식품 및 음료용 메타버스 시장 규모, 점유율, 성장 분석 : 용도별, 기술별, 컴포넌트별, 하드웨어별, 소프트웨어별, 서비스별, 지역별 - 산업 예측(2025-2032년)

Global Metaverse in FnB Market size was valued at USD 270.3 billion in 2023 and is poised to grow from USD 291.38 billion in 2024 to USD 531.39 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The Metaverse is rapidly gaining traction in the Food and Beverage (F&B) sector, driven by the urgent need to adapt to evolving digital consumption habits. Technological advancements are reshaping how food brands interact with consumers, offering an opportunity for legacy restaurants to create unique digital experiences. A PwC survey highlights that 66% of executives are currently engaged with the Metaverse, with 82% planning to incorporate it into their business strategies within three years. This virtual landscape enables F&B brands to foster innovative customer interactions, exemplified by Coca-Cola's recent anniversary celebration in the Metaverse featuring a digital collectible. To successfully establish a Metaverse presence, industries must prioritize technology, assess risks, and leverage data strategically while remaining relevant and purposeful in their engagements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In Fnb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In Fnb Market Segmental Analysis

Global Metaverse in FnB Market is segmented by Application, Technology, Component, Hardware, Software, Services and region. Based on Application, the market is segmented into Advertisement, Increasing Consumer Engagement and Events and Corporations. Based on Technology, the market is segmented into Blockchain, Virtual Reality and Augmented Reality, Mixed Reality and Others. Based on Component, the market is segmented into Hardware, Software, Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In Fnb Market

The Global Metaverse in the Food and Beverage (FnB) market is being significantly driven by the rise of immersive advertising experiences. Restaurants, bars, and cafes are leveraging digital platforms to create captivating virtual environments that entice potential customers to visit and engage with their offerings. By utilizing dynamic advertisements, these establishments can showcase their menus through stunning visuals and interactive content, allowing users to explore images, videos, and detailed information about food, drinks, and ambiance. This innovative approach not only enhances customer engagement but also delivers an accurate representation of products, encouraging consumers to experience what they have to offer. As a result, the potential for immersive advertising continues to propel growth in the Global Metaverse within the FnB sector.

Restraints in the Global Metaverse In Fnb Market

In the Global Metaverse within the Food and Beverage (FnB) market, privacy concerns represent a significant restraint on growth. As technological advancements and virtual reality evolve, they introduce substantial challenges related to privacy and data security. These issues can impede the expansion of the metaverse, not just in the FnB sector but across various industries. Companies may utilize wearable and haptic devices to monitor consumer emotions and physical responses, raising ethical and privacy questions. The potential for collecting vast amounts of sensitive data creates risks for data mismanagement and breaches, ultimately hindering consumer trust and market development.

Market Trends of the Global Metaverse In Fnb Market

The burgeoning trend of the Global Metaverse in the food and beverage (F&B) market is revolutionizing consumer interactions and brand experiences. As virtual worlds gain traction, F&B companies are leveraging immersive technologies to engage consumers in novel ways, such as virtual dining experiences, gamified promotions, and interactive food festivals. This shift allows brands to transcend geographic boundaries, providing unique platforms for product sampling, community gatherings, and real-time feedback. The potential for augmented social interactions in these immersive environments is also reshaping consumer preferences, driving both loyalty and new revenue streams. As the metaverse continues to evolve, the F&B sector is poised for transformative growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis
• Case Study Analysis

Global Metaverse in FnB Market Size by Application & CAGR (2025-2032)

• Market Overview
• Advertisement
• Increasing Consumer Engagement
• Events and Corporations

Global Metaverse in FnB Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Blockchain
• Virtual Reality and Augmented Reality
• Mixed Reality
• Others

Global Metaverse in FnB Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Services

Global Metaverse in FnB Market Size & CAGR (2025-2032)

• North America (Application, Technology, Component)
  • US
  • Canada
• Europe (Application, Technology, Component)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Technology, Component)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Technology, Component)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Technology, Component)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alibaba Group Holding Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ByteDance Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc.,
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nextech AR Solutions Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Zqgame Co., Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antier Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations