맥주 시장 : 제품 유형별, 카테고리별, 알코올 도수별, 포장별, 생산량별, 유통채널별, 지역별 규모, 점유율 및 성장 분석과 산업 예측(2026-2033년)

Global Beer Market size was valued at USD 748.51 Billion in 2024 and is poised to grow from USD 774.71 Billion in 2025 to USD 1020.14 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global beer market is experiencing significant growth driven by rising disposable incomes and urbanization, which enhance consumer spending power. Younger demographics, particularly millennials and Gen Z, are increasingly favoring beer due to its diverse flavors and innovative formulations, contributing to its popularity as a leading alcoholic beverage worldwide. The pandemic, despite its challenges, expedited shifts in consumer behavior, with substantial growth in online beer purchases and a marked preference for direct-to-consumer platforms. This trend reflects a lasting change in buying habits, aligning with modern lifestyles. The ongoing evolution of tastes and preferences among consumers presents promising opportunities for expanding the beer market share in the global beverage industry. As new products enter the market, engagement among younger consumers will continue to grow.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beer Market Segments Analysis

Global Beer Market is segmented by Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel and region. Based on Product Type, the market is segmented into Ale, Lager, Stout, Porter, Malt and Others. Based on Category, the market is segmented into Alcoholic Beer and Non-Alcoholic Beer. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular and High Alcohol. Based on Packaging, the market is segmented into Bottles, Cans and Kegs. Based on Production, the market is segmented into Macro brewery, Microbrewery, Craft Brewery and Homebrewing. Based on Distribution Channel, the market is segmented into On-Trade, Bars, Restaurants, Pubs, Off-Trade, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beer Market

The Global Beer market is experiencing significant growth due to rising GDP levels, which enhance consumers' spending power. This increase in disposable income, particularly in developing nations, is driving a notable rise in alcohol consumption. Recent reports indicate a slight uptick in global alcohol consumption, largely fueled by higher annual expenditures on alcohol by consumers in Asia and Africa. Furthermore, the influence of western culture and contemporary lifestyles is captivating individuals in these regions, leading to a burgeoning demand for beer. This convergence of economic growth and cultural shifts is set to boost the Global Beer market substantially.

Restraints in the Global Beer Market

The global beer market faces significant challenges due to the negative repercussions associated with excessive alcohol consumption. Governments are increasingly implementing measures to address these issues, leading to restrictions on the marketing and advertising of alcoholic beverages in various regions. These provincial bans can adversely impact the beer market by limiting visibility and outreach for brands. In response, industry players often resort to creative and indirect marketing strategies to navigate these regulations while still promoting their products effectively. This complex landscape of constrained advertising poses ongoing challenges for market growth and product visibility in the competitive beverage sector.

Market Trends of the Global Beer Market

The Global Beer Market is experiencing a notable shift driven by evolving consumer preferences and habits. As restrictions on social gatherings eased, there has been a marked transition towards home consumption, with individuals gravitating towards retail and online purchasing channels for their beer needs. This change has prompted market players to adapt their strategies, focusing on enhancing e-commerce platforms and creating home-centric product offerings. Additionally, craft beers and health-conscious options are gaining traction, reflecting a growing emphasis on quality and unique experiences. As consumers become more discerning, the industry must innovate and respond to these shifting dynamics to sustain growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Raw Material Analysis
• Patent Analysis

Global Beer Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Ale
• Lager
• Stout
• Porter
• Malt
• Others

Global Beer Market Size by Category & CAGR (2026-2033)

• Market Overview
• Alcoholic Beer
• Non-Alcoholic Beer

Global Beer Market Size by Alcohol Content & CAGR (2026-2033)

• Market Overview
• Low Alcohol
• Regular
• High Alcohol

Global Beer Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Kegs

Global Beer Market Size by Production & CAGR (2026-2033)

• Market Overview
• Macro brewery
• Microbrewery
• Craft Brewery
• Homebrewing

Global Beer Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• On-Trade
• Bars
• Restaurants
• Pubs
• Off-Trade
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retailers

Global Beer Market Size & CAGR (2026-2033)

• North America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken Holding NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beijing Yanjing Beer Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Modelo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FEMSA (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sapporo Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Efes Beverage Group (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Nevada Brewing Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duvel Moortgat Brewery (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations