임베디드형 애널리틱스 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 비즈니스 기능별, 배포 모델별, 조직 규모별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Embedded Analytics Market size was valued at USD 61.1 billion in 2023 and is poised to grow from USD 69.78 billion in 2024 to USD 201.85 billion by 2032, growing at a CAGR of 14.2% during the forecast period (2025-2032).

As of October 2023, the global embedded analytics market has experienced robust growth, fueled by a rising demand for data-driven insights across various industries. This innovative approach integrates analytics directly within business applications, allowing users to effortlessly analyze data within their workflows. Increased scrutiny on institutional decision-making processes, coupled with a higher demand for operational efficiency, underscores the necessity for embedded analytics solutions worldwide. However, challenges such as data security and privacy concerns persist. Despite these hurdles, the market is poised for further expansion as evolving technologies bring forth new features and potential mergers, positioning embedded analytics as a critical component for businesses seeking to leverage data effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Embedded Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Embedded Analytics Market Segments Analysis

Global Embedded Analytics Market is segmented by Component, Business Function, Deployment Model, Organization Size, End User and region. Based on Component, the market is segmented intosoftwareand Services. Based on Business Function, the market is segmented into Information Technology, Marketing and Sales, Finance, Production, Human Resources and Others. Based on Deployment Model, the market is segmented into On-Premises and On-Demand. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises and Large Enterprise. Based on End User, the market is segmented into Banking, Financial Services, and Insurance, Healthcare and Life Sciences, Manufacturing, Retail and Consumer Goods, Energy and Utilities, Telecommunications and IT, Transportation and Logistics, Government and Defense, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Embedded Analytics Market

A key factor propelling the global embedded analytics market is the increasing need for data-driven decision-making across various industries. Companies are recognizing the importance of deriving valuable insights from their data to guide their business strategies effectively. Embedded analytics offers a smooth integration of analytical tools within existing business applications, enabling users to analyze and visualize data without needing to switch between different platforms. This seamless integration not only provides real-time insights but also fosters a culture of informed decision-making, which in turn enhances productivity and drives overall business growth. As organizations leverage these capabilities, the demand for embedded analytics continues to rise.

Restraints in the Embedded Analytics Market

The Embedded Analytics market encounters several restraints as demand continues to rise, primarily due to the intricate integration and implementation hurdles organizations must navigate. Successfully embedding analytics into current applications necessitates meticulous planning and execution, which can be hampered by issues such as data silos, convergence challenges, and a lack of specialized skills. Additionally, there can be pushback from end users who struggle to adapt new analytics functionalities within established business processes. Addressing these integration obstacles is crucial for promoting the widespread acceptance of analytics solutions, as effective installation and user adoption are key to leveraging their full potential.

Market Trends of the Embedded Analytics Market

The embedded analytics market is witnessing a significant trend driven by the integration of artificial intelligence (AI) and machine learning (ML), propelling organizations toward deeper data insights and enhanced decision-making processes. As businesses increasingly rely on data to inform strategies, the demand for sophisticated analytics tools is rising. AI and ML capabilities enhance predictive analytics, enabling organizations to automate and personalize insights, thereby streamlining operations and improving outcomes. This shift underscores a broader movement within the industry, as companies strive to harness advanced analytics for competitive advantage, marking a pivotal evolution in how data is utilized to influence business success.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Embedded Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Education and Training
  • Support and Maintenance

Global Embedded Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Information Technology
• Marketing and Sales
• Finance
• Production
• Human Resources
• Others

Global Embedded Analytics Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• On-Demand

Global Embedded Analytics Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-Sized Enterprises
• Large Enterprise

Global Embedded Analytics Market Size by End User & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Manufacturing
• Retail and Consumer Goods
• Energy and Utilities
• Telecommunications and IT
• Transportation and Logistics
• Government and Defense
• Media and Entertainment
• Others

Global Embedded Analytics Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Deployment Model, Organization Size, End User)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Model, Organization Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Model, Organization Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Model, Organization Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Model, Organization Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izenda, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vertica Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WNS Global Services SA (Pty) Ltd (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (Tableau) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations