미드 시장 예측(-2030년) : 유형별, 패키지별, 카테고리별, 유통 채널별, 용도별, 지역별 세계 분석

According to Stratistics MRC, the Global Mead Market is accounted for $433.2 million in 2023 and is expected to reach $865.9 million by 2030 growing at a CAGR of 10.4% during the forecast period. Mead is an alcoholic beverage created by fermenting honey with water, sometimes with various fruits, spices, grains, or hops. The alcoholic content ranges from about 8% to more than 20%. The defining characteristic of mead is that most of the fermentable sugars in beverages are derived from honey. The mead also has an excellent healing property and is used in various physical treatments. The product could be used to safeguard several chronic diseases, such as heart disease, allergies, cancer, and gastrointestinal disorders, owing to its probiotic effect.

Market Dynamics:

Driver:

Movement for craft beverages

The market for mead has grown and become increasingly popular because of the craft beverage movement. Craft meaderies that manufacture mead in small quantities using conventional brewing methods have emerged as a result of this movement's strong emphasis on quality and artisanal manufacturing. Craft meaderies have embraced creativity and exploration, using various honey kinds, fruits, spices, and botanicals to produce mead flavours that are unique and cutting-edge. In order to support regional agriculture and advance sustainability, they frequently work with nearby beekeepers. They also place a high priority on local and sustainable procurement. Craft meaderies have broadened their clientele and sparked more interest in mead as a distinctive and enticing craft beverage by engaging the community, educating consumers, and hosting tasting events.

Restraint:

Niche nature of the product

The fact that the product is niche is a big constraint. Mead's potential client base is limited because it is not as well-known or popular as other alcoholic beverages. Because of their lack of popular acceptance, marketers may find it challenging to grow their customer base. Furthermore, the equipment and knowledge needed for mead production are specialised, which can be expensive and present entrance barriers for new producers. For mead producers, scaling up production while preserving product quality and consistency can be difficult. Additionally, regional variations in the laws governing the manufacture and sale of alcohol might make it difficult for meaderies to operate in various markets because of compliance challenges.

Opportunity:

Rising interest in craft beverages

Interest in craft beverages has increased significantly over the past few years, thanks to a number of causes. First off, customers are looking for more genuine and one-of-a-kind experiences, and craft beverages deliver on that promise. By putting a focus on artisanal techniques, high-quality ingredients, or small-scale production, they offer a change from mass-produced, generic drinks. Craft beverages often adhere to these values, and there has also been an increase in consumer appreciation for locally produced and environmentally friendly goods. The popularity of social media and online groups has also been a major factor because they enable enthusiasts to interact with others who share their interests, learn about new products, and share their passion. Overall, the popularity of craft beverages can be related to consumers' demand for quality workmanship, authenticity, sustainability, and involvement in their surroundings.

Threat:

Limited consumer awareness

The low level of mead consumer awareness and comprehension is a serious threat. Due to ignorance or preconceived notions, many people hesitate to try this traditional beverage that is created from fermented honey. The mead market faces competition from other alcoholic beverages like beer, wine, and spirits as well. It is challenging for Mead to compete with these well-established industries for shelf space and market share due to their strong distribution networks and dedicated customer bases.

COVID-19 Impact

Since various on-site businesses, including pubs, restaurants, and tasting rooms, were forced to close due to lockdowns and regulations, the outbreak initially caused challenges for the industry. Meaderies that heavily relied on these channels for distribution subsequently witnessed a major decline in sales. However, the pandemic also had some advantageous effects on the mead industry. Due to consumers spending more time at home, there was a noticeable rise in consumer interest in finding uncommon and craft beverages. Many consumers used internet shops and direct-to-consumer sales to purchase mead, which led to a growth in e-commerce options and home delivery options. Marketers who had a strong online presence at the time were able to adjust and reach a wider audience.

The bars segment is expected to be the largest during the forecast period

The bars segment is estimated to hold the largest share. One of the most popular places to drink mead is in bars. This is due to the fact that mead can be consumed either straight or in cocktails. There are many different mead cocktail recipes, so everyone can find something they like. With their mead drinks, bartenders can also express their creativity. Alcohol is generated when honey and water are fermented to make mead. Fruits, spices, herbs, or cereals can all be used as flavourings. Mead is making resurgence after formerly being a common beverage in many cultures around the world.

The herbs segment is expected to have the highest CAGR during the forecast period

The herbs segment is anticipated to have lucrative growth during the forecast period, due to rising customer demand for distinctive and tasty mead types, the herb area of the mead market has seen substantial expansion. In order to give mead a flavour profile that goes beyond the typical honey and fruit-based alternatives, herbs are utilized to impart a distinctive and often fragrant character. Lavender, rosemary, thyme, and mint, as well as more exotic options like lemongrass and sage, are just a few of the herbs that meaderies and other craft producers are experimenting with. These herbal infusions have a varied flavour profile that can range from floral and refreshing to earthy and herbal, appealing to an array of palates.

Region with largest share:

North America commanded the largest market share during the extrapolated period due to a growing population, escalating lifestyle changes, rising personal disposable money, increased interest in Italian cuisine, and rising protein-rich, clean-label food product consumption. Traditional mead, sometimes known as "honey wine," has recently seen a renaissance in the US, driven by the creative beverage movement. Consumers are drawn to the variety of flavours in mead, which range from sweet to dry and still to sparkling, and more meaderies are experimenting with cutting-edge ingredients and production techniques as a result. The market for mead in North America is distinguished by a fusion of history and innovation, making it an exciting new industry for both producers and consumers.

Region with highest CAGR:

Europe is expected to witness profitable growth over the projection period. Europe, historically the hub of mead production, continues to maintain a significant position in the world mead industry. Traditional meads are prized in the United Kingdom, and an increasing number of craft meaderies are experimenting with unique flavour combinations to appeal to contemporary preferences. Scandinavia, which includes nations like Sweden and Denmark, has a long history of drinking mead and has a strong preference for traditional meads. With a taste for sweet meads, Poland stands out as one of Europe's largest mead makers. Furthermore, European meaderies are leading the way in innovation, producing meads that use regional ingredients and cutting-edge methods to appeal to a wider consumer base. As a result, Europe continues to be a major centre for both traditional and modern mead production, highlighting the ongoing attractiveness of this historic beverage.

Key players in the market:

Some of the key players in the Mead Market include: Bunratty, Charm City Mead works, Nektarmeadery, Redstone Meadery, Schramm's Mead, PasiekaJaros, Moonlight Meadery, Meadery of the Rockies, Superstition Meadery, Sky River Mead, Dutch Gold Honey, Hidden Legend Winery, Earle Estates Meadery, Rabbit's Foot Meadery, Wild Blossom Meadery & Winery and Hill Zill Wines Pvt. Ltd.

Key Developments:

In May 2022, Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa. Moonshine Meadery brings 'Hopped Mead' and their brand-new, pure and superior quality honey 'Sidr Honey' to Goa.

In March 2022, Hill Zill Wines Pvt. Ltd., the manufacturer of Fruzzante, one-of-its-kind sparkling alcoholic beverage, has now launched its premium honey mead brand called Arka. Arka is made from honey extracted from beehives that is then fermented and presented as mead, a drink which has been mentioned in ancient scriptures dating back to 100 BC.

Types Covered:

• Blends
• Spices
• Herbs
• Fruits

Packagings Covered:

• Bottles
• Kegs
• Cans

Categories Covered:

• Conventional
• Organic

Distribution Channels Covered:

• Offline
• Online

Applications Covered:

• Supermarket
• Convenience Store
• Bars
• Hypermarket
• Online Sales
• Restaurants
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mead Market, By Type

• 5.1 Introduction
• 5.2 Blends
• 5.3 Spices
• 5.4 Herbs
• 5.5 Fruits

6 Global Mead Market, By Packaging

• 6.1 Introduction
• 6.2 Bottles
• 6.3 Kegs
• 6.4 Cans

7 Global Mead Market, By Category

• 7.1 Introduction
• 7.2 Conventional
• 7.3 Organic

8 Global Mead Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Offline
• 8.3 Online

8 Global Mead Market, By Application

• 8.1 Introduction
• 8.2 Supermarket
• 8.3 Convenience Store
• 8.4 Bars
• 8.5 Hypermarket
• 8.6 Online Sales
• 8.7 Restaurants
• 8.8 Other Applications

9 Global Mead Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Bunratty
• 11.2 Charm City Meadworks
• 11.3 Nektarmeadery
• 11.4 Redstone Meadery
• 11.5 Schramm's Mead
• 11.6 PasiekaJaros
• 11.7 Moonlight Meadery
• 11.8 Meadery of the Rockies
• 11.9 Superstition Meadery
• 11.10 Sky River Mead
• 11.11 Dutch Gold Honey
• 11.12 Hidden Legend Winery
• 11.13 Earle Estates Meadery
• 11.14 Rabbit's Foot Meadery
• 11.15 Wild Blossom Meadery & Winery