퍼블릭 클라우드 시장 규모, 점유율, 성장 분석 : 서비스 모델별, 조직 규모별, 업계별, 지역별 - 산업 예측(2025-2032년)

Public Cloud Market size was valued at USD 792.4 billion in 2023 and is poised to grow from USD 934.24 billion in 2024 to USD 3487.94 billion by 2032, growing at a CAGR of 17.9% during the forecast period (2025-2032).

The public cloud market is thriving, driven by providers who manage the physical infrastructure and offer scalable, pay-as-you-go services that eliminate the need for upfront server expenses. The integration of emerging technologies like Artificial Intelligence (AI) and machine learning enhances cloud functionalities, allowing businesses to leverage AI capabilities for improved operations. The COVID-19 pandemic accelerated the shift toward remote work, making cloud solutions essential for business continuity amid lockdowns and social distancing. As remote work becomes a lasting trend, public cloud enables organizations to adapt swiftly to market changes, fostering efficiency and customer engagement. This evolution influences investment strategies, digital decision-making, and vendor selection, solidifying the cloud's role as a central player in the modernization of business operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Public Cloud market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Public Cloud Market Segments Analysis

Global Public Cloud Market is segmented by Service Model, Organization Size, Vertical and region. Based on Service Model, the market is segmented into Infrastructure as a Service, Platform as a Service and Software as a Service. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on Vertical, the market is segmented into BFSI, Energy and Utilities, Government And Public Sector, Telecommunications, IT and ITEs, Retail and Consumer Goods, Manufacturing, Media and Entertainment, Healthcare and Life Sciences and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Public Cloud Market

The Public Cloud market is driven by the increasing number of individuals who rely on cloud services for storing vital documents and various types of media online. As consumer demand for large volumes of data storage rises, so does the necessity for numerous data centers, potentially leading to heightened demand for public cloud solutions. A comprehensive analysis of the Public Cloud Market evaluates its potential by examining key trends, growth opportunities, driving forces, obstacles, and challenges. This thorough assessment aims to estimate the growth trajectory and revenue potential of the Public Cloud Market over the coming years.

Restraints in the Public Cloud Market

The Public Cloud market faces significant constraints stemming from evolving business requirements, a surge in data breaches, and heightened concerns regarding data security. As the demand for adherence to regulatory and compliance standards grows, organizations find themselves under pressure to align with these regulations. This is critical for mitigating risks such as financial penalties, customer attrition, revenue decline, and potential legal repercussions. Consequently, businesses operating in the Public Cloud market must prioritize these compliance obligations to ensure they remain competitive while safeguarding their assets and reputation in an increasingly complex digital landscape.

Market Trends of the Public Cloud Market

The COVID-19 pandemic has catalyzed a significant shift towards remote work, leading to an accelerated adoption of public cloud solutions across various sectors. As organizations faced operational disruptions and supply chain challenges, the need for flexible, scalable IT resources became paramount. Public cloud services have emerged as a critical enabler, allowing uninterrupted access to necessary applications and data while minimizing overhead costs. This trend signifies a broader digital transformation, as businesses seek to enhance agility, resilience, and collaboration in a rapidly changing landscape. Consequently, the public cloud market is witnessing remarkable growth, driven by increased demand for cloud-based solutions and services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Public Cloud Market Size by Service Model & CAGR (2025-2032)

• Market Overview
• Infrastructure as a Service
• Platform as a Service
• Software as a Service

Global Public Cloud Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises

Global Public Cloud Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Energy and Utilities
• Government And Public Sector
• Telecommunications
• IT and ITEs
• Retail and Consumer Goods
• Manufacturing
• Media and Entertainment
• Healthcare and Life Sciences
• Other Verticals

Global Public Cloud Market Size & CAGR (2025-2032)

• North America (Service Model, Organization Size, Vertical)
  • US
  • Canada
• Europe (Service Model, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Model, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Model, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Model, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Cloud (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HPE (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nec (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OVH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations