라이브 스트리밍 비디오 플랫폼 시장 규모, 점유율, 성장 분석 : 플랫폼 유형별, 스트리밍 프로토콜별, 용도별, 디바이스 유형별, 수익 모델별, 지역별 - 업계 예측(2026-2033년)

Global Live Streaming Video Platform Market size was valued at USD 89.0 billion in 2024 and is poised to grow from USD 110.27 billion in 2025 to USD 612.4 billion by 2033, growing at a CAGR of 23.9% during the forecast period (2026-2033).

The global live streaming video platform market is experiencing remarkable growth, fueled by a significant shift in consumer behavior towards real-time content consumption and interaction. The widespread availability of smartphones and the expansion of high-speed 5G networks have eliminated latency issues, allowing billions to access high-definition streaming and driving a robust increase in content consumption. The B2C segment, dominated by gaming, social media, and entertainment, remains strong, with gaming anticipated to generate the largest revenue share. Meanwhile, the B2B vertical is rapidly expanding as businesses increasingly utilize live streaming for webinars, virtual events, and internal communications. While North America holds the largest market share, Asia-Pacific and Europe are following closely, despite ongoing bandwidth challenges in developing regions, ensuring sustained global growth driven by demand for interactive experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Live Streaming Video Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Live Streaming Video Platform Market Segments Analysis

Global Live Streaming Video Platform Market is segmented by Platform Type, Streaming Protocol, Application, Device Type, Revenue Model and region. Based on Platform Type, the market is segmented into Cloud-based and On-premises. Based on Streaming Protocol, the market is segmented into RTMP, HLS and MPEG-DASH. Based on Application, the market is segmented into Entertainment, eSports, Education and Healthcare. Based on Device Type, the market is segmented into Smartphones, Tablets, Laptops and Smart TVs. Based on Revenue Model, the market is segmented into Subscription, Advertising and Pay-per-view. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Live Streaming Video Platform Market

One of the key market drivers for the global live streaming video platform market is the increasing demand for real-time content consumption among consumers. As audiences increasingly favor interactive and engaging experiences, businesses and content creators are leveraging live streaming to enhance audience engagement, boost brand visibility, and foster community. The integration of advanced technologies such as 5G, augmented reality, and artificial intelligence further enhances the quality and accessibility of live streaming, attracting a diverse range of users from entertainment to corporate sectors. This growing trend is propelling the expansion of live streaming platforms and encouraging investments in innovative streaming solutions.

Restraints in the Global Live Streaming Video Platform Market

One key market restraint for the Global Live Streaming Video Platform Market is the increasing concern over data privacy and security among consumers and businesses. As live streaming technology advances, the potential for data breaches and unauthorized access to personal information rises, leading to heightened scrutiny from regulatory bodies. This concern may result in strict regulations that limit the functionalities of live streaming platforms or impose hefty compliance costs. Additionally, users may hesitate to engage with live streaming services if they feel their data is at risk, ultimately affecting market growth and adoption rates.

Market Trends of the Global Live Streaming Video Platform Market

The Global Live Streaming Video Platform market is witnessing a significant trend towards the integration of live commerce and shoppable video, where entertainment seamlessly merges with e-commerce. This innovative approach enables viewers to purchase products directly within live broadcasts through interactive overlays and streamlined one-click checkout features. Brands and creators are leveraging this trend to host real-time sales events, effectively driving immediate conversions and minimizing the consumer purchase funnel. As audiences increasingly seek engaging and immersive shopping experiences, the fusion of live streaming with commerce is poised to redefine how brands connect with consumers, positioning this trend as a pivotal driver in the market.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Live Streaming Video Platform Market Size by Platform Type & CAGR (2026-2033)

• Market Overview
• Cloud-based
• On-premises

Global Live Streaming Video Platform Market Size by Streaming Protocol & CAGR (2026-2033)

• Market Overview
• RTMP
• HLS
• MPEG-DASH

Global Live Streaming Video Platform Market Size by Application & CAGR (2026-2033)

• Market Overview
• Entertainment
• eSports
• Education
• Healthcare

Global Live Streaming Video Platform Market Size by Device Type & CAGR (2026-2033)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Smart TVs

Global Live Streaming Video Platform Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Subscription
• Advertising
• Pay-per-view

Global Live Streaming Video Platform Market Size & CAGR (2026-2033)

• North America (Platform Type, Streaming Protocol, Application, Device Type, Revenue Model)
  • US
  • Canada
• Europe (Platform Type, Streaming Protocol, Application, Device Type, Revenue Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform Type, Streaming Protocol, Application, Device Type, Revenue Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform Type, Streaming Protocol, Application, Device Type, Revenue Model)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform Type, Streaming Protocol, Application, Device Type, Revenue Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• YouTube Live
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram Live
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Live
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud Video
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza Media Systems, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kick
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AfreecaTV Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Live
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restream, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StreamYard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huya Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations