딥페이크 AI 시장 규모, 점유율, 성장 분석, 제공 제품별, 기술별, 업계별, 지역별 - 산업 예측(2025-2032년)

Global Deepfake AI Market size was valued at USD 560.0 million in 2023 and is poised to grow from USD 795.76 million in 2024 to USD 13229.23 million by 2032, growing at a CAGR of 42.1% during the forecast period (2025-2032).

The Deepfake AI industry has experienced significant advancements over the last decade, presenting both remarkable opportunities and considerable risks. It has found applications in domains such as entertainment, where it's used to de-age actors or create digital avatars, enhancing content creation at lower costs. Companies like Synthesia are attracting substantial investment, highlighting strong market confidence. However, this innovation raises serious concerns about misinformation and identity theft, as evidenced by a reported 55% increase in AI-related fraud cases noted by the FBI. As regulators globally, including China's new labeling requirements, intensify scrutiny to mitigate risks, the industry faces challenges related to cybersecurity and ethical dilemmas that may hinder its growth potential. The demand for deepfake detection solutions is also surging, necessitating robust governance protocols.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Deepfake AI market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Deepfake AI Market Segments Analysis

Global Deepfake AI Market is segmented by Offering, Technology, VERTICAL and region. Based on Offering, the market is segmented into Type, Deployment Mode and Services. Based on Technology, the market is segmented into Generative Adversarial Networks (GANS), Autoencoders, Recurrent Neural Networks (RNNS), Diffusion Models, Transformer Models, Natural Language Processing (NLP) and Other Technologies. Based on VERTICAL, the market is segmented into BFSI, Telecommunications, Government & Defense, Healthcare & Life Sciences, Legal, Media & Entertainment, Retail & E-Commerce and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Deepfake AI Market

The Global Deepfake AI market is being propelled by the swift advancements in Generative Adversarial Networks (GANs), which have markedly improved the realism and quality of deepfake content, particularly in the media and entertainment sectors. A 2023 article from MIT Technology Review highlights that GAN-based models have achieved a 40% reduction in training times while enhancing video fidelity by 35%. Notably, companies such as Synthesia in the UK have witnessed a 2.5-fold increase in demand for AI-generated videos in 2023, thanks to GANs that adeptly replicate real-life expressions with remarkable precision, driving widespread adoption and innovation in the industry.

Restraints in the Global Deepfake AI Market

The Global Deepfake AI market faces significant challenges due to the increasing misuse of this technology in various unethical practices, such as misinformation, political manipulation, and cybercrimes, which have attracted heightened regulatory attention. As highlighted in the FBI's 2023 Public Service Announcement, deepfake-related scams resulted in more than $12 million in financial fraud in the United States during the same year. Additionally, in 2024, Meta took action by removing over 2,000 deepfake videos associated with misinformation initiatives. These ethical dilemmas present substantial barriers to widespread adoption, particularly in critical sectors like finance, governance, and journalism, where the demand for authenticity is paramount.

Market Trends of the Global Deepfake AI Market

The Global Deepfake AI market is witnessing a significant trend towards the development and deployment of enterprise-grade deepfake detection tools, driven by the rising threat of cyberattacks exploiting synthetic media. As companies recognize the critical need for robust security solutions, demand is surging for advanced detection technologies. Innovations such as Microsoft's Video Authenticator and Intel's FakeCatcher are at the forefront, offering sophisticated analysis and impressive accuracy rates that are being adopted across various sectors, including law enforcement and banking. This shift underscores a growing awareness of deepfake risks and a proactive approach to mitigating their impact in business operations and digital communications.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Deepfake AI Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Type
  • Deepfake Generation Software
  • Deepfake Detection & Authentication Software
  • Content Moderation Software
• Deployment Mode
  • Cloud
  • On-Premises
• Services
  • Professional Services
  • Training & Consulting Services
  • System Integration & Implementation Services
  • Support & Maintenance Services
  • Managed Services

Global Deepfake AI Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Generative Adversarial Networks (GANS)
  • Standard Gan-Based Deepfake Technology
  • Progressive Growing Gans
  • Conditional Gans
• Autoencoders
  • Variational Autoencoders (VAES)
  • Audio Autoencoders
  • Text-To-Image Autoencoders
• Recurrent Neural Networks (RNNS)
  • Long Short-Term Memory (LSTM) RNN
  • Gated Recurrent Units (GRUS)
• Diffusion Models
  • Linear Diffusion Models
  • Non-Linear Diffusion Models
  • Discrete Diffusion Models
  • Continuous Diffusion Models
• Transformer Models
  • Transformer-Based Deepfake Technology
  • Bert For Text-Based Deepfakes
  • GPT For Text & Audio-Based Deepfakes
• Natural Language Processing (NLP)
  • Language Models
  • Sentiment Analysis
  • Authorship Verification
• Other Technologies

Global Deepfake AI Market Size by VERTICAL & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecommunications
• Government & Defense
• Healthcare & Life Sciences
• Legal
• Media & Entertainment
• Retail & E-Commerce
• Other Verticals

Global Deepfake AI Market Size & CAGR (2025-2032)

• North America (Offering, Technology, VERTICAL)
  • US
  • Canada
• Europe (Offering, Technology, VERTICAL)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Technology, VERTICAL)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Technology, VERTICAL)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Technology, VERTICAL)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Datambit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veritone
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bioid
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duckduckgoose AI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentinel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paravision
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iproov
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D-ID
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reface
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Validsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myheritage
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackbird.AI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyperverge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pindrop
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deepware
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations