영업 지원 소프트웨어 시장 규모, 점유율, 성장 분석, 컴포넌트별, 전개 형태별, 조직 규모별, 최종 용도별, 지역별 - 산업 예측(2025-2032년)

Global Sales Enablement Software Market size was valued at USD 5.3 billion in 2023 and is poised to grow from USD 6.21 billion in 2024 to USD 22.11 billion by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The sales enablement software market is gaining momentum as businesses prioritize improving buyer engagement, shortening sales cycles, and equipping their teams with AI-driven tools. The rise of CRM systems, AI coaching, and content intelligence capabilities has solidified the role of sales enablement software in digital selling. The shift to remote and hybrid work models has further fueled the need for adaptable solutions that enhance seller productivity and customer personalization, contributing to market growth. However, small and medium-sized enterprises face challenges in broader adoption due to integration issues with existing technology, steep learning curves for new users, and content governance concerns. Additionally, compliance with evolving data privacy regulations adds complexity, particularly in price-sensitive and highly regulated sectors, despite a strong demand for ROI-focused sales strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Software Market Segments Analysis

Global Sales Enablement Software Market is segmented by Component, Deployment, Organization Size, End Use and region. Based on Component, the market is segmented into Platform and Service. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into BFSI, Consumer Goods & Retail, Healthcare & Lifesciences, Consumer Goods & Retail, IT & Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sales Enablement Software Market

The expansion of the Global Sales Enablement Software market is largely driven by the growing necessity for adaptable sales processes among remote and hybrid teams in diverse industries. There is a notable transition toward platforms that incorporate AI-driven coaching, content analytics, and pipeline insights, aimed at delivering real-time support to sellers while accelerating training periods and enhancing win rates, which in turn boosts revenue. As companies increasingly seek quantifiable results and enhanced engagement with buyers, the adoption and utilization of these platforms are poised to surge across sectors aiming to advance their digital selling capabilities.

Restraints in the Global Sales Enablement Software Market

A significant barrier to the growth of the Sales Enablement Software market is the challenge of integrating these tools with existing legacy CRM systems and diverse sales technologies. Many mid-sized organizations operate with fragmented tech ecosystems, which hampers the efficiency of enablement workflows. As a result, numerous features of the software remain underused, leading to delayed returns on investment. This circumstance fosters reluctance towards adopting such solutions, particularly in conservative IT environments where established systems dominate. Consequently, the overall potential for market penetration is hindered, as companies grapple with the complexities of technological integration.

Market Trends of the Global Sales Enablement Software Market

The Global Sales Enablement Software market is witnessing a significant shift towards the integration of generative AI, as evidenced by Highspot's recent launch of its AI-powered Enablement Copilot. This trend highlights the growing demand for AI-driven coaching technologies that offer personalized advice and real-time feedback during the sales process. Competitors like Allego and PitchFlow AI are also embedding AI into sales conversations, enabling timely course corrections throughout the deal cycle. As organizations adopt microlearning formats, they are experiencing a 20%-23% reduction in time-to-ramp and improved knowledge retention, underscoring the measurable value of innovative training solutions in hybrid sales environments.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Sales Enablement Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platform
• Service

Global Sales Enablement Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global Sales Enablement Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Organization
• Small and Medium Organization

Global Sales Enablement Software Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• Consumer Goods & Retail
• Healthcare & Lifesciences
• Consumer Goods & Retail
• IT & Telecom
• Manufacturing
• Others

Global Sales Enablement Software Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Organization Size, End Use)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Accent Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomfire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brainshark, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mediafly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtickle Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PITCHER AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QorusDocs Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qstream, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rallyware, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seismic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations