인공지능 기반 개인화 시장 규모, 점유율, 성장 분석 : 유형별, 기술별, 용도별, 지역별 - 산업 예측(2024-2031년)

Global Artificial Intelligence Based Personalization Market size was valued at USD 440.8 Billion in 2022 and is poised to grow from USD 461.9 Billion in 2023 to USD 672.11 Billion by 2031, growing at a CAGR of 4.80% in the forecast period (2024-2031).

The marketing landscape is shifting towards AI-powered personalization, leaving behind the traditional mass marketing approach that often compromises user experience with irrelevant messaging. Instead of employing a one-size-fits-all strategy, businesses are now harnessing AI algorithms to tailor their marketing efforts based on individual behavior, preferences, and past interactions. This targeted methodology not only enhances customer satisfaction and engagement but also significantly improves marketing efficiency, leading to reduced opt-outs and heightened conversion rates. Industries such as e-commerce, healthcare, and finance are particularly driving this demand for customized consumer experiences. By analyzing customer interaction patterns, businesses can deploy personalized marketing campaigns and dynamic pricing strategies, fostering both loyalty and higher revenue growth. Despite its advantages, organizations must remain vigilant about the ethical implications surrounding bias, discrimination, and privacy concerns, as well as the financial investment needed for implementing AI-driven personalization. As businesses navigate these challenges, the focus should be on creating responsible and effective personalized marketing solutions that resonate with today's discerning consumers, ultimately driving better results in the competitive marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Artificial Intelligence Based Personalization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Artificial Intelligence Based Personalization Market Segmental Analysis

Global Artificial Intelligence Based Personalization Market is segmented by Type, by Technology, by application, and by Region. Based on Type, the market is segmented into Website Personalization, Display Ads Personalization, Social Media Personalization, E-mail Personalization. Based on Technology, the market is segmented into Machine Learning, Deep Learning, Natural Language Processing. Based on application, the market is segmented into Travel, Retail, Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market is significantly driven by the surging demand for tailored customer experiences. Recent growth in global collaborations utilizing AI for personalization underscores this trend. The rapid embrace of artificial intelligence technologies across various sectors further amplifies market dynamics. Additionally, the proliferation of mobile technology, the Internet of Things (IoT), and the resurgence of in-store shopping are anticipated to enhance market performance in the near future. Contributing factors such as the expansion of big data analytics, cost-efficient consumer data analysis, and a rising interest in real-time personalization solutions are also expected to fuel market growth in the upcoming years.

Restraints in the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market faces significant restraints, particularly due to increasing data privacy concerns. As the industry relies heavily on machine learning and deep learning technologies to tailor offers to consumers, the potential misuse of sensitive data emerges as a major issue. Various tools such as analytics systems, recommendation engines, and adtech platforms, while beneficial, can inadvertently exploit personal information. Additionally, minor errors in these systems can lead to substantial failures, compromising the desired outcomes and overall effectiveness of personalization efforts. Consequently, these factors may hinder the growth and stability of the market amidst rising scrutiny over data privacy.

Market Trends of the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market is witnessing significant growth, underscored by a robust compound annual growth rate (CAGR), primarily driven by the expanding efforts of mass retailers in enhancing consumer engagement. As traditional one-size-fits-all marketing strategies evolve, businesses are increasingly leveraging AI to create tailored messaging that resonates with individual customer preferences and buying habits. The surge in mass marketing subscription rates, coupled with advanced data processing capabilities and the proliferation of online services, facilitates a more nuanced understanding of consumer behavior. Consequently, companies are harnessing AI-driven personalization not only to optimize marketing costs but also to streamline operations and foster deeper connections with their customer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Pricing Analysis

Global Artificial Intelligence Based Personalization Market Size by Type & CAGR (2024-2031)

• Website Personalization
• Display Ads Personalization
• Social Media Personalization
• E-mail Personalization
• Others

Global Artificial Intelligence Based Personalization Market Size by Technology & CAGR (2024-2031)

• Machine Learning
• Deep Learning
• Natural Language Processing

Global Artificial Intelligence Based Personalization Market Size by Application & CAGR (2024-2031)

• Travel
• Retail
• Media & Entertainment
• Others

Global Artificial Intelligence Based Personalization Market Size by Region & CAGR (2024-2031)

• North America, (by Type, by Technology, by Application)
  • US
  • Canada
• Europe, (by Type, by Technology, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Type, by Technology, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Type, by Technology, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Type, by Technology, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation