고급 분석 시장 규모, 점유율, 성장 분석 : 제공별, 유형별, 업무 기능별, 업계별, 지역별 - 업계 예측(2026-2033년)

Global Advanced Analytics Market size was valued at USD 91.98 Billion in 2024 and is poised to grow from USD 114.33 Billion in 2025 to USD 651.53 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The global market for advanced analytics is driven by the increasing utilization of machine learning and artificial intelligence to enhance personalized consumer experiences alongside the surge in online shopping. The growing adoption of social media platforms contributes significantly to data accumulation, compelling organizations to leverage insights for informed decision-making. This escalating data volume translates into heightened demand for sophisticated analytics solutions to optimize data management and strategic initiatives. Additionally, advancements in big data technology are empowering data scientists to refine evaluation techniques, aiding businesses in improving operations and mitigating risks. With various sectors, including healthcare and finance, investing in big data analytics for tasks like demand forecasting and patient care optimization, the market continues to expand as organizations harness data for competitive advantage.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Advanced Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Advanced Analytics Market Segments Analysis

Global Advanced Analytics Market is segmented by Offering, Type, Business Function, Vertical and region. Based on Offering, the market is segmented into Solutions and Services. Based on Type, the market is segmented into Big Data Analytics, Predictive Analytics, Customer Analytics, Statistical Analytics, Risk Analytics, Prescriptive Analytics and Other Types. Based on Business Function, the market is segmented into HR, Sales And Marketing, Finance And Accounting, Operations And Supply Chain and Other Business Function. Based on Vertical, the market is segmented into BFSI, Telecom, Retail & Consumer Goods, Manufacturing, Healthcare & Life Sciences, Media & Entertainment, Government & Defense, Automotive & Transportation, IT & ITEs and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Advanced Analytics Market

The continuous surge in data generation has created a pressing demand for advanced analytics solutions that enable organizations to extract valuable insights and facilitate informed decision-making. As businesses and industries recognize the significance of data in driving innovation and competitive advantage, the necessity for sophisticated analytical tools and methodologies is becoming increasingly apparent. These advanced analytics solutions are essential for transforming raw data into actionable intelligence, empowering organizations to navigate complexities, optimize operations, and enhance overall performance. Consequently, this escalating need for insightful data analysis is propelling the growth of the global advanced analytics market.

Restraints in the Global Advanced Analytics Market

The Global Advanced Analytics market faces significant challenges due to a shortage of highly skilled professionals with expertise in data science, statistics, and programming. This lack of qualified personnel hampers the market's potential for growth and innovation, as organizations struggle to find individuals who can effectively analyze complex data and derive actionable insights. The demand for advanced analytics solutions continues to rise, but without an adequate supply of trained experts, the industry's expansion may be constrained. Consequently, addressing the skills gap is essential for unlocking the full potential of advanced analytics and fostering a more robust market environment.

Market Trends of the Global Advanced Analytics Market

The Global Advanced Analytics market is experiencing a notable trend characterized by the dominance of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These innovations are revolutionizing the way organizations harness complex and unstructured data, enabling them to extract actionable insights with greater efficiency. Consequently, businesses are increasingly leveraging AI and ML not only to enhance decision-making processes but also to automate various analytical tasks. This shift fosters a data-driven culture across industries, as companies strive to gain competitive advantages by utilizing advanced analytics solutions that transform raw data into strategic insights. Overall, this trend underscores the growing importance of AI and ML in enhancing organizational performance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Supply Chain Analysis
• Patent Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Advanced Analytics Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Solutions
  • Cloud
  • On-Premises
• Services
  • Professional Services
  • Training & Consulting
  • System Integration & Implementation
  • Support & Maintenance
  • Managed Services

Global Advanced Analytics Market Size by Type & CAGR (2026-2033)

• Market Overview
• Big Data Analytics
• Predictive Analytics
• Customer Analytics
• Statistical Analytics
• Risk Analytics
• Prescriptive Analytics
• Other Types

Global Advanced Analytics Market Size by Business Function & CAGR (2026-2033)

• Market Overview
• HR
• Sales And Marketing
• Finance And Accounting
• Operations And Supply Chain
• Other Business Function

Global Advanced Analytics Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Telecom
• Retail & Consumer Goods
• Manufacturing
• Healthcare & Life Sciences
• Media & Entertainment
• Government & Defense
• Automotive & Transportation
• IT & ITEs
• Other Verticals

Global Advanced Analytics Market Size & CAGR (2026-2033)

• North America (Offering, Type, Business Function, Vertical)
  • US
  • Canada
• Europe (Offering, Type, Business Function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Type, Business Function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Type, Business Function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Type, Business Function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KNIME AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FICO (Fair Isaac Corporation) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Databricks, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MathWorks, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations