휴대용 발전소 시장 예측(-2030년) : 전원별, 용량별, 기술별, 판매채널별, 용도별, 지역별 세계 분석

According to Stratistics MRC, the Global Portable Power Station Market is accounted for $4.44 billion in 2023 and is expected to reach $6.64 billion by 2030 growing at a CAGR of 5.9% during the forecast period. A portable power station is a type of generator that operates on rechargeable batteries. It is designed to power tiny equipment like fans, laptops, cell phones, tablets, and mini-refrigerators. These are versatile and commonly used for camping, outdoor activities, emergency backup power, and providing electricity in off-grid locations. Moreover, these devices have gained popularity as a convenient and eco-friendly solution for powering electronic devices in a portable and efficient manner.

According to the U.S. Geological Survey (USGS), lithium is one of the most abundant resources in South America.

Market Dynamics:

Driver:

Increasing popularity of outdoor activities

As more individuals engage in camping, hiking, and outdoor activities, the demand for reliable and portable power solutions has surged. Portable power stations play a crucial role in providing on-the-go charging for electronic devices, such as smart phones and cameras, and powering essential appliances in remote locations. The market responds to the increasing preference for off-grid experiences by offering consumers convenient and sustainable energy sources, thereby meeting the growing needs of outdoor enthusiasts who seek power solutions that align with their adventurous lifestyles.

Restraint:

Limited energy storage capacity

Despite technological advancements, many portable power stations still encounter constraints in storing substantial amounts of energy, restricting their ability to sustain prolonged or high-demand usage. This limitation affects their appeal for users seeking extended off-grid power solutions, especially during emergencies or outdoor activities. Balancing compact designs with increased energy storage remains a challenge, impacting the overall versatility of these stations.

Opportunity:

Integration of portable power stations with renewable sources

Renewable sources, such as solar and wind, provide clean and sustainable energy. By integrating portable power stations with these sources, the overall environmental impact is reduced, aligning with global efforts to transition towards cleaner energy alternatives. Renewable integration expands the versatility of portable power stations, allowing them to recharge through solar panels during the day or harvest wind energy. This extended usage capability makes them more attractive to consumers seeking continuous and sustainable power solutions. Moreover, it provides a unique selling proposition, allowing manufacturers to differentiate their products in a competitive market.

Threat:

Fluctuating raw material prices

The market's reliance on key components, notably lithium-ion batteries, renders it vulnerable to price volatility in commodity markets. Sudden increases in raw material costs can elevate production expenses, potentially leading to higher product prices for consumers. This, in turn, may hinder market accessibility and competitiveness. Manufacturers face the challenge of maintaining profit margins amid unpredictable material costs, impacting the industry's overall stability.

Covid-19 Impact

The COVID-19 pandemic is causing disruptions in the supply chain, manufacturing, and consumer demand. Lockdowns, travel restrictions, and economic uncertainties led to a temporary decline in sales and production. Start-ups and smaller companies found it challenging to secure funding, which slowed innovation and project development. However, the market demonstrated resilience as it adapted to evolving consumer needs, with increased emphasis on sustainable energy solutions. The post-pandemic recovery witnessed a renewed focus on innovation and product development within the portable power industry.

The lithium-ion segment is expected to be the largest during the forecast period

The lithium-ion segment is estimated to hold the largest share due to its superior energy density, lightweight design, and longer lifespan. Widely preferred for portable electronic devices and power stations, Li-ion technology ensures efficient energy storage and discharge. The segment's popularity stems from its ability to provide reliable and rechargeable power solutions, catering to diverse applications such as outdoor activities, emergencies, and off-grid scenarios. Continuous advancements in lithium-ion battery technology contribute to enhanced performance, safety features, and overall market growth

The Construction and Job Sites segment is expected to have the highest CAGR during the forecast period

The Construction and Job Sites segment is anticipated to have lucrative growth during the forecast period, due to the rising demand for mobile power solutions for auxiliary devices and electric vehicles (EVs). Portable power stations designed for Construction and Job Sites applications provide a versatile source of energy, facilitating EV charging, camping, and emergency situations. Moreover, this segment is characterised by innovative designs, integration with smart technologies, and compatibility with various vehicle types, contributing to its pivotal role in shaping the future of portable power solutions within the Construction and Job Sites industry.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period due to rapid industrialization, increased outdoor recreational activities, and a growing awareness of sustainable energy contribute to the market's expansion. Key players are capitalising on this trend by introducing innovative and cost-effective portable power stations tailored to the diverse needs of the Asia-Pacific consumer base. Government initiatives promoting clean energy further boost market prospects, making the region a focal point for market players aiming to establish a significant presence and meet the evolving energy needs of the dynamic Asia-Pacific market.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period, owing to increasing demand for reliable and portable energy solutions. Factors such as a rising emphasis on outdoor activities, emergency preparedness, and the growing adoption of clean energy sources contribute to the market's expansion. Furthermore, the market is characterised by a competitive landscape, with companies striving to capture a substantial market share by offering efficient and sustainable portable power solutions for a wide range of applications.

Key players in the market

Some of the key players in the Portable Power Station Market include Goal Zero, Lion Energy, Jackery, EcoFlow, LIPOWER, Anker Innovations, iForway, ChargeTech, Duracell Inc., MIDLAND RADIO, Drow Enterprise, Milwaukee Tool, Suaoki, ALLPOWERS Inc, Scott Electric Corporation, Bluetti, Oukitel, Aimtom, Rockpals and PowerOak.

Key Developments:

In December 2022, Lion Energy entered into an agreement with ABF. Under this agreement, ABF will supply Lion Energy with high-capacity prismatic cells with 50 and 300 Ah outputs, which will be used in a variety of Lion Energy solutions, including portable solar generators and power stations.

In August 2022, Goal Zero partnered with Yeti Cycles, a leading manufacturer of high-performance mountain bikes. Goal Zero has integrated its portable solar panels and portable power banks into Yeti Cycles' bikes and accessories to provide a stable source of power for off-grid riding as part of this partnership.

Power Sources Covered:

• Direct Power
• Hybrid Power

Capacities Covered:

• 0-100 Wh
• 100-200 Wh
• 200-400 Wh
• 400-1,000 Wh
• 1,000-1,500 Wh
• 1,500 Wh and Above

Technologies Covered:

• Sealed Lead-Acid
• Lithium-Ion

Sales Channels Covered:

• Direct Sales
• Online Sales

Applications Covered:

• Emergency Power
• Construction and Job Sites
• Off-grid Power

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Portable Power Station Market, By Power Source

• 5.1 Introduction
• 5.2 Direct Power
• 5.3 Hybrid Power

6 Global Portable Power Station Market, By Capacity

• 6.1 Introduction
• 6.2 0-100 Wh
• 6.3 100-200 Wh
• 6.4 200-400 Wh
• 6.5 400-1,000 Wh
• 6.6 1,000-1,500 Wh
• 6.7 1,500 Wh and Above

7 Global Portable Power Station Market, By Technology

• 7.1 Introduction
• 7.2 Sealed Lead-Acid
• 7.3 Lithium-Ion

8 Global Portable Power Station Market, By Sales Channel

• 8.1 Introduction
• 8.2 Direct Sales
• 8.3 Online Sales

9 Global Portable Power Station Market, By Application

• 9.1 Introduction
• 9.2 Emergency Power
  • 9.2.1 Commercial
  • 9.2.2 Residential
• 9.3 Construction and Job Sites
• 9.4 Off-grid Power

10 Global Portable Power Station Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Goal Zero
• 12.2 Lion Energy
• 12.3 Jackery
• 12.4 EcoFlow
• 12.5 LIPOWER
• 12.6 Anker Innovations
• 12.7 iForway
• 12.8 ChargeTech
• 12.9 Duracell Inc.
• 12.10 MIDLAND RADIO
• 12.11 Drow Enterprise
• 12.12 Milwaukee Tool
• 12.13 Suaoki
• 12.14 ALLPOWERS Inc
• 12.15 Scott Electric Corporation
• 12.16 Bluetti
• 12.17 Oukitel
• 12.18 Aimtom
• 12.19 Rockpals
• 12.20 PowerOak