세계의 온라인 비디오 플랫폼 시장 - 규모, 점유율, 성장 분석 : 컴포넌트별, 용도별, 최종 용도별, 유형별, 지역별 산업 예측(2025-2032년)

Online Video Platforms Market size was valued at USD 9.62 Billion in 2023 and is poised to grow from USD 11.27 Billion in 2024 to USD 40.1 Billion by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The global online video platforms market is poised for significant growth, with a favorable CAGR anticipated from 2023 to 2030, driven by the surging popularity of online gaming and video entertainment. These platforms, both free and subscription-based, offer publishers and content creators tools to manage, publish, and analyze their video content effectively. The increasing penetration of smartphones, tablets, and other devices further enhances accessibility, creating a robust environment for market expansion. Online video platforms enable users to effortlessly host and stream live videos, while providing content creators an opportunity to engage broader audiences. Brands also leverage these platforms to craft compelling promotional videos, positioning them as essential tools for driving engagement and visibility in the digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Video Platforms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Video Platforms Market Segmental Analysis

Global Online Video Platforms Market is segmented by component, application, end use, type and region. Based on component, the market is segmented into solution and services. Based on application, the market is segmented into commercial video platforms, video sharing and others. Based on end use, the market is segmented into content creator, brand and enterprise, and individual. Based on type, the market is segmented into video hosting, mobile videos, live streaming, video analytics and video content management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Video Platforms Market

The online video platforms market is driven by the rising popularity of video channels and the increasing influence of over-the-top (OTT) streaming services. As these platforms gain traction, more consumers are turning to affordable video streaming options, resulting in heightened usage. Moreover, video platforms offer unique monetization opportunities that distinguish them from other content-sharing platforms, enabling businesses to tap into a broader audience base. Additionally, the rapid growth of the e-learning sector and advancements in the information and communications technology (ICT) industry further bolster the demand for online video platforms, propelling the market forward and enhancing its growth potential.

Restraints in the Online Video Platforms Market

Restraints in the Online Video Platforms market stem from intense competition posed by numerous free, open-source video platforms. The availability of these platforms deters many viewers and content creators from opting for paid services, significantly impacting the revenue of online video platform (OVP) companies that do not offer free options. Additionally, the increasing popularity of user-generated content (UGC) platforms, such as YouTube and social media sites like Facebook, which allow users to host videos for free, further hampers the growth of the industry. Consequently, small and medium-sized businesses, as well as smaller content creators, are reluctant to invest in professional OVP solutions, favoring local and cost-effective alternatives.

Market Trends of the Online Video Platforms Market

The Online Video Platforms market is witnessing a notable shift towards short-form content, propelled by the rising popularity of video reels and user-friendly hosting platforms. This trend is driving market players to innovate and enhance their offerings, integrating advanced features such as AI-driven recommendations, interactive functionalities, and monetization options to attract content creators and audiences alike. As consumers increasingly favor bite-sized entertainment for quick consumption, platforms that effectively cater to this demand are gaining a competitive edge, shaping the industry's direction. Consequently, this trend is expected to significantly influence content creation strategies and advertising models in the online video landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Video Platforms Market Size by Component & CAGR (2024-2032)

• Market Overview
• Solution
• Services

Global Online Video Platforms Market Size by Application & CAGR (2024-2032)

• Market Overview
• Commercial Video Platforms
• Video Sharing
• Others

Global Online Video Platforms Market Size by End Use & CAGR (2024-2032)

• Market Overview
• Content Creator
• Brand and Enterprise
• Individual

Global Online Video Platforms Market Size by Type & CAGR (2024-2032)

• Market Overview
• Video Hosting
• Mobile Videos
• Live Streaming
• Video Analytics
• Video Content Management

Global Online Video Platforms Market Size & CAGR (2024-2032)

• North America (Component, Application, End Use, Type)
  • US
  • Canada
• Europe (Component, Application, End Use, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, End Use, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, End Use, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, End Use, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google (USA) (YouTube)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA) (Prime Video, Twitch)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (USA) (Facebook Watch, Instagram Video)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ByteDance (China) (TikTok)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney Streaming (USA) (Disney+, Hulu)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Discovery (USA) (HBO Max, Discovery+)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paramount Global (USA) (Paramount+, Pluto TV)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (USA) (Peacock)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA) (Apple TV+)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ooyala (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza Media Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dailymotion (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Youku Tudou Inc. (China) (owned by Alibaba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Video (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations