저알코올 음료 시장 규모, 점유율, 성장 분석 : 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Global Low Alcoholic Beverages Market size was valued at USD 1.4 billion in 2023 and is poised to grow from USD 1.47 billion in 2024 to USD 2.21 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The market for low-alcohol beverages is witnessing significant growth, driven by rising health consciousness and the expanding disposable income in emerging markets like China and India. These beverages, with an alcohol by volume (ABV) ranging from 0.05% to 1.2%, offer fewer calories than traditional alcohol, making them appealing for consumers aiming for healthier lifestyle choices. Notably, lower-alcohol wines, such as those with an ABV of 5.5%, are gaining popularity as safer alternatives to high-alcohol beverages, potentially reducing the risk of various health issues. The diverse selection of quality low-alcohol options, including white, rose, and sparkling wines, caters to the growing demand for lighter, more refreshing drinks, aligning with current trends in health and wellness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Low Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Low Alcoholic Beverages Market Segmental Analysis

Global Low Alcoholic Beverages Market is segmented by type, distribution channel and region. Based on type, the market is segmented into low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol RTD and low-alcohol ciders. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Low Alcoholic Beverages Market

The global low alcoholic beverages market is experiencing significant growth, largely driven by the rising popularity of mocktails among young adults, alongside the enduring appeal of traditional alcoholic drinks. The increased availability of low- or non-alcoholic options has further enhanced market prospects. Extended stay-at-home measures during the COVID-19 pandemic fostered a newfound interest in low-alcohol alternatives, especially among those previously accustomed to consuming higher-alcohol options. As economies reopen, various social events and leisure activities have revitalized the demand for low-alcohol beverages. Additionally, the growing awareness of health impacts related to drinking has further fueled interest in these products, making the ready-to-drink segment particularly attractive for future investments.

Restraints in the Global Low Alcoholic Beverages Market

The global Low Alcoholic Beverages market faces several constraints that hinder its growth potential. One significant limiting factor is the excessive consumption of carbonated beverages, diverting consumer preference away from low-alcohol options. Additionally, increasing government levies on raw materials, particularly sugar, combined with stringent regulations regarding water usage in the production of non-alcoholic beverages, are anticipated to further impede market expansion. These challenges could result in a slowdown in innovation and product development within the sector, affecting the overall dynamics of the Low Alcoholic Beverages market throughout the forecast period.

Market Trends of the Global Low Alcoholic Beverages Market

The global low alcoholic beverages market is witnessing a significant upward trend, particularly driven by the growing appeal of "nolo" drinks among younger consumers aged 18-24. This demographic is increasingly opting for no and low-alcohol options as a fun and responsible way to enjoy social situations without the unwanted side effects of traditional alcohol consumption. Research indicates that one-third of young adults in the UK are actively reducing their alcohol intake, favoring low ABV beers to stay refreshed without the risk of hangovers. As innovative brands like Big Drop gain traction, the global demand for low alcoholic beverages is expected to expand rapidly, reshaping industry dynamics and introducing new opportunities for market entrants.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Case Studies
• Consumer Analysis

Global Low Alcoholic Beverages Market Size by Type & CAGR (2025-2032)

• Market Overview
• Low-Alcohol Beer
• Low-Alcohol Spirits
• Low-Alcohol Wine
• Low-Alcohol RTD
• Low-Alcohol Ciders

Global Low Alcoholic Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

Global Low Alcoholic Beverages Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Accolade Wines Australia Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allagash Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser Busch InBev SA NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bells Brewery Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CODYs Drinks International GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curious Elixirs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations