미네랄 보충제 시장 규모, 점유율, 성장 분석 : 제품별, 처방별, 판매 채널별, 용도별, 최종 용도별, 지역별 - 산업 예측(2025-2032년)

Mineral Supplements Market size was valued at USD 16.1 billion in 2023 and is poised to grow from USD 17.03 billion in 2024 to USD 26.74 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The market for mineral supplements is expanding rapidly, fueled by the rising prevalence of chronic conditions such as cancer, osteoporosis, and anemia among the population. In response, pharmaceutical companies are launching social campaigns to promote healthier lifestyles and the need for supplementation, exemplified by Torrent Pharmaceuticals Ltd's #BeShelcalStrong campaign in February 2023, which focused on calcium deficiency awareness. The increasing trend of sedentary lifestyles and poor dietary choices has led to widespread nutritional deficiencies, significantly impacting health. As a result, consumers are now prioritizing personalized preventive products over traditional curative methods. Additionally, the growing interest in plant-based supplements and innovative product development offers further opportunities for market expansion, bolstered by government initiatives promoting better health practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mineral Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mineral Supplements Market Segments Analysis

Global Mineral Supplements Market is segmented by Product, Formulation, Sales Channel, Application, End-use and region. Based on Product, the market is segmented into Calcium, Magnesium, Iron, Potassium, Zinc, Chromium, Selenium and Others. Based on Formulation, the market is segmented into Capsule, Tablet, Powder, Liquid/Gel and Others. Based on Sales Channel, the market is segmented into Pharmacies & Drug Stores, Supermarkets & Hypermarkets and Online Channels. Based on Application, the market is segmented into General Health, Bone & Joint health, Gastrointestinal Health, Immunity and Others. Based on End-use, the market is segmented into Adults, Geriatric, Pregnant Women, Children and Infants. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mineral Supplements Market

The increasing emphasis on preventive healthcare is motivating people to adopt proactive strategies for their well-being. In this context, mineral supplements are gaining popularity as a simple and effective means to enhance health and avert potential health concerns. As individuals recognize the importance of maintaining optimal health, these supplements are viewed as a practical solution to fill nutritional gaps and promote overall wellness. This trend toward prioritizing health maintenance is driving the demand for mineral supplements, making them an essential component of many people's daily health routines as they seek to ensure long-term vitality and well-being.

Restraints in the Mineral Supplements Market

The Mineral Supplements market faces significant challenges due to the prevalence of counterfeit products that may lack efficacy or, worse, pose health risks to consumers. This situation not only erodes consumer confidence but also creates difficulties for legitimate manufacturers striving to uphold their reputations and brand integrity. As consumers become wary of the quality of mineral supplements available in the market, genuine producers are compelled to invest in stringent quality assurance measures and marketing strategies to differentiate themselves from fraudulent offerings. Ultimately, the presence of fake supplements is a substantial restraint that hinders growth and broader acceptance of authentic mineral products.

Market Trends of the Mineral Supplements Market

The Mineral Supplements market is witnessing a significant trend towards plant-based offerings, driven by the rising popularity of vegan and vegetarian lifestyles. Consumers are increasingly seeking natural, sustainable alternatives to traditional mineral supplements, leading to a surge in plant-based formulations. This shift not only appeals to health-conscious individuals but also aligns with ethical and environmental concerns, propelling demand for vegan-friendly products. As a result, manufacturers are innovating and expanding their product lines to include plant-derived minerals, thus capitalizing on this evolving consumer preference. This trend is expected to continue shaping the market landscape as awareness of health and sustainability increases.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Mineral Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Calcium
• Magnesium
• Iron
• Potassium
• Zinc
• Chromium
• Selenium
• Others

Global Mineral Supplements Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Capsule
• Tablet
• Powder
• Liquid/Gel
• Others

Global Mineral Supplements Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Online Channels

Global Mineral Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Bone & Joint health
• Gastrointestinal Health
• Immunity
• Others

Global Mineral Supplements Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

Global Mineral Supplements Market Size & CAGR (2025-2032)

• North America (Product, Formulation, Sales Channel, Application, End-use)
  • US
  • Canada
• Europe (Product, Formulation, Sales Channel, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Formulation, Sales Channel, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Formulation, Sales Channel, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Formulation, Sales Channel, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrition International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkland Signature (Costco Wholesale Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations