임베디드 애널리틱스 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 구성요소별, 도입 모델별, 조직 규모별, 용도별, 최종 이용 산업별, 지역별 및 경쟁 상황(2021-2031년)

The Global Embedded Analytics Market is projected to expand from USD 67.78 Billion in 2025 to USD 152.33 Billion by 2031, registering a CAGR of 14.45%. Embedded analytics involves the seamless incorporation of analytical tools, such as data visualization and interactive dashboards, directly within business software applications to support decision-making within the user's existing workflow. This market growth is driven by the increasing need for data democratization, which allows non-technical staff to gather actionable insights without switching to separate business intelligence platforms, as well as the operational demand for real-time contextual data. In 2024, the Computing Technology Industry Association projects the United States technology workforce will grow by nearly 300,000 new roles, with data science and analyst positions seeing the highest growth rates, confirming the rising industrial reliance on accessible data intelligence.

However, the market faces a significant obstacle regarding the complexity of maintaining strict data security and governance. As organizations integrate analytics into various external-facing environments, ensuring compliance with rigorous privacy regulations while preventing unauthorized data exposure presents a major technical and legal challenge. These difficulties often lead to delays in deployment strategies, impeding broader market expansion.

Market Driver

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is fundamentally transforming the Global Embedded Analytics Market by evolving capabilities from static historical reporting to dynamic, predictive intelligence. This convergence allows software providers to offer features that automatically detect anomalies, forecast trends, and suggest prescriptive actions within user workflows, thereby enhancing application value. The magnitude of this shift is highlighted by the Databricks 'State of Data + AI 2024' report from May 2024, which noted a 1,018% year-over-year increase in AI models put into production. This rapid growth emphasizes the industry's transition toward automated, high-value insights that utilize massive datasets without the need for manual intervention.

Concurrently, the rising adoption of data-driven decision-making cultures is fueling the demand for self-service democratization, prompting vendors to embed sophisticated analytical tools into core business software. This is driven by the operational need for non-technical users to access real-time intelligence without migrating to separate platforms, thus removing workflow inefficiencies. According to the Reveal 'Top Software Development Challenges for 2024' report from March 2024, 73.2% of developers are incorporating embedded analytics to meet this user expectation. This integration is essential as data volumes exceed manual processing capabilities; in 2024, Dynatrace reported that 86% of technology leaders found that cloud-native stacks now generate data explosions surpassing human management abilities.

Market Challenge

The difficulty of maintaining robust data security and governance serves as a major restraint on the global embedded analytics market. As companies integrate analytical tools directly into business applications, especially those accessible to external users, the potential attack surface for data breaches widens considerably. This integration necessitates navigating a complex network of international privacy regulations and compliance standards. The fear of legal consequences and reputational harm from unauthorized data exposure frequently causes companies to postpone deployment timelines. Consequently, decision-makers often prioritize risk mitigation over the adoption of advanced analytical features, which slows overall market momentum.

This hesitation is further warranted by the increasing frequency of security incidents, requiring constant vigilance. According to ISACA, 38% of enterprises reported a rise in cybersecurity attacks in 2024 compared to the previous year, underscoring the volatile environment in which these tools operate. This escalating threat forces organizations to divert essential financial and technical resources toward strengthening governance frameworks rather than investing in market expansion. As a result, the rigorous demands of securing embedded data environments directly hinder the broader adoption and growth of the sector.

Market Trends

The integration of Generative AI for Conversational Querying is revolutionizing how users interact with embedded data by replacing rigid menu-based interfaces with natural language dialogue. Unlike traditional predictive models that autonomously flag anomalies, this trend empowers users to proactively query datasets using plain English, effectively bridging the technical gap between complex data structures and business inquiry. This shift toward linguistic interaction is gaining significant technical traction as developers focus on frameworks that support sophisticated dialogue rather than static visualizations. According to the O'Reilly 'Technology Trends for 2024' report from January 2024, interest in natural language processing (NLP) surged by 195% year-over-year, indicating a massive developer pivot toward creating syntax-free analytical experiences.

Simultaneously, the shift toward Real-Time and Streaming Data Processing is redefining the speed at which organizations derive value, moving infrastructure from periodic batch updates to instantaneous data streams. This transition accelerates beyond simple operational visibility to become a crucial driver of financial performance, enabling businesses to leverage continuous data flow for immediate decision-making during customer interactions. The economic impact of this modernization is substantial, validating the heavy investment in streaming platforms; the Confluent '2024 Data Streaming Report' from June 2024 notes that 84% of IT leaders cite a 2x to 10x return on investment from data streaming initiatives, confirming that real-time processing delivers exponential business value.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Tableau Software LLC
• SAS Institute Inc.
• Infor Inc.
• Yellowfin International Pty Ltd

Report Scope

In this report, the Global Embedded Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Embedded Analytics Market, By Component

• Software Vs Services

Embedded Analytics Market, By Deployment Model

• On-Premises and On-Demand

Embedded Analytics Market, By Organization Size

• Small and Medium-Sized Enterprises Vs Large Enterprises

Embedded Analytics Market, By Application

• Marketing
• Sales
• Operations
• Finance
• Human Resources and Others

Embedded Analytics Market, By End User Industry

• IT & Telecommunication
• BFSI
• Manufacturing
• Retail and Consumer Goods
• Media and Entertainment & Others

Embedded Analytics Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Embedded Analytics Market.

Available Customizations:

Global Embedded Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Embedded Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Software Vs Services)
  • 5.2.2. By Deployment Model (On-Premises and On-Demand)
  • 5.2.3. By Organization Size (Small and Medium-Sized Enterprises Vs Large Enterprises)
  • 5.2.4. By Application (Marketing, Sales, Operations, Finance, Human Resources and Others)
  • 5.2.5. By End User Industry (IT & Telecommunication, BFSI, Manufacturing, Retail and Consumer Goods, Media and Entertainment & Others)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America Embedded Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment Model
  • 6.2.3. By Organization Size
  • 6.2.4. By Application
  • 6.2.5. By End User Industry
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Embedded Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment Model
      • 6.3.1.2.3. By Organization Size
      • 6.3.1.2.4. By Application
      • 6.3.1.2.5. By End User Industry
  • 6.3.2. Canada Embedded Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment Model
      • 6.3.2.2.3. By Organization Size
      • 6.3.2.2.4. By Application
      • 6.3.2.2.5. By End User Industry
  • 6.3.3. Mexico Embedded Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment Model
      • 6.3.3.2.3. By Organization Size
      • 6.3.3.2.4. By Application
      • 6.3.3.2.5. By End User Industry

7. Europe Embedded Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment Model
  • 7.2.3. By Organization Size
  • 7.2.4. By Application
  • 7.2.5. By End User Industry
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Embedded Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment Model
      • 7.3.1.2.3. By Organization Size
      • 7.3.1.2.4. By Application
      • 7.3.1.2.5. By End User Industry
  • 7.3.2. France Embedded Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment Model
      • 7.3.2.2.3. By Organization Size
      • 7.3.2.2.4. By Application
      • 7.3.2.2.5. By End User Industry
  • 7.3.3. United Kingdom Embedded Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment Model
      • 7.3.3.2.3. By Organization Size
      • 7.3.3.2.4. By Application
      • 7.3.3.2.5. By End User Industry
  • 7.3.4. Italy Embedded Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment Model
      • 7.3.4.2.3. By Organization Size
      • 7.3.4.2.4. By Application
      • 7.3.4.2.5. By End User Industry
  • 7.3.5. Spain Embedded Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment Model
      • 7.3.5.2.3. By Organization Size
      • 7.3.5.2.4. By Application
      • 7.3.5.2.5. By End User Industry

8. Asia Pacific Embedded Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment Model
  • 8.2.3. By Organization Size
  • 8.2.4. By Application
  • 8.2.5. By End User Industry
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Embedded Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment Model
      • 8.3.1.2.3. By Organization Size
      • 8.3.1.2.4. By Application
      • 8.3.1.2.5. By End User Industry
  • 8.3.2. India Embedded Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment Model
      • 8.3.2.2.3. By Organization Size
      • 8.3.2.2.4. By Application
      • 8.3.2.2.5. By End User Industry
  • 8.3.3. Japan Embedded Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment Model
      • 8.3.3.2.3. By Organization Size
      • 8.3.3.2.4. By Application
      • 8.3.3.2.5. By End User Industry
  • 8.3.4. South Korea Embedded Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment Model
      • 8.3.4.2.3. By Organization Size
      • 8.3.4.2.4. By Application
      • 8.3.4.2.5. By End User Industry
  • 8.3.5. Australia Embedded Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment Model
      • 8.3.5.2.3. By Organization Size
      • 8.3.5.2.4. By Application
      • 8.3.5.2.5. By End User Industry

9. Middle East & Africa Embedded Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment Model
  • 9.2.3. By Organization Size
  • 9.2.4. By Application
  • 9.2.5. By End User Industry
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Embedded Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment Model
      • 9.3.1.2.3. By Organization Size
      • 9.3.1.2.4. By Application
      • 9.3.1.2.5. By End User Industry
  • 9.3.2. UAE Embedded Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment Model
      • 9.3.2.2.3. By Organization Size
      • 9.3.2.2.4. By Application
      • 9.3.2.2.5. By End User Industry
  • 9.3.3. South Africa Embedded Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment Model
      • 9.3.3.2.3. By Organization Size
      • 9.3.3.2.4. By Application
      • 9.3.3.2.5. By End User Industry

10. South America Embedded Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment Model
  • 10.2.3. By Organization Size
  • 10.2.4. By Application
  • 10.2.5. By End User Industry
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Embedded Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment Model
      • 10.3.1.2.3. By Organization Size
      • 10.3.1.2.4. By Application
      • 10.3.1.2.5. By End User Industry
  • 10.3.2. Colombia Embedded Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment Model
      • 10.3.2.2.3. By Organization Size
      • 10.3.2.2.4. By Application
      • 10.3.2.2.5. By End User Industry
  • 10.3.3. Argentina Embedded Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment Model
      • 10.3.3.2.3. By Organization Size
      • 10.3.3.2.4. By Application
      • 10.3.3.2.5. By End User Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Embedded Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. IBM Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Microsoft Corporation
• 15.3. SAP SE
• 15.4. Oracle Corporation
• 15.5. MicroStrategy Incorporated
• 15.6. TIBCO Software Inc.
• 15.7. Tableau Software LLC
• 15.8. SAS Institute Inc.
• 15.9. Infor Inc.
• 15.10. Yellowfin International Pty Ltd

16. Strategic Recommendations

17. About Us & Disclaimer