뻥튀기(Rice Cake) 시장 규모, 점유율, 성장 분석, 제품 유형별, 향료(Flavor) 유형별, 원재료별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Global Rice Cakes Market size was valued at USD 545.4 million in 2023 and is poised to grow from USD 573.76 million in 2024 to USD 860.71 million by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global rice cake market is on an upward trajectory, driven by heightened health consciousness, shifting dietary patterns, and an increase in gluten-related disorders. The emphasis on plant-based and clean-label diets has led to greater acceptance and consumption of rice cakes. Particularly in Asia Pacific, cultural familiarity with rice-based snacks fosters significant demand. Enhanced visibility of Asian cuisines on social media and tourism further propels market growth. The expansion of e-commerce, along with increased availability in supermarkets and health-focused stores, improves accessibility for consumers in both urban and rural locales. Additionally, supportive government initiatives and educational campaigns about whole grains bolster rice consumption. Innovations in technology, including AI, machine learning, and blockchain, are streamlining production processes and enhancing consumer trust and engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Cakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Cakes Market Segments Analysis

Global Rice Cakes Market is segmented by Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Mochi, Puffed Rice Cakes and Others. Based on Flavor Type, the market is segmented into Chocolate, Apple Cinnamon, Chicken, Caramel and Others. Based on Raw Material, the market is segmented into White Rice and Brown Rice. Based on Packaging Type, the market is segmented into Stick packs, Snack-Sized Portion Bags, Pillow Pouches and Others. Based on Distribution Channel, the market is segmented into Modern Trade, Specialty Stores, Convenience Store, Online Stores and Other Retail Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Cakes Market

One of the key market drivers for the global rice cakes market is the increasing consumer demand for healthy snacking options. As health-conscious consumers seek alternatives to traditional snacks that are often high in calories and unhealthy fats, rice cakes emerge as a popular choice due to their perceived low-calorie content, gluten-free properties, and versatility. Additionally, the rise of dietary trends such as veganism and gluten-free diets has further propelled the appeal of rice cakes, making them a staple for those looking to maintain a balanced lifestyle. This shift towards healthier eating habits continues to fuel the growth of the market.

Restraints in the Global Rice Cakes Market

One key market restraint for the global rice cakes market is the increasing consumer preference for healthier snack alternatives, which often leads to a decline in the popularity of traditional rice cakes. As health-conscious individuals turn to snacks with higher nutritional value, such as protein bars, nuts, or vegetable-based alternatives, traditional rice cakes may struggle to compete. Additionally, concerns regarding their perceived lack of substantial nutrition or satiation can further deter consumers. This shift in dietary preferences presents a challenge for market players seeking to attract a wider audience and innovate their product offerings to align with evolving health trends.

Market Trends of the Global Rice Cakes Market

The Global Rice Cakes market is witnessing a significant shift towards sustainable packaging solutions as environmental consciousness among consumers, particularly Gen Z and millennials, continues to rise. This demographic increasingly prioritizes not just the quality and taste of foods, but also the environmental impact of their purchases. As a result, brands are compelled to innovate and integrate eco-friendly packaging options while ensuring ethical sourcing practices. This trend not only enhances brand appeal and loyalty among younger consumers but also positions companies favorably in a competitive landscape where sustainability is becoming a crucial differentiator, ultimately driving growth within the rice cakes sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Cakes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Mochi
• Puffed Rice Cakes
• Others

Global Rice Cakes Market Size by Flavor Type & CAGR (2025-2032)

• Market Overview
• Chocolate
• Apple Cinnamon
• Chicken
• Caramel
• Others

Global Rice Cakes Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• White Rice
• Brown Rice

Global Rice Cakes Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Stick packs
• Snack-Sized Portion Bags
• Pillow Pouches
• Others

Global Rice Cakes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Modern Trade
• Specialty Stores
• Convenience Store
• Online Stores
• Other Retail Stores

Global Rice Cakes Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Quaker Oats Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Element Snacks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SanoRice Holding B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Gallo S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kallo Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wangwang Holdings Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Scotti S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wasa (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste more Snacks (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgran Health & Nutrition (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oryza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De katjang b.v. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambrosia Organic Farm Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Poong Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations