라이브 스트리밍 비디오 및 카메라 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 카메라별, 해상도별, 용도별, 지역별, 경쟁별(2020-2030년)

The Global Livestreaming Video and Camera Market, valued at USD 1.92 Billion in 2024, is projected to experience a CAGR of 11.6% to reach USD 3.71 Billion by 2030. The global livestreaming video and camera market pertains to the industry dedicated to the real-time transmission, production, and consumption of video content over the internet, distinguishing it from pre-recorded media. This market's expansion is fundamentally supported by the widespread availability of high-speed internet and the deployment of advanced 5G networks.

Key Market Drivers

Advanced streaming technology and camera innovation are pivotal in elevating the quality and accessibility of live content, directly impacting market expansion. Continuous advancements in encoding methods, such as more efficient codecs, reduce bandwidth requirements while maintaining or enhancing video fidelity, which is crucial for delivering high-resolution streams reliably across varying network conditions. Improved camera hardware offers creators greater capabilities in capture quality, low-light performance, and specialized features, making professional-grade livestreaming more attainable.

Key Market Challenges

The high initial investment required for professional-grade equipment and the inherent technical complexities associated with setting up and managing high-quality live broadcasts present a notable impediment to the growth of the Global Livestreaming Video and Camera Market. This challenge particularly impacts smaller content creators, independent businesses, and emerging platforms that may lack substantial capital for high-end cameras, advanced switching systems, and robust infrastructure. The need for specialized expertise in broadcast engineering for complex setups further restricts wider adoption, as acquiring and retaining such talent adds to operational overheads.

Key Market Trends

The expansion of live commerce and shoppable video experiences represents a significant growth trajectory for the global livestreaming video and camera market. This trend moves beyond traditional content consumption, directly integrating transactional capabilities into live broadcasts. Businesses are increasingly leveraging livestreaming to host real-time product demonstrations, interactive Q&A sessions, and flash sales, creating an immediate path to purchase for viewers. According to Capital One Shopping, in March 2025, Americans were estimated to spend $32 million per day shopping on TikTok, highlighting the substantial financial activity generated through integrated shoppable content on live platforms.

Key Market Players

• Panasonic Holdings Corporation
• ARRI AG
• Sony Corporation
• Blackmagic Design Pty. Ltd.
• RED Digital Cinema LLC
• Z CAM
• Logitech Inc.
• Canon Inc
• GoPro Inc
• Nikon Corporation

Report Scope:

In this report, the Global Livestreaming Video and Camera Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Livestreaming Video and Camera Market, By Camera:

• DSLR
• Mirrorless
• Camcorder
• PTZ Camera
• Action Camera
• Webcams

Livestreaming Video and Camera Market, By Resolution:

• 2K
• 4K
• 8K

Livestreaming Video and Camera Market, By Application:

• Social Media Live Streaming
• Business Live Streaming
• Classroom Live Streaming
• Events Live Streaming
• Live Streaming E-Commerce

Livestreaming Video and Camera Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Livestreaming Video and Camera Market.

Available Customizations:

Global Livestreaming Video and Camera Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Livestreaming Video and Camera Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Camera (DSLR, Mirrorless, Camcorder, PTZ Camera, Action Camera, Webcams)
  • 5.2.2. By Resolution (2K, 4K, 8K)
  • 5.2.3. By Application (Social Media Live Streaming, Business Live Streaming, Classroom Live Streaming, Events Live Streaming, Live Streaming E-Commerce)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Livestreaming Video and Camera Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Camera
  • 6.2.2. By Resolution
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Livestreaming Video and Camera Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Camera
      • 6.3.1.2.2. By Resolution
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Livestreaming Video and Camera Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Camera
      • 6.3.2.2.2. By Resolution
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Livestreaming Video and Camera Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Camera
      • 6.3.3.2.2. By Resolution
      • 6.3.3.2.3. By Application

7. Europe Livestreaming Video and Camera Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Camera
  • 7.2.2. By Resolution
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Livestreaming Video and Camera Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Camera
      • 7.3.1.2.2. By Resolution
      • 7.3.1.2.3. By Application
  • 7.3.2. France Livestreaming Video and Camera Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Camera
      • 7.3.2.2.2. By Resolution
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Livestreaming Video and Camera Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Camera
      • 7.3.3.2.2. By Resolution
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Livestreaming Video and Camera Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Camera
      • 7.3.4.2.2. By Resolution
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Livestreaming Video and Camera Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Camera
      • 7.3.5.2.2. By Resolution
      • 7.3.5.2.3. By Application

8. Asia Pacific Livestreaming Video and Camera Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Camera
  • 8.2.2. By Resolution
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Livestreaming Video and Camera Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Camera
      • 8.3.1.2.2. By Resolution
      • 8.3.1.2.3. By Application
  • 8.3.2. India Livestreaming Video and Camera Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Camera
      • 8.3.2.2.2. By Resolution
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Livestreaming Video and Camera Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Camera
      • 8.3.3.2.2. By Resolution
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Livestreaming Video and Camera Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Camera
      • 8.3.4.2.2. By Resolution
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Livestreaming Video and Camera Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Camera
      • 8.3.5.2.2. By Resolution
      • 8.3.5.2.3. By Application

9. Middle East & Africa Livestreaming Video and Camera Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Camera
  • 9.2.2. By Resolution
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Livestreaming Video and Camera Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Camera
      • 9.3.1.2.2. By Resolution
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Livestreaming Video and Camera Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Camera
      • 9.3.2.2.2. By Resolution
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Livestreaming Video and Camera Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Camera
      • 9.3.3.2.2. By Resolution
      • 9.3.3.2.3. By Application

10. South America Livestreaming Video and Camera Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Camera
  • 10.2.2. By Resolution
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Livestreaming Video and Camera Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Camera
      • 10.3.1.2.2. By Resolution
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Livestreaming Video and Camera Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Camera
      • 10.3.2.2.2. By Resolution
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Livestreaming Video and Camera Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Camera
      • 10.3.3.2.2. By Resolution
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Livestreaming Video and Camera Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Panasonic Holdings Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. ARRI AG
• 15.3. Sony Corporation
• 15.4. Blackmagic Design Pty. Ltd.
• 15.5. RED Digital Cinema LLC
• 15.6. Z CAM
• 15.7. Logitech Inc.
• 15.8. Canon Inc
• 15.9. GoPro Inc
• 15.10. Nikon Corporation

16. Strategic Recommendations

17. About Us & Disclaimer