학습 분석 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 전개별, 분석 유형별, 최종사용자별 및 지역별 예측(2026-2033년)

Global Learning Analytics Market size was valued at USD 17.8 billion in 2024 and is poised to grow from USD 19.14 billion in 2025 to USD 34.13 billion by 2033, growing at a CAGR of 7.5% during the forecast period (2026-2033).

The global learning analytics market is undergoing substantial growth driven by the rise of personalized learning platforms, the integration of AI and machine learning in education, and a growing emphasis on data-informed decision-making aimed at enhancing student outcomes. Institutions are leveraging individualized learning technologies to tailor content to students' unique needs, thereby boosting both engagement and performance. Concurrently, AI and machine learning improve predictive analytics, facilitating more effective academic interventions. However, the market faces challenges, including concerns about student data privacy, a shortage of trained professionals, and high implementation costs. Additionally, resistance in traditional educational settings and inconsistent data standards may hinder wider adoption and limit market penetration across various regions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Learning Analytics Market Segments Analysis

Global Learning Analytics Market is segmented by Component, Deployment, Analytics Type, End User and region. Based on Component, the market is segmented into Software, Services, Platforms & Tools, Analytics Engines and Support & Training. Based on Deployment, the market is segmented into On-Premises, Cloud-Based, Hybrid, Edge Analytics and Mobile/Remote Access. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Adaptive Learning Analytics and Real-Time Dashboards. Based on End User, the market is segmented into Academic Institutions, Corporate Training & L&D, Online Learning Platforms, Government Training & Workforce Development and Research & Assessment Organizations. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Learning Analytics Market

The Global Learning Analytics market is driven by the increasing emphasis on personalized education, which aims to enhance student engagement and achievement. Through the systematic collection, analysis, and interpretation of learners' behaviors, preferences, and performances, learning analytics enables the delivery of customized content. This data-driven approach empowers educators to adapt their teaching strategies in real-time, thereby improving the overall learning experience. By addressing the diverse needs of various learner profiles, teachers can more effectively support academic performance, making individualized learning an integral focus within educational institutions and contributing to the overall growth of the learning analytics market.

Restraints in the Global Learning Analytics Market

The Global Learning Analytics market faces significant challenges related to the privacy of student data, compounded by regulations such as the General Data Protection Regulation (GDPR). Organizations are increasingly apprehensive about the collection and use of sensitive data due to concerns over potential misuse, data breaches, or ethical lapses. This apprehension results in a reluctance to adopt analytics tools, as entities prioritize safeguarding personal information. Consequently, providers are compelled to enforce stringent privacy measures, which can stifle innovation and impede market growth. Addressing these privacy-related issues is crucial for fostering a more robust and expansive learning analytics landscape.

Market Trends of the Global Learning Analytics Market

The Global Learning Analytics market is witnessing a significant trend driven by the increased adoption of e-learning platforms. As online education becomes more prevalent, there is a growing demand for sophisticated analytics tools designed to monitor and enhance the virtual learning experience. These tools are essential for tracking student engagement, progress, and overall performance across diverse e-learning environments. By leveraging learning analytics, educational institutions can ensure scalability, maintain accountability, and ultimately foster improved learning outcomes. This trend underscores a broader commitment to data-driven decision-making in education, positioning learning analytics as a crucial component of the digital learning ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global Learning Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services
• Platforms & Tools
• Analytics Engines
• Support & Training

Global Learning Analytics Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud-Based
• Hybrid
• Edge Analytics
• Mobile/Remote Access

Global Learning Analytics Market Size by Analytics Type & CAGR (2026-2033)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics
• Adaptive Learning Analytics
• Real-Time Dashboards

Global Learning Analytics Market Size by End User & CAGR (2026-2033)

• Market Overview
• Academic Institutions
• Corporate Training & L&D
• Online Learning Platforms
• Government Training & Workforce Development
• Research & Assessment Organizations

Global Learning Analytics Market Size & CAGR (2026-2033)

• North America (Component, Deployment, Analytics Type, End User)
  • US
  • Canada
• Europe (Component, Deployment, Analytics Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Analytics Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Analytics Type, End User)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Analytics Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (Salesforce)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McGraw Hill Education
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKinsey & Company (Analytics services)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Civitas Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edmentum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instructure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Education
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations