이동식 푸드서비스 시장 규모, 점유율, 성장 분석 : 서비스 유형별, 제품 카테고리별, 비즈니스 모델별, 입지 유형별, 지역별 - 업계 예측(2025-2032년)

Global Mobile Food Services Market size was valued at USD 22.2 billion in 2023 and is poised to grow from USD 23.64 billion in 2024 to USD 39.13 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global mobile food services market is experiencing significant growth, propelled by urbanization and the fast-paced lifestyles of consumers who seek convenient meal solutions. This demand for quick access to food is bolstered by increasing disposable incomes and evolving tastes for diverse, authentic, and gourmet options. Technological advancements enhance the consumer experience through mobile apps that facilitate effortless ordering and cashless payments, as well as tools that track food trucks and delivery times. Social media plays a crucial role in boosting brand awareness and loyalty by enabling vendors to engage audiences and create shareable food experiences. Furthermore, globalization fosters brand expansion and innovation while trends in social responsibility and sustainability resonate with environmentally conscious consumers, creating numerous growth opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Food Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Food Services Market Segments Analysis

Global Mobile Food Services Market is segmented by Service Type, Product Category, Business Model, Location Type and region. Based on Service Type, the market is segmented into Food Trucks, Food Trailers, Food Carts, Mobile Catering and Pop-Up Kitchens. Based on Product Category, the market is segmented into Food, Beverages and Desserts & Snacks. Based on Business Model, the market is segmented into Independent Vendors, Franchises and Restaurant Chains with Mobile Units. Based on Location Type, the market is segmented into Urban Professionals, Events & Festivals, Travelers / Leisure Pursuers, Residential Areas and Corporate Campuses / Industrial Zones. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Food Services Market

The increasing trend of urbanization, coupled with the fast-paced nature of modern lifestyles, has significantly heightened the demand for quick, convenient, and easily accessible food options. Mobile food services effectively meet the needs of busy individuals, such as urban commuters, office employees, and students, who often face limited dining choices in their environments. As these consumers seek meals that fit seamlessly into their hectic routines, mobile food services emerge as a preferred dining solution, particularly in densely populated urban areas. This shift is driving the market, highlighting the value of flexibility and convenience in food accessibility.

Restraints in the Global Mobile Food Services Market

The Global Mobile Food Services market faces several significant challenges due to diverse health, safety, and vehicle regulations that differ across regions. Navigating the complexities of permitting, inspection, and stringent zoning laws can create substantial barriers for small businesses, leading to increased operational costs and delays in launching new ventures. For instance, recent regulatory changes have introduced additional requirements for fire suppression systems in mobile food trucks, further escalating expenses and extending approval timelines. These complications can hinder the ability of mobile food vendors to expand their reach and successfully tap into new markets, impacting overall growth in the industry.

Market Trends of the Global Mobile Food Services Market

The Global Mobile Food Services market is witnessing a significant trend toward technology integration, with a growing reliance on mobile applications for ordering, GPS tracking for location services, and cashless payment systems. This technological evolution not only streamlines operations but also expands vendors' reach to a broader customer base beyond traditional brick-and-mortar limitations. Additionally, the incorporation of artificial intelligence enhances customer interactions by personalizing experiences, while advanced data analytics enable vendors to make informed decisions regarding menu offerings, pricing strategies, and targeted marketing efforts. Collectively, these innovations are enhancing both customer satisfaction and operational efficiency within the mobile food service sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Mobile Food Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Food Trucks
• Food Trailers
• Food Carts
• Mobile Catering
• Pop-Up Kitchens

Global Mobile Food Services Market Size by Product Category & CAGR (2025-2032)

• Market Overview
• Food
• Beverages
• Desserts & Snacks

Global Mobile Food Services Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Independent Vendors
• Franchises
• Restaurant Chains with Mobile Units

Global Mobile Food Services Market Size by Location Type & CAGR (2025-2032)

• Market Overview
• Urban Professionals
• Events & Festivals
• Travelers / Leisure Pursuers
• Residential Areas
• Corporate Campuses / Industrial Zones

Global Mobile Food Services Market Size & CAGR (2025-2032)

• North America (Service Type, Product Category, Business Model, Location Type)
  • US
  • Canada
• Europe (Service Type, Product Category, Business Model, Location Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, Product Category, Business Model, Location Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, Product Category, Business Model, Location Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, Product Category, Business Model, Location Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kogi BBQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phat Cart
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cupcakes for Courage
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odd Burger
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wafels and Dinges
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ms. Cheezious
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DessertTruck Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Waffle Bus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burgerville
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subway IP LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luke's Lobster LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OINK and MOO BBQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Grilled Cheeserie
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curry Up Now
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Stoves
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FoodTruckOperator.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taco Truck Operators
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lobster Truck Operators
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobile Coffee Truck Operators
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobile Juice/Drink Truck Operators
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations