가상 이동통신망 사업자(MVNO) 시장 규모, 점유율, 성장 분석 : 모델별, 가입자별, 서비스별, 비즈니스 모델별, 지역별 - 산업 예측(2025-2032년)

Mobile Virtual Network Operator (MVNO) Market size was valued at USD 85.18 Billion in 2023 and is poised to grow from USD 92.42 Billion in 2024 to USD 177.49 Billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The mobile virtual network operator (MVNO) market is poised for significant growth over the forecast period, driven by a surge in data consumption and the popularity of value-added services such as live streaming and mobile commerce. The increasing global mobile subscriber base and rising smartphone adoption are key factors fueling industry expansion. Despite lacking infrastructure and radio frequency rights, MVNOs cater to diverse consumer needs, leading to intensified competition among providers that results in lower service prices. Innovative offerings, including machine-to-machine transactions and mobile money, are further propelling market development. To attract new customers, MVNOs are partnering with smartphone manufacturers to provide affordable services, which is essential for sustained market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Virtual Network Operator (Mvno) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Virtual Network Operator (Mvno) Market Segmental Analysis

Global Mobile Virtual Network Operator (MVNO) Market is segmented by model, subscriber, service, business model and region. Based on model, the market is segmented into reseller, service operator and full MVNO. Based on subscriber, the market is segmented into consumer and enterprise. Based on service, the market is segmented into postpaid and prepaid. Based on business model, the market is segmented into discount, specialist data, ethnic, business, international/roaming, youth/media, bundled and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Virtual Network Operator (Mvno) Market

The Mobile Virtual Network Operator (MVNO) market is expected to witness substantial growth in the Asia Pacific and Middle East & Africa (MEA) regions during the forecast period. This surge is largely attributed to the remarkable expansion of the telecom services sector within Asia Pacific. Various developing economies, such as China, India, Vietnam, and Myanmar, are actively working to enhance and broaden their telecommunications infrastructure. Furthermore, South East Asian nations, including Thailand, Singapore, and the Philippines, are poised to play a significant role in propelling the regional MVNO market's growth over the next decade, reflecting a vibrant telecommunications landscape.

Restraints in the Mobile Virtual Network Operator (Mvno) Market

The growth of the Mobile Virtual Network Operator (MVNO) market is being hindered by increasing concerns over network security and data theft, challenges tied to implementation difficulties, and a lack of skilled professionals in the field. Additionally, the slow rollout of 5G technology has further restricted the market's potential for expansion. As a response, industry vendors are working on creating more flexible platforms that can easily adapt to future technological advancements. These factors collectively impede the MVNO market's ability to tap into new growth opportunities and fully realize its potential in the evolving telecommunications landscape.

Market Trends of the Mobile Virtual Network Operator (Mvno) Market

The Mobile Virtual Network Operator (MVNO) market is witnessing a robust growth trend, primarily driven by the increasing number of single-line mobile users and the expanding penetration of mobile technology in developing regions. By 2025, the number of connected devices is projected to surge to 82 billion, up from 20.4 billion, highlighting a significant opportunity for MVNOs to capture additional market share. Verizon's substantial investment of USD 2 trillion in networked endpoints and related services further underscores the potential for innovation and expansion within this segment. This dynamic landscape presents both challenges and opportunities for MVNOs seeking to capitalize on emerging trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Virtual Network Operator (MVNO) Market Size by Model & CAGR (2024-2032)

• Market Overview
• Reseller
• Service Operator
• Full MVNO

Global Mobile Virtual Network Operator (MVNO) Market Size by Subscriber & CAGR (2024-2032)

• Market Overview
• Consumer
• Enterprise

Global Mobile Virtual Network Operator (MVNO) Market Size by Service & CAGR (2024-2032)

• Market Overview
• Postpaid
• Prepaid

Global Mobile Virtual Network Operator (MVNO) Market Size by Business Model & CAGR (2024-2032)

• Market Overview
• Discount
• Specialist Data
• Ethnic
• Business
• International/Roaming
• Youth/Media
• Bundled
• Others

Global Mobile Virtual Network Operator (MVNO) Market Size & CAGR (2024-2032)

• North America (Model, Subscriber, Service, Business Model)
  • US
  • Canada
• Europe (Model, Subscriber, Service, Business Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Model, Subscriber, Service, Business Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Model, Subscriber, Service, Business Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Model, Subscriber, Service, Business Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DISH Network Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T-Mobile US, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liberty Global plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonica S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telstra Corporation Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KDDI Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoftBank Group Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virgin Media O2 (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BT Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lycamobile (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lebara Mobile (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Consumer Cellular (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Fi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic Wireless (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultra Mobile (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H2O Wireless (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations