아이트래킹 시장 규모, 점유율, 성장 분석 : 제공별, 장소별, 용도별, 업계별, 트래킹 방식별, 지역별 - 업계 예측(2026-2033년)

Eye Tracking Market size was valued at USD 1158.02 Million in 2024 and is poised to grow from USD 1537.85 Million in 2025 to USD 14876.38 Million by 2033, growing at a CAGR of 32.8% during the forecast period (2026-2033).

The eye-tracking market is poised for substantial growth driven by increasing demand for contactless biometrics, the integration of smart sensors in decision-making, and the rise of AI, VR, and AR in consumer electronics and commercial applications. Vision-capturing technology is gaining traction across various sectors, including retail, healthcare, automotive, and security, with optical tracking systems being the most prevalent. These systems offer continuous monitoring of eye movement and positioning, essential for market research and digital advertising analysis. The push for contactless biometric solutions, particularly in defense and corrections, underscores the importance of iris scanning for secure identification. Although an emerging field, the market currently lacks dominant players, leading to strategic partnerships and investments in R&D to innovate integrated vision-capturing solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Tracking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Tracking Market Segments Analysis

Global Eye Tracking Market is segmented by Offering, Location, Application, Industry, Tracking Type and Region. Based on Offering, the market is segmented into Hardware, Software, Research and Consulting Services. Based on Location, the market is segmented into Remote Tracking, Mobile Tracking. Based on Application, the market is segmented into Assistive Communication, Human Behaviour and Market Research, Others. Based on Industry, the market is segmented into Retail and Advertisements, Consumer Electronics, Healthcare and Research Labs, Government, Defence and Aerospace, Automotive and Transportation, Others. Based on Tracking Type, the market is segmented into Eye Attached Tracking, Optical Tracking, Electrooculography. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Eye Tracking Market

The eye-tracking market is experiencing significant growth due to its widespread application in market research, particularly within the retail and fast-moving consumer goods sectors. Retailers are increasingly adopting eye-tracking technology to boost sales and enhance customer engagement. By utilizing eye-tracking devices and sophisticated algorithms, businesses can gain invaluable insights into consumer behavior, such as the duration of focus on specific products, optimal product placement strategies, and effective packaging designs that convey essential information. Additionally, eye tracking is employed in digital marketing to assess the effectiveness of advertisements across various media, including print, billboards, and online platforms. This growing reliance on eye-tracking technology is propelling the market forward.

Restraints in the Eye Tracking Market

The eye-tracking market faces significant challenges due to disruptions in the supply chain caused by global lockdowns. These restrictions have hindered the production and distribution processes for manufacturers of eye-tracking devices, resulting in a shortage of available products. This limited supply adversely affects consumer demand and overall market growth. Moreover, the ongoing difficulties in sourcing components and delivering finished goods exacerbate the situation for producers. As a result, these factors have contributed to a slowdown in the development of the eye-tracking market, presenting considerable restraints that need to be navigated to achieve future growth.

Market Trends of the Eye Tracking Market

The eye tracking market is witnessing significant growth, driven by the rising popularity of augmented reality (AR) and virtual reality (VR) technologies. As these devices become more mainstream, their capacity to deliver immersive experiences, enhanced image quality, and improved user comfort positions eye tracking as a vital enhancement. The integration of eye-tracking capabilities into AR and VR headsets, as well as in personal computing, presents a wealth of opportunities for innovation and application across various sectors. Major companies are increasingly investing in research and development to harness the potential of eye-tracking technology, thereby propelling market momentum and expanding its presence in consumer and enterprise solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Eye Tracking Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Research and Consulting Services

Eye Tracking Market Size by Location & CAGR (2026-2033)

• Market Overview
• Remote Tracking
• Mobile Tracking

Eye Tracking Market Size by Application & CAGR (2026-2033)

• Market Overview
• Assistive Communication
• Human Behaviour and Market Research
• Others

Eye Tracking Market Size by Industry & CAGR (2026-2033)

• Market Overview
• Retail and Advertisements
• Consumer Electronics
• Healthcare and Research Labs
• Government, Defence and Aerospace
• Automotive and Transportation
• Others

Eye Tracking Market Size by Tracking Type & CAGR (2026-2033)

• Market Overview
• Eye Attached Tracking
• Optical Tracking
• Electrooculography

Eye Tracking Market Size & CAGR (2026-2033)

• North America, (Offering, Location, Application, Industry, Tracking Type)
  • US
  • Canada
• Europe, (Offering, Location, Application, Industry, Tracking Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Location, Application, Industry, Tracking Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Location, Application, Industry, Tracking Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Location, Application, Industry, Tracking Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Tobii AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iMotions A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SensoMotoric Instruments (SMI) GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EyeTech Digital Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seeing Machines Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LC Technologies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gazepoint (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ergoneers GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EyeTracking Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pupil Labs GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smart Eye AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EyeLink (SR Research Ltd.) (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polhemus (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EyeSee Research (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skanray Technologies Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ergoscan Consulting (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EyeTech DS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen Research Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ErgoLab (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mirametrix Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation