밀키트 시장 규모, 점유율 및 성장 분석 : 식사 유형별, 제공 형태별, 유통 채널별, 지역별 - 업계 예측(2025-2032년)

Global Meal Kit Market size was valued at USD 17.3 billion in 2024 and is poised to grow from USD 19.51 billion in 2025 to USD 51.15 billion by 2033, growing at a CAGR of 12.8% during the forecast period (2026-2033).

The global meal kit market is experiencing robust growth as an increasing number of consumers seek hassle-free meal solutions that enhance mealtime efficiency. This trend is particularly prevalent in urban areas, where busy lifestyles drive the demand for convenient yet nutritious options. The rise of dual-income households and a heightened interest in easy home cooking contribute to this trend, alongside the growing prominence of meal kits on e-commerce platforms. The pandemic has further heightened awareness and trial, influencing long-term changes in consumer behavior. However, high price points remain a barrier in economically sensitive regions. Additionally, sustainability concerns and logistical challenges, like food freshness and delivery punctuality, present ongoing hurdles. The novelty of meal kits may also diminish, impacting long-term customer retention.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Kit market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Kit Market Segments Analysis

Global Meal Kit Market is segmented by Meal Type, Offering Type, Distribution Channel and region. Based on Meal Type, the market is segmented into Vegetarian and Non-Vegetarian. Based on Offering Type, the market is segmented into Heat and Eat and Cook and Eat. Based on Distribution Channel, the market is segmented into Convenience Stores, Hypermarket/Supermarket, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Kit Market

One of the key market drivers for the global meal kit market is the growing consumer demand for convenience and time-saving solutions in meal preparation. As busy lifestyles leave little room for extensive cooking, meal kits offer an appealing alternative by providing pre-portioned ingredients and easy-to-follow recipes, enabling consumers to prepare healthy meals quickly at home. Additionally, the increasing awareness of nutrition and a shift towards healthier eating habits further fuel the popularity of meal kits, as they often focus on fresh, high-quality ingredients that cater to various dietary preferences, including plant-based and organic options.

Restraints in the Global Meal Kit Market

One significant market restraint for the global meal kit industry is the growing competition from grocery delivery services and restaurant takeout options. As consumers increasingly turn to convenient meal solutions, they may opt for pre-prepared meals or their favorite restaurant dishes instead of meal kits that require cooking. Additionally, price sensitivity among consumers can hinder meal kit adoption, particularly when grocery prices become competitive or when people seek to cut overall food expenses. This competition and shifting consumer preferences can limit the growth potential of meal kit companies and challenge their market positioning in a dynamic food landscape.

Market Trends of the Global Meal Kit Market

The Global Meal Kit market is experiencing a notable shift towards plant-based and dietary-specific offerings, driven by an increasing consumer preference for health-conscious and sustainable eating. As more individuals adopt various dietary lifestyles, including vegan, keto, and gluten-free, meal kit providers are adapting their menus to meet these diverse needs. This trend is further propelled by a growing awareness of nutrition and sustainability, with companies focusing on flexible plans that feature organic and non-GMO ingredients. By catering to the demands of flexitarians and those with dietary restrictions, the meal kit sector is broadening its appeal, fostering greater customer engagement and loyalty.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Meal Kit Market Size by Meal Type & CAGR (2026-2033)

• Market Overview
• Vegetarian
• Non-Vegetarian

Global Meal Kit Market Size by Offering Type & CAGR (2026-2033)

• Market Overview
• Heat and Eat
• Cook and Eat

Global Meal Kit Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Convenience Stores
• Hypermarket/Supermarket
• Online
• Others

Global Meal Kit Market Size & CAGR (2026-2033)

• North America (Meal Type, Offering Type, Distribution Channel)
  • US
  • Canada
• Europe (Meal Type, Offering Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Meal Type, Offering Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Meal Type, Offering Type, Distribution Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Meal Type, Offering Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• HelloFresh (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Chef (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Apron, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marley Spoon Inc. (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gousto (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunbasket (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Factor (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Chef (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EveryPlate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purple Carrot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gobble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily Harvest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hungryroot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CookUnity (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindful Chef (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh N Lean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fresh Market, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations