RTD(Ready-to-Drink) 차 시장 규모, 점유율, 성장 분석 : 유형별, 카테고리별, 유통 채널별, 첨가제별, 포장별, 가격별, 지역별 - 업계 예측(2026-2033년)

Ready-to-drink Tea Market size was valued at USD 25.34 Billion in 2024 and is poised to grow from USD 26.94 Billion in 2025 to USD 43.91 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global ready-to-drink (RTD) tea market is witnessing robust growth fueled by heightened consumer awareness regarding the health risks of carbonated drinks, prompting a shift towards healthier alternatives like RTD tea and coffee. The rising prevalence of chronic diseases has heightened interest in the health benefits offered by these beverages, particularly among older age groups. Manufacturers are introducing increasingly diverse product lines to cater to a broad customer base, incorporating nutraceutical ingredients for added health benefits. The Asia-Pacific region leads in market share, while North America shows the fastest expansion. Strategies by key players include tailoring health-focused products for specific demographics and positioning RTD beverages as lifestyle choices, further appealing to health-conscious consumers and benefiting from rising disposable incomes in developing markets.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-to-drink Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-to-drink Tea Market Segments Analysis

Global Ready-to-drink Tea Market is segmented by Type, Category, Distribution Channel, Additives, Packaging, Price and region. Based on Type, the market is segmented into Black Tea, Green Tea, White Tea and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online stores and Others. Based on Additives, the market is segmented into Flavors, Artificial Sweeteners, Acidulants, Nutraceuticals, Preservatives and Others. Based on Packaging, the market is segmented into Glass Bottle, Canned, Pet Bottle, Fountain/Aseptic and Others. Based on Price, the market is segmented into Premium, Regular, Popular Priced, Fountain and Super Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-to-drink Tea Market

The increasing consumer awareness regarding the significance of a healthy lifestyle has led to a rising demand for beverages that combine convenience with health advantages. Ready-to-drink tea, particularly green and herbal varieties, is increasingly viewed as a superior choice compared to sugary and carbonated drinks. This type of tea is typically abundant in antioxidants, polyphenols, and other bioactive components linked to numerous health benefits. The trend towards health-conscious consumption has significantly boosted the popularity of ready-to-drink tea, offering consumers a refreshing, accessible beverage that supports their wellness objectives while fitting seamlessly into their busy lives.

Restraints in the Ready-to-drink Tea Market

The ready-to-drink tea market faces significant challenges due to the high level of saturation in the beverage sector, where consumers are presented with a vast array of options. This category competes not only with a variety of tea-based drinks but also with numerous alternatives such as carbonated soft drinks, energy drinks, fruit juices, and various healthy beverages. To gain a competitive edge, brands in the ready-to-drink tea segment must focus on distinguishing themselves through unique flavors, innovative packaging designs, and compelling marketing initiatives. Additionally, addressing consumer concerns about sugar levels, artificial ingredients, and sustainable practices is essential for success in this dynamic market.

Market Trends of the Ready-to-drink Tea Market

The ready-to-drink tea market is witnessing a significant shift towards natural and organic products, reflecting a growing consumer consciousness about ingredients and their origins. This trend is propelled by a heightened awareness of the health benefits associated with natural beverages and the environmental ramifications of artificial additives. Millennials and younger consumers are at the forefront of this movement, emphasizing values of transparency, sustainability, and ethical sourcing in their purchasing decisions. As a result, brands are increasingly innovating to offer healthier, cleaner beverage options that cater to the desire for wellness and align with eco-friendly practices, reshaping the competitive landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready-to-drink Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Black Tea
• Green Tea
• White Tea
• Others

Global Ready-to-drink Tea Market Size by Category & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Ready-to-drink Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online stores
• Others

Global Ready-to-drink Tea Market Size by Additives & CAGR (2026-2033)

• Market Overview
• Flavors
• Artificial Sweeteners
• Acidulants
• Nutraceuticals
• Preservatives
• Others

Global Ready-to-drink Tea Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Glass Bottle
• Canned
• Pet Bottle
• Fountain/Aseptic
• Others

Global Ready-to-drink Tea Market Size by Price & CAGR (2026-2033)

• Market Overview
• Premium
• Regular
• Popular Priced
• Fountain
• Super Premium

Global Ready-to-drink Tea Market Size & CAGR (2026-2033)

• North America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tingyi (Cayman Islands) Holding Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nongfu Spring Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriZona Beverages USA LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (La Kaffa International Co. Ltd.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChaPanda (Chabaidao) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations