처방적 분석 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 비즈니스 기능별, 데이터 유형별, 조직 규모별, 배포 모델별, 용도별, 업종별, 지역별 - 산업 예측(2025-2032년)

Global Prescriptive Analytics Market size was valued at USD 9.4 billion in 2023 and is poised to grow from USD 11.4 billion in 2024 to USD 53.44 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).

Businesses leveraging descriptive analytics are well-equipped to adopt predictive and prescriptive analytics, enhancing their forecasting capabilities through historical data and algorithms. The National Academy of Medicine highlights that unnecessary services cost the US healthcare industry $750 billion annually, indicating significant potential for predictive analytics to mitigate financial waste by predicting patient ailments and potentially saving up to 15% of budgets. The global investment in big data infrastructure, alongside rising cybercrimes and the escalating demand for crime prediction and prevention, is poised to drive robust growth in the prescriptive analytics market. Additionally, the limitations of traditional business intelligence tools will further accelerate the shift towards more sophisticated analytics solutions as organizations seek greater efficiency and insight.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Prescriptive Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Prescriptive Analytics Market Segments Analysis

Global Prescriptive Analytics Market is segmented by Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Business Function, the market is segmented into Human Resources, Sales, Marketing, Finance and Operations. Based on Data Type, the market is segmented into Unstructured Data, Semi-Structured Data and Structured Data. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Risk Management, Operations Management, Revenue Management, Network Management, Supply Chain Management, Workforce Management and Other Applications. Based on Vertical, the market is segmented into Healthcare And Life Sciences, BFSI, Telecom And Information Technology, Retail And Ecommerce, Media And Entertainment, Manufacturing, Energy And Utility, Travel And Hospitality, Transportation And Logistics, Government And Defense and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Prescriptive Analytics Market

A central factor driving the Global Prescriptive Analytics market is the emphasis on customer-centricity across various sectors. By leveraging prescriptive analytics, organizations can enhance customer experiences through in-depth analysis of customer data, preferences, and behavioral trends. This approach allows businesses to create highly targeted marketing strategies, offer personalized recommendations, and design customized product offerings. As companies increasingly recognize the significance of understanding and catering to individual customer needs, the demand for prescriptive analytics solutions continues to grow, facilitating more effective engagement and satisfaction while ultimately driving business success in a competitive landscape.

Restraints in the Global Prescriptive Analytics Market

The global prescriptive analytics market faces significant challenges due to a lack of qualified professionals skilled in data science, statistical modeling, machine learning, and programming. Organizations aiming to adopt prescriptive analytics may struggle to find talent proficient in managing complex data sets and extracting actionable insights. This shortage of expertise can hinder the effective implementation of prescriptive analytics solutions, ultimately limiting their broader adoption across various industries. Consequently, the gap in skilled professionals may serve as a substantial restraint on the growth and scalability of the global prescriptive analytics market, impacting its overall potential for advancement.

Market Trends of the Global Prescriptive Analytics Market

A significant trend shaping the global prescriptive analytics market is the accelerated adoption of AI-driven decision-making tools across diverse sectors. Companies are increasingly leveraging prescriptive analytics to refine operational efficiency, enhance customer engagement, and secure a competitive edge in their respective markets. This shift is largely fueled by the urgency to make swift, data-driven decisions that align with rapidly changing market dynamics. Continuous advancements in machine learning and big data technologies are rendering prescriptive analytics more accessible and cost-effective, thereby appealing to a wider array of businesses. Consequently, the global prescriptive analytics market is poised for substantial growth in the upcoming years, reflecting this profound trend.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Prescriptive Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Professional Services
  • Managed Services

Global Prescriptive Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Human Resources
• Sales
• Marketing
• Finance
• Operations

Global Prescriptive Analytics Market Size by Data Type & CAGR (2025-2032)

• Market Overview
• Unstructured Data
• Semi-Structured Data
• Structured Data

Global Prescriptive Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Prescriptive Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Prescriptive Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Risk Management
• Operations Management
• Revenue Management
• Network Management
• Supply Chain Management
• Workforce Management
• Other Applications

Global Prescriptive Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Healthcare And Life Sciences
• BFSI
• Telecom And Information Technology
• Retail And Ecommerce
• Media And Entertainment
• Manufacturing
• Energy And Utility
• Travel And Hospitality
• Transportation And Logistics
• Government And Defense
• Other Verticals

Global Prescriptive Analytics Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Data Type, Organization Size, Deployment Model, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ayata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• River Logic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontline Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitek Analytics (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panorat.IO (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations