임베디드 애널리틱스 시장 규모, 점유율, 성장 분석 : 구성요소별, 업무 기능별, 도입 모델별, 조직 규모별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Embedded Analytics Market size was valued at USD 69.78 Billion in 2024 and is poised to grow from USD 79.68 Billion in 2025 to USD 230.52 Billion by 2033, growing at a CAGR of 14.2% during the forecast period (2026-2033).

The embedded analytics market is experiencing robust growth, fueled by a rising demand for data-driven insights across various sectors. This technology integrates analytics directly into business applications, allowing users to seamlessly access and analyze data within their workflows. The heightened focus on institutional transparency and the need for real-time decision-making evaluations further support this trend. Organizations increasingly recognize the importance of optimizing operational efficiency, intensifying the demand for embedded analytics solutions globally. However, challenges remain, particularly regarding data security and privacy issues. As technological advancements continue to progress, the embedded analytics market is poised for further expansion, with the introduction of innovative features and strategic mergers expected to enhance its trajectory and overall market performance.

Top-down and bottom-up approaches were used to estimate and validate the size of the Embedded Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Embedded Analytics Market Segments Analysis

Global Embedded Analytics Market is segmented by Component, Business Function, Deployment Model, Organization Size, End User and region. Based on Component, the market is segmented intosoftwareand Services. Based on Business Function, the market is segmented into Information Technology, Marketing and Sales, Finance, Production, Human Resources and Others. Based on Deployment Model, the market is segmented into On-Premises and On-Demand. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprise. Based on End User, the market is segmented into Banking, Financial Services, and Insurance, Healthcare and Life Sciences, Manufacturing, Retail and Consumer Goods, Energy and Utilities, Telecommunications and IT, Transportation and Logistics, Government and Defense, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Embedded Analytics Market

A significant catalyst for the expansion of the embedded analytics market is the rising necessity for data-driven decision-making across various sectors. Companies recognize the importance of deriving actionable insights from their data to enhance their business strategies. By integrating analytics tools directly within existing business applications, embedded analytics enables users to analyze and visualize data effortlessly without the need to toggle between different platforms. This seamless integration facilitates real-time insights, fosters a culture of informed decision-making, and ultimately drives business growth while boosting productivity. As organizations increasingly prioritize data utilization, the demand for embedded analytics continues to rise.

Restraints in the Embedded Analytics Market

The expansion of the embedded analytics market presents organizations with various integration and implementation hurdles. Effectively incorporating analytics into current applications demands meticulous planning and execution. Complications arising from data silos, convergence issues, and the need for specialized skill sets can obstruct successful deployment. Additionally, end users may encounter resistance when attempting to adjust to new analytics functionalities within established business processes. Addressing these integration obstacles is essential for fostering the acceptance and utilization of analytics solutions, ensuring that organizations can fully leverage the potential benefits of embedded analytics in their operations.

Market Trends of the Embedded Analytics Market

The embedded analytics market is experiencing a significant shift towards the integration of advanced artificial intelligence (AI) and machine learning (ML) technologies. As organizations increasingly prioritize data-driven decision-making, they are utilizing AI and ML to enhance their analytics capabilities. This trend is transforming how companies access and interpret data by improving predictive analytics, automating decision-making processes, and delivering personalized insights. The incorporation of these advanced technologies enables businesses to derive deeper insights, streamline operations, and maintain a competitive edge in a rapidly evolving digital landscape. Overall, the focus on AI and ML is reshaping the future of embedded analytics, driving innovation and efficiency.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Embedded Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Education and Training
  • Support and Maintenance

Global Embedded Analytics Market Size by Business Function & CAGR (2026-2033)

• Market Overview
• Information Technology
• Marketing and Sales
• Finance
• Production
• Human Resources
• Others

Global Embedded Analytics Market Size by Deployment Model & CAGR (2026-2033)

• Market Overview
• On-Premises
• On-Demand

Global Embedded Analytics Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Small and Medium-Sized Enterprises
• Large Enterprise

Global Embedded Analytics Market Size by End User & CAGR (2026-2033)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Manufacturing
• Retail and Consumer Goods
• Energy and Utilities
• Telecommunications and IT
• Transportation and Logistics
• Government and Defense
• Media and Entertainment
• Others

Global Embedded Analytics Market Size & CAGR (2026-2033)

• North America (Component, Business Function, Deployment Model, Organization Size, End User)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Model, Organization Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Model, Organization Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Model, Organization Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Model, Organization Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izenda, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vertica Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WNS Global Services SA (Pty) Ltd (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (Tableau) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations