세계의 모바일 애플리케이션 시장 규모, 점유율, 성장 분석 : 운영 체제별, 개발 모드별, 용도별, 지역별 - 산업 예측(2024-2031년)

Global Mobile Application Market size was valued at USD 198.7 billion in 2022 and is poised to grow from USD 231 billion in 2023 to USD 658.9 billion by 2031, growing at a CAGR of 14% during the forecast period (2024-2031).

The rise of smartphone adoption and heightened internet usage, particularly in developing nations like Brazil, China, and India, signals a promising future for mobile applications (apps). This growth is propelled by advancements in technology, including artificial intelligence and machine learning, which enhance app functionality and engagement. As e-commerce expands, offering exclusive discounts and product selections online, more consumers are turning to mobile apps for their purchasing needs. Additionally, the availability of affordable data plans has facilitated increased internet accessibility, driving a surge in mobile app downloads across platforms. The gaming sector, benefiting from these trends, has diversified its revenue streams through in-game purchases, paid apps, and in-app advertising, further contributing to the overall market growth for mobile applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Application market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Application Market Segmental Analysis

Global Mobile Application Market is segmented by Operating System, Development Mode, Application and Region. Based on Operating System, the market is segmented into App Store, Play Store, Others. Based on Development Mode, the market is segmented into Individual, Through Companies, Others. Based on Application, the market is segmented into Gaming, social media and Entertainment, Health and Fitness, Travel and Hospitality, Retail and Ecommerce, Learning and Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Application Market

The growth of the Global Mobile Application market is significantly influenced by the rising usage of data and increasing internet penetration, particularly in developing countries like China, India, and Brazil. Over the past decade, the internet has become a vital communication tool accessible through devices such as computers, smartphones, and tablets. This widespread connectivity has enabled users to easily access a multitude of applications with minimal cost and effort, while also facilitating faster communication. Moreover, the booming e-commerce sector has attracted a larger online consumer base by offering a diverse range of products, enticing promotions, and exclusive discounts available primarily on digital platforms.

Restraints in the Global Mobile Application Market

One significant restraint in the Global Mobile Application market revolves around battery use and performance, which are essential considerations during app development. A successful mobile application should optimize battery consumption while maintaining high performance standards. To achieve this, developers can create beta versions of their apps and conduct thorough testing to identify and resolve any issues related to battery drainage. It's crucial to be vigilant and meticulous throughout this testing phase, as any underlying flaws can lead to considerable challenges in ensuring a smooth user experience. Addressing these factors is vital for enhancing the overall acceptance and functionality of mobile applications.

Market Trends of the Global Mobile Application Market

The global mobile application market is witnessing a dynamic evolution, characterized by intense competition among established giants and emerging players like Xiaomi and OnePlus, who are rapidly gaining traction. The focus has shifted towards creating user-centric applications that prioritize enhanced user experiences, driven by the integration of cutting-edge technologies such as augmented reality (AR) and virtual reality (VR). This trend reflects a broader demand for immersive and engaging functionalities, compelling developers to innovate continuously to retain consumer interest. As mobile devices become increasingly central to daily life, the market is expected to expand further, encouraging both creativity and investment in next-generation apps.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Mobile Application Market Size by Operating System & CAGR (2024-2031)

• Market Overview
• App Store
• Play Store
• Others

Mobile Application Market Size by Development Mode & CAGR (2024-2031)

• Market Overview
• Individual
• Through Companies
• Others

Mobile Application Market Size by Application & CAGR (2024-2031)

• Market Overview
• Gaming
• Social Media and Entertainment
• Health and Fitness
• Travel and Hospitality
• Retail and E commerce
• Learning and Education
• Others

Mobile Application Market Size & CAGR (2024-2031)

• North America, (Operating System, Development Mode, Application)
  • US
  • Canada
• Europe, (Operating System, Development Mode, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Operating System, Development Mode, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Operating System, Development Mode, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Operating System, Development Mode, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc. (now Meta Platforms Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uber Technologies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyft Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WeChat (Tencent) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhatsApp (Facebook) (now Meta Platforms Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (Facebook) (now Meta Platforms Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (Google LLC) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation