교육용 게임 시장 규모, 점유율, 성장 분석 : 연령층별, 학습 목표별, 대상 사용자별, 지역별 - 업계 예측(2026-2033년)

Global Educational Games Market size was valued at USD 5.32 Billion in 2024 and is poised to grow from USD 5.9 Billion in 2025 to USD 13.51 Billion by 2033, growing at a CAGR of 10.9% during the forecast period (2026-2033).

The global educational games market is experiencing significant growth driven by the increasing adoption of digital learning methods in educational institutions. Schools and training centers are increasingly employing gamified tools to enrich traditional curricula, seeking to enhance student engagement, critical thinking, and knowledge retention. By integrating elements of storytelling, problem-solving, and interactive challenges, educational games create a more enjoyable learning experience. This trend prompts institutions to invest in game-based platforms that offer tailored, subject-specific solutions, fueling further market expansion. Additionally, the proliferation of smartphones and tablets, along with accessible internet connectivity, enables students to access educational content outside of the classroom. This convenience, coupled with the popularity of gamified learning apps among parents, enhances user engagement and broadens the market's reach globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Educational Games market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Educational Games Market Segments Analysis

Global Educational Games Market is segmented by Age Group, Learning Objectives, Target Audience and region. Based on Age Group, the market is segmented into Preschool (0-5 years), Primary School (6-12 years), Teenagers (13-19 years) and Adults (20+ years). Based on Learning Objectives, the market is segmented into Language Acquisition, Mathematics Skills-1, Science & Technology Understanding-2 and Social-Emotional Learning. Based on Target Audience, the market is segmented into Students, Teachers & Educators, Parents & Guardians and Institutional Buyers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Educational Games Market

One of the key market drivers for the global educational Games market is the increasing emphasis on technology-driven learning solutions across various educational institutions. As schools and universities strive to enhance engagement and retention among students, educational games have emerged as an effective tool to foster interactive learning experiences. The integration of gamification elements into curricula not only boosts motivation but also caters to diverse learning styles, making education more accessible and enjoyable. This trend is further supported by the widespread availability of digital devices and internet connectivity, enabling learners to access educational games anytime and anywhere, thereby expanding their reach and relevance.

Restraints in the Global Educational Games Market

One key market restraint for the global educational games market is the limited integration of these games into traditional educational curricula. Many educational institutions exhibit reluctance to adopt new technology-driven teaching methods, often favoring conventional approaches that they perceive as more reliable. This resistance can stem from concerns about the effectiveness of games in enhancing learning outcomes, potential distractions they may introduce, and the necessity for teacher training on new tools. Additionally, budget constraints and varying levels of technological access among schools further inhibit the widespread adoption of educational games, stunting market growth and innovation in this sector.

Market Trends of the Global Educational Games Market

The global educational games market is experiencing a significant shift towards the integration of immersive technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), to enhance learning experiences. This trend is driving the creation of highly interactive and engaging environments that promote better understanding and retention of knowledge. By evolving conventional classrooms into gamified spaces, these technologies not only improve teaching effectiveness but also encourage critical thinking and deeper cognitive skill development in students across the globe. As educational institutions recognize the potential of immersive learning, demand for educational games incorporating these innovations is expected to rise markedly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Educational Games Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Preschool (0-5 years)
• Primary School (6-12 years)
• Teenagers (13-19 years)
• Adults (20+ years)

Global Educational Games Market Size by Learning Objectives & CAGR (2026-2033)

• Market Overview
• Language Acquisition
• Mathematics Skills-1
• Science & Technology Understanding-2
• Social-Emotional Learning

Global Educational Games Market Size by Target Audience & CAGR (2026-2033)

• Market Overview
• Students
• Teachers & Educators
• Parents & Guardians
• Institutional Buyers

Global Educational Games Market Size & CAGR (2026-2033)

• North America (Age Group, Learning Objectives, Target Audience)
  • US
  • Canada
• Europe (Age Group, Learning Objectives, Target Audience)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Learning Objectives, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Learning Objectives, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Learning Objectives, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Prodigy Education (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tynker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Osmo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Filament Games (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABCmouse (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrainPOP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lingokids (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PBS Kids (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kahoot! (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savivo (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discovery Education (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Promethean (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellucian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MarcoPolo Learning (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations