세계의 전지형차(ATV) 시장 규모, 점유율, 성장 분석 : 제품별, 배기량별, 용도별, 추진별, 지역별 - 산업 예측(2025-2032년)

Global All-terrain Vehicle Market size was valued at USD 5.3 million in 2023 and is poised to grow from USD 5.52 million in 2024 to USD 7.68 million by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The market for all-terrain vehicles (ATVs) is experiencing significant growth, driven by the increasing popularity of outdoor sports, a rise in adventure and trail parks, and heightened demand from agricultural and military sectors. Growing disposable incomes in both developed and developing countries are further elevating ATV demand. The surge in gasoline ATV usage stems from their versatility in sports and military applications, while heavy-duty models often utilize diesel engines for robust tasks. Meanwhile, electric ATVs are becoming more prevalent in Europe and North America as eco-friendly alternatives. Factors such as fluctuating fuel prices and environmental concerns are spurring the transition to electric vehicles, with advancements in electric motor technology enhancing performance and appeal over traditional fuel-driven options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global All-Terrain Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global All-Terrain Vehicle Market Segments Analysis

Global All-terrain Vehicle Market is segmented by Product, Displacement, Application, Propulsion and region. Based on Product, the market is segmented into Young and Adult. Based on Displacement, the market is segmented into Below 400cc, 400cc - 800cc and Above 800cc. Based on Application, the market is segmented into Utility, Sports, Recreation and Military. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global All-Terrain Vehicle Market

The Global All-Terrain Vehicle (ATV) market is experiencing significant growth driven by multiple factors, notably the rising demand from military organizations. A recent example includes the provision of 20 ATV battle buggies to the Ukrainian forces in December 2023, showcasing the increasing reliance on these vehicles for tactical purposes. This delivery was made possible through the dedicated efforts of a volunteer movement supported by major industrial companies. Additionally, ATVs are becoming essential in the agricultural sector, utilized for various tasks such as weed control, livestock management, and general transportation, further fueling the market's expansion across diverse applications.

Restraints in the Global All-Terrain Vehicle Market

Although the Global All-Terrain Vehicle market is expanding in various regions, the substantial initial investment needed to acquire these vehicles poses a challenge to market growth. The elevated prices associated with all-terrain vehicles can deter potential buyers, hampering overall demand. Additionally, the increasing occurrence of ATV-related accidents presents a significant concern, further limiting consumer interest in off-road vehicles. In developing nations, regulatory measures have been implemented to address ATV safety; however, widespread disregard for these laws has inadvertently led to driving injuries and fatalities, primarily stemming from a lack of awareness among operators.

Market Trends of the Global All-Terrain Vehicle Market

The Global All-Terrain Vehicle (ATV) market is experiencing substantial growth, driven by a surge in consumer interest for off-road recreational activities and adventure sports. Advanced technology integration in ATVs, such as GPS tracking and Bluetooth capabilities, is enhancing user experience and safety, while innovations like electric quad bikes and sophisticated control systems are attracting a broader audience. These developments coincide with a booming tourism sector, increased urbanization, and rising disposable incomes that are stimulating demand. As adventure tourism becomes more popular, the market is positioned for continuous growth, underscoring the importance of innovation in meeting evolving consumer expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global All-terrain Vehicle Market Size by Product & CAGR (2025-2032)

• Market Overview
• Young
• Adult

Global All-terrain Vehicle Market Size by Displacement & CAGR (2025-2032)

• Market Overview
• Below 400cc
• 400cc - 800cc
• Above 800cc

Global All-terrain Vehicle Market Size by Application & CAGR (2025-2032)

• Market Overview
• Utility
• Sports
• Recreation
• Military

Global All-terrain Vehicle Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric

Global All-terrain Vehicle Market Size & CAGR (2025-2032)

• North America (Product, Displacement, Application, Propulsion)
  • US
  • Canada
• Europe (Product, Displacement, Application, Propulsion)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Displacement, Application, Propulsion)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Displacement, Application, Propulsion)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Displacement, Application, Propulsion)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KYMCO (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Deere (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors Corp., USA (China/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Argo XTV (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cectek Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linhai Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Massimo Motor Sports LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ODES Industries Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TGB Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations