세계의 잔디깎기 기계 시장 - 규모, 점유율, 성장 분석 : 유형별, 하드웨어별, 잔디 크기별, 유통 채널별, 추진 유형별, 자율성 수준별, 최종 사용자별, 지역별 산업 예측(2024 년-2031년)

Global Lawn Mower Market size was valued at USD 31.1 billion in 2022 and is poised to grow from USD 32.97 billion in 2023 to USD 52.54 billion by 2031, growing at a CAGR of 6.0% during the forecast period (2024-2031).

As environmental consciousness rises, the demand for eco-friendly lawn mowers, particularly electric and battery-powered models, is surging due to their lower emissions and quieter operation. However, market growth is expected to be moderate amid fluctuating consumer spending stemming from pandemic-related supply chain disruptions and economic instability. The trend towards home gardening has accelerated because of increased leisure time from remote work, boosting the residential lawn mower sector. The recovery in battery-powered mower sales was evident in 2021, especially in North America and Europe, but challenges like semiconductor shortages and rising costs due to geopolitical tensions are likely to slow growth in 2022. Meanwhile, China's commitment to eco-city initiatives and a growing interest in leisure gardening present significant opportunities for future expansion in the lawn mower market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lawn Mower market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lawn Mower Market Segmental Analysis

Global Lawn Mower Market is segmented by type, hardware, lawn size, distribution channel, propulsion type, level of autonomy, end-user and region. Based on type, the market is segmented into riding lawn mowers, walk-behind lawn mowers and robotic/autonomous lawn mowers. Based on hardware, the market is segmented into ultrasonic sensors, lift sensors, tilt sensors, motors and microcontrollers. Based on lawn size, the market is segmented into small, medium and large. Based on distribution channel, the market is segmented into online and retail. Based on propulsion type, the market is segmented into electric lawn mowers and internal combustion engine (ICE) lawn mowers. Based on level of autonomy, the market is segmented into autonomous and non-autonomous. Based on end-user, the market is segmented into residential and commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lawn Mower Market

The global lawn mower market is experiencing significant growth due to the rising demand for landscaping services across residential, commercial, and industrial sectors. As more individuals and businesses prioritize the maintenance of aesthetically pleasing outdoor spaces, the need for efficient and effective lawn mowers has surged. This increasing emphasis on well-groomed lawns not only enhances property value but also contributes to the overall appeal of environments, further fueling demand. Consequently, market growth is being propelled by the desire for high-quality lawn care solutions that can meet the evolving needs of various users in diverse settings.

Restraints in the Global Lawn Mower Market

The global lawn mower market faces significant restraints primarily due to the intense competition among numerous manufacturers and suppliers. This competitive landscape often triggers price wars, resulting in reduced profit margins that can pose difficulties for businesses within the industry. As companies vie for market share, the pressure to lower prices can hinder profitability, making it challenging for them to sustain operations and invest in product development. Consequently, firms must strategically navigate these competitive dynamics to maintain their market position and achieve sustainable growth amidst these financial constraints.

Market Trends of the Global Lawn Mower Market

The Global Lawn Mower market is witnessing a significant trend towards electric and battery-powered mowers, propelled by rising environmental consciousness and technological advancements. Consumers are increasingly opting for these eco-friendly alternatives due to their lower emissions and quieter operation, aligning with global sustainability goals. Additionally, improvements in battery technology have enhanced the performance and convenience of electric mowers, making them a viable option for both residential and commercial use. This shift not only caters to a growing demand for greener landscaping solutions but also reflects a broader movement towards energy-efficient outdoor equipment, positioning electric mowers as a key segment in the market's future growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lawn Mower Market Size by Type & CAGR (2024-2031)

• Market Overview
• Riding Lawn Mowers
• Walk-Behind Lawn Mowers
• Robotic/Autonomous Lawn Mowers

Global Lawn Mower Market Size by Hardware & CAGR (2024-2031)

• Market Overview
• Ultrasonic Sensors
• Lift Sensors
• Tilt Sensors
• Motors
• Microcontrollers

Global Lawn Mower Market Size by Lawn Size & CAGR (2024-2031)

• Market Overview
• Small
• Medium
• Large

Global Lawn Mower Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Retail

Global Lawn Mower Market Size by Propulsion Type & CAGR (2024-2031)

• Market Overview
• Electric Lawn Mowers
• Internal Combustion Engine (ICE) Lawn Mowers

Global Lawn Mower Market Size by Level Of Autonomy & CAGR (2024-2031)

• Market Overview
• Autonomous
• Non-Autonomous

Global Lawn Mower Market Size by End-User & CAGR (2024-2031)

• Market Overview
• Residential
• Commercial

Global Lawn Mower Market Size & CAGR (2024-2031)

• North America (Type, Hardware, Lawn Size, Distribution Channel, Propulsion Type, Level Of Autonomy, End-User)
  • USA
  • Canada
• Europe (Type, Hardware, Lawn Size, Distribution Channel, Propulsion Type, Level Of Autonomy, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Hardware, Lawn Size, Distribution Channel, Propulsion Type, Level Of Autonomy, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Hardware, Lawn Size, Distribution Channel, Propulsion Type, Level Of Autonomy, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Hardware, Lawn Size, Distribution Channel, Propulsion Type, Level Of Autonomy, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• John Deere
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Briggs & Stratton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scag Power Equipment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ECHO, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stihl Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ariens Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grasshopper Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Excel Industries
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferris
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exmark
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cub Cadet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bradley Mowers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bad Boy Mowers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dixie Chopper
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walker Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wright Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisher
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altoz
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations