growth of the global market for location-based services. Another reason that is projected to support the expansion of the location-based services business is the popularity of location-based check-in applications, advancements in communication technology's analytic capabilities, and the affordability of GPS-mounted devices. Additional factors driving the growth of the global location-based services market include the rising use of social media, mobile networking, and the Internet of Things (IoT), as well as communications advancements and ongoing research and development in 4G and 5G technologies in economically developing regions.

The growth of location-based technologies is anticipated to increase demand for location-based services across industries.

Due to the ongoing need for location-based applications in e-commerce, food delivery, tourism, and social networking applications, the global market for location-based services is anticipated to have significant growth potential. Retailers can use location-based services (LBS), which also offer quick access to information about products or services, to determine consumer preferences. Retailers, for instance, may plan their advertising campaigns based on consumer geography to focus on the closest store or local deals. Retailers will profit from this because it will allow them to increase income and offer their clients personalised goods and services.

In the automotive sector, highly functioning location-based services are becoming more common. LBS assist truck and vehicle drivers in choosing the best route, reducing idle time and increasing efficiency. Automakers make careful to provide their customers with value-added services such vehicle telematics, navigation, emergency services, asset tracking, traffic services, and emergency services, to name just a few.

Restraint

High prices could impede the market's expansion for location-based services.

When it comes to location-based service pricing, all players in the mobile ecosystem-including consumers, advertisers, marketing suppliers, and advertising service agencies-face considerable difficulties. The cost structures of voice and data services, including apps, are quite dissimilar. While open-ended pricing models are utilised for data services, network operators frequently use per-minute and flat rate pricing structures for voice services. clients have not been pleased with the present way of billing clients based on airtime and data usage. Future high-speed networks (4G and higher), with their clear and enticing pricing systems, may create new industry opportunities. Content providers must make challenging price choices if they want to profit from promotions and location-based advertising that will bring customers to a storefront. How much consumers are willing to pay for LBS and the most effective technique to tempt them with promotional offers and bundled services in a mobile environment have not yet been put to the test. Prices will have a big influence on the adoption of location-based services and the resulting consumer demand. Customers want these services to be simple, open, and worthwhile of the money they pay for them.

The extent to which network operators secure their users' privacy will impact how broadly location-based services are used. Some consumers dislike marketing attempts that breach their privacy, and unwanted mobile advertising is commonly seen as intrusive. Location-based service providers must be aware of the fine line that must be drawn between personalization and resolving privacy concerns. In order to provide tailored context-specific location-based services, customer data should be collected and processed. However, while handling consumer personal data, appropriate management and security procedures should be put in place. Mobile devices can be configured to a great extent, which creates many opportunities for personalised location-based services that can be requested as needed. With the introduction of these services, customer privacy protection will be essential.

Market Trends

Mobile services that use location are becoming more common. A smart phone and data plan enable access to a location-based service. Social networking, local search and information services, navigation, and entertainment are common subcategories. The biggest social networks are rapidly growing on the mobile web. Vendors have been encouraged to support the explosive growth of mobile applications, particularly location-aware apps, thanks to improved 3G networks, increased 3G handset usage, and the popularity of smart phones. Application stores provide an extra entry point into the market for location-based services. While many operator navigation services are anticipated to continue being supported by service fees and tracking services, local search and social networking services will be ad-supported. Compared to premium mobile sources, mobile advertising is still a fragmented sector with low revenues. As a result, for some firms, geography can be a key target marketing trait.

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune
  • Research Methodology
  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
  • Key Market Insights
  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition
  • Market Dynamics & Outlook
  • Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
  • Regulatory Landscape
  • Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact
  • Global Location Based Services Market by Component
  • Market Overview
  • Platform
  • Services
  • Hardware
  • Global Location Based Services Market by Location Type
  • Market Overview
  • Indoor
  • Outdoor

Global Location Based Services Market by Application

  • Market Overview
  • GIS
  • Navigation
  • Tracking
  • Social Media
  • Global Location Based Services Market by Vertical
  • Market Overview
  • Logistics
  • Retail
  • Healthcare
  • Media
  • Defence
  • Others
  • Global Location Based Services Market Size by Region
  • Market Overview
  • North America
  • USA
  • Canada
  • Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
  • Latin America
  • Brazil
  • Rest of Latin America
  • Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA
  • Competitive Landscape
  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
  • By Development
  • By Company
  • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021
  • Key Company Profiles
  • AiRISTA Flow (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Apple (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Aruba Networks (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • CenTrak (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Cisco (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Ericsson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • ESRI (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • GE Healthcare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • HERE (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • KDDI (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Leantegra (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Navigine (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
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