교육 및 학습 애널리틱스 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 도입 모드별, 분석 유형별, 최종사용자별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Education and Learning Analytics Market size was valued at USD 35.5 billion in 2023 and is poised to grow from USD 43.77 billion in 2024 to USD 233.83 billion by 2032, growing at a CAGR of 23.3% during the forecast period (2025-2032).

The global Education and Learning Analytics Market is experiencing rapid expansion, particularly in higher education and MOOC providers, driven by the increasing demand for tailored educational experiences, student retention, and performance improvement. Educational institutions are increasingly leveraging data to enhance teaching methodologies, monitor student progress, and identify challenges. This growth is further fueled by significant government initiatives focused on educational modernization. However, challenges persist, including a lack of understanding of data hygiene practices and analytics standards among institutions. Additionally, misconceptions about analytics solutions, alongside data privacy concerns, pose obstacles to market growth. Notably, the integration of AI and machine learning presents new opportunities, while trends such as the rise of remote learning and the adoption of cloud-based analytics continue to shape the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Education And Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Education And Learning Analytics Market Segmental Analysis

Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Education And Learning Analytics Market

The Global Education and Learning Analytics market is poised for significant growth driven by rapid advancements in the education sector. As educational institutions increasingly adopt e-learning tools, they generate vast amounts of data on student performance, courses, and faculty effectiveness. This wealth of information allows organizations to implement innovative strategies to engage current and prospective students while enabling informed, data-driven decisions on student retention, graduation rates, and faculty productivity. Governments worldwide are recognizing the value of education and learning analytics, launching initiatives to enhance educational outcomes and accessibility. For instance, Ontario's investment of $50 million in educational technology exemplifies the trend towards supporting data-driven educational strategies, further fueling market expansion.

Restraints in the Global Education And Learning Analytics Market

The Global Education and Learning Analytics market faces significant challenges that could impede its growth, primarily due to security threats. The processes of collecting, storing, and analyzing data are pivotal, yet any compromise in this data could lead to serious implications. To develop accurate models, access to high-quality and diverse data that extends beyond typical learner data is essential. Furthermore, analytics must be adaptable to various academic fields rather than applied universally across institutions. This necessitates a tailored approach that addresses specific environments, contributing to the ongoing obstacles the Educational and Learning Analytics market will encounter throughout the projected growth period.

Market Trends of the Global Education And Learning Analytics Market

The Global Education and Learning Analytics market is experiencing robust growth, fueled by the booming education sector and the increasing integration of machine learning technologies. Key drivers include the adoption of software-based systems such as virtual learning environments (VLEs), learning management systems (LMS), and student information systems, which enhance educational delivery and engagement. The proliferation of e-learning tools has further allowed students to access knowledge more efficiently within traditional frameworks. Additionally, advancements in digital platforms that aggregate and analyze student performance data are propelling market demand. As awareness of the benefits of education analytics for developing effective training programs rises, the market is poised for continued expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Education and Learning Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
  • Learning Management Systems (LMS)
  • Student Information Systems (SIS)
  • Analytics and Data Visualization Tools
  • Adaptive Learning Platforms
• Services
  • Professional Services
  • Consulting
  • Implementation
  • Training and Support
  • Managed Services

Global Education and Learning Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Education and Learning Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Education and Learning Analytics Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Academic Institutions
  • K-12
  • Higher Education
• Corporate
• Government Agencies

Global Education and Learning Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management

Global Education and Learning Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Analytics Type, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Analytics Type, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alteryx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Cube (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inetsoft Technology Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Solutions Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations