식사 대용 음료 시장 규모, 점유율, 성장 분석 : 향료(Flavor)별, 제품별, 원료 유형별, 포장 유형별, 용도별, 판매채널별, 지역별 - 업계 예측(2026-2033년)

Global Meal Replacement Drinks Market size was valued at USD 16.25 Billion in 2024 and is poised to grow from USD 17.37 Billion in 2025 to USD 29.62 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global meal replacement drinks market is expanding due to a consumer shift towards convenience and health-consciousness. As lifestyles become busier, individuals increasingly seek quick, nutritious options that align with their wellness goals. This demand has prompted brands to innovate by improving formulations, utilizing clean-label ingredients, and introducing single-serve formats for on-the-go consumption. Key trends include the rise of plant-based formulations and personalized nutrition, reflecting heightened environmental and health awareness. Brands are focusing on customization of macro blends tailored for energy, exercise, or specific dietary needs, while also crafting visually appealing products that resonate with lifestyle branding. These meal replacement drinks serve as both sustenance and a statement, particularly appealing to younger consumers dedicated to health and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Drinks Market Segments Analysis

Global Meal Replacement Drinks Market is segmented by Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel and region. Based on Flavor, the market is segmented into Vanilla, Chocolate, Strawberry, Banana, Coffee, Berry, Tropical Nutty and Others. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Ingredient Type, the market is segmented into Protein-based Meal Replacement Drinks, Carbohydrate-based Meal Replacement Drinks, Fat-based Meal Replacement Drinks, Vitamins and Minerals-based Meal Replacement Drinks, Fiber-based Meal Replacement Drinks and Others. Based on Packaging Type, the market is segmented into Bottles, Tetra Packs, Pouches, Single Serve Packets and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Sales Channel, the market is segmented into Online Channels, Convenience Stores, Hypermarkets/Supermarkets, Drug Stores & Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Drinks Market

One significant factor propelling the expansion of the global meal replacement drinks market is the rising demand for convenient and quick nutritional options. Modern work and urban lifestyles often limit time spent in the kitchen, resulting in a decline in home-cooked meals and a growing inclination towards ready-to-consume products that balance taste and nutritional quality. Consumers increasingly view these drinks as viable solutions to achieve their health objectives while accommodating their hectic schedules. As a result, the market continues to thrive, catering to the needs of individuals seeking practical alternatives to traditional meals without compromising on flavor or nourishment.

Restraints in the Global Meal Replacement Drinks Market

A significant challenge facing the global meal replacement drinks market is the skepticism surrounding processed beverages, particularly concerning their artificial ingredients, added sugars, and preservatives. Many health-conscious consumers tend to question the nutritional value of these drinks, perceiving them as inferior to whole, natural foods. This growing demographic prioritizes organic and minimally processed options in their diets, which may hinder the acceptance and widespread adoption of meal replacement drinks. As a result, manufacturers must navigate these consumer preferences and address concerns regarding the perceived healthfulness of their products to effectively capture market interest.

Market Trends of the Global Meal Replacement Drinks Market

The global meal replacement drinks market is witnessing a significant trend towards the integration of clean-label and functional ingredients, reflecting consumers' growing demand for transparency and authenticity in their food and beverage choices. With an increasing focus on nutritional benefits, brands are enhancing their formulations by incorporating plant proteins, probiotics, superfoods, and adaptogens. This shift aims not only to provide convenient meal alternatives but also to promote overall health and wellness by supporting immunity and digestion. As health-conscious consumers seek progressive options, the market is evolving to offer solutions that align with their lifestyle and nutritional needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Drinks Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Vanilla
• Chocolate
• Strawberry
• Banana
• Coffee
• Berry
• Tropical Nutty
• Others

Global Meal Replacement Drinks Market Size by Product & CAGR (2026-2033)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Drinks Market Size by Ingredient Type & CAGR (2026-2033)

• Market Overview
• Protein-based Meal Replacement Drinks
• Carbohydrate-based Meal Replacement Drinks
• Fat-based Meal Replacement Drinks
• Vitamins and Minerals-based Meal Replacement Drinks
• Fiber-based Meal Replacement Drinks
• Others

Global Meal Replacement Drinks Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Tetra Packs
• Pouches
• Single Serve Packets
• Others

Global Meal Replacement Drinks Market Size by Application & CAGR (2026-2033)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Drinks Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online Channels
• Convenience Stores
• Hypermarkets/Supermarkets
• Drug Stores & Pharmacies
• Others

Global Meal Replacement Drinks Market Size & CAGR (2026-2033)

• North America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Huel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SlimFast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ka'Chava (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 310 Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owyn (Only What You Need) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTRL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HLTH Code (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YFood (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations