자동차 NVH 재료 시장 - 규모, 점유율, 성장 분석 : 제품 유형별, 재료 유형별, 용도별, 최종 사용자별, 지역별 산업 예측(2026-2033년)

Automotive NVH Materials Market size was valued at USD 14.1 Billion in 2024 and is poised to grow from USD 14.9 Billion in 2025 to USD 23.22 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The automotive NVH materials market is experiencing significant growth driven by continual mechanical advancements and technological innovations that enhance vehicle comfort and reduce noise and vibrations. Manufacturers are focusing on developing high-performance materials, such as polypropylene, elastomers, and polymeric foams, which are specifically engineered to improve sound insulation and reduce unwanted noise, particularly in vehicles equipped with active noise control systems. As businesses position themselves as leaders in specialized NVH solutions, they create tailored compounds to address unique challenges in noise and vibration management. This evolution highlights the importance of material differentiation, as advanced sound-absorbing technologies and composite materials gain traction, setting the stage for growth opportunities in the automotive NVH materials sector and enhancing the overall driving experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive NVH Materials market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive NVH Materials Market Segments Analysis

Global Automotive NVH Materials Market is segmented by Product Type, Material Type, Application, End-use and region. Based on Product Type, the market is segmented into Molded Rubber, Metal, Foam & Film Laminates, Molded Foam and Engineering Resins. Based on Material Type, the market is segmented into Rubber, Plastic & Foam, Fibers and Others. Based on Application, the market is segmented into Absorption, Damping and Insulation. Based on End-use, the market is segmented into Passenger Vehicles and Commercial Vehicles. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Automotive NVH Materials Market

The automotive industry is witnessing a rising consumer emphasis on comfort and tranquility within vehicles, significantly boosting the demand for NVH (Noise, Vibration, Harshness) materials designed to minimize road, engine, and wind noise. In response, numerous automobile manufacturers are intensifying their initiatives by integrating cutting-edge NVH solutions that improve cabin insulation and enhance overall ride quality. This trend reflects a broader commitment to elevating the driving experience, which in turn propels the growth of the global automotive NVH materials market. As automakers continue to prioritize these advancements, the market is expected to thrive, driven by an evolving consumer landscape.

Restraints in the Automotive NVH Materials Market

A significant constraint within the automotive NVH materials market arises from a general lack of awareness and understanding among manufacturers and consumers regarding the advantages of advanced NVH materials. This limited comprehension often leads to reluctance in investing in NVH solutions, particularly among smaller automotive companies that prioritize cost-saving measures over performance enhancements. As a result, this hesitancy restricts the overall growth and potential expansion of the market, preventing stakeholders from fully realizing the benefits that advanced materials can bring to vehicle quality and consumer satisfaction. Consequently, this knowledge gap poses a challenge to the advancement of the industry as a whole.

Market Trends of the Automotive NVH Materials Market

The automotive NVH materials market is witnessing a notable trend towards the adoption of sustainable and eco-friendly materials. As consumer awareness regarding environmental impact grows, manufacturers are increasingly prioritizing NVH solutions derived from renewable resources. This shift aligns with broader sustainability initiatives within the automotive industry, with a heightened focus on producing cleaner vehicles, particularly in the burgeoning electric vehicle sector. As a result, auto component manufacturers are innovating and investing in green alternatives to traditional materials, enhancing both the performance and environmental footprint of their products. This commitment to sustainability is shaping the future landscape of the automotive NVH materials market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Automotive NVH Materials Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Molded Rubber
• Metal
• Foam & Film Laminates
• Molded Foam
• Engineering Resins

Global Automotive NVH Materials Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Rubber
• Plastic & Foam
• Fibers
• Others

Global Automotive NVH Materials Market Size by Application & CAGR (2026-2033)

• Market Overview
• Absorption
• Damping
• Insulation

Global Automotive NVH Materials Market Size by End-use & CAGR (2026-2033)

• Market Overview
• Passenger Vehicles
• Commercial Vehicles

Global Automotive NVH Materials Market Size & CAGR (2026-2033)

• North America (Product Type, Material Type, Application, End-use)
  • US
  • Canada
• Europe (Product Type, Material Type, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• The Dow Chemical Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Covestro AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sumitomo Riko Company Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celanese Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exxon Mobil Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saint-Gobain S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autoneum Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trelleborg AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knauf Insulation (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LyondellBasell Industries N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogers Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huntsman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freudenberg Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ElringKlinger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations