에너지 드링크 시장 예측(-2030년) : 제품, 유형, 포장 유형, 맛, 유통 채널, 지역별 세계 분석

According to Stratistics MRC, the Global Energy Drinks Market is accounted for $61.29 billion in 2023 and is expected to reach $120.97 billion by 2030 growing at a CAGR of 10.2% during the forecast period. Energy drinks are beverages formulated to provide a quick boost of energy and alertness. Typically containing caffeine, vitamins, amino acids, and other stimulants, they aim to increase physical endurance and mental alertness. Marketed to combat fatigue and enhance performance, they often come in various flavors and formulations, appealing to consumers seeking a convenient and immediate energy boost for both physical and mental activities.

Market Dynamics:

Driver:

Increasing health and wellness consciousness

The growing focus on health and wellness is driving demand for energy drinks with functional benefits. Consumers are seeking products that not only provide an energy boost but also offer additional health advantages, such as improved mental focus, enhanced physical performance, and immune system support. This trend is pushing manufacturers to develop energy drinks with natural ingredients, vitamins, and minerals that cater to health-conscious consumers. As a result, the market is witnessing an increase in the popularity of healthier energy drink options, contributing to overall market growth.

Restraint:

Health concerns and regulatory scrutiny

The high caffeine and sugar content in many energy drinks has been linked to potential health risks such as increased heart rate, blood pressure, and sleep disruptions. Regulatory bodies are closely monitoring the energy drink industry, with some countries imposing age restrictions or requiring additional labeling. These factors can limit the market's growth potential and influence consumer perceptions of energy drinks, leading to a more cautious approach from both manufacturers and consumers.

Opportunity:

Focus on health and functional benefits

Manufacturers are focusing on developing products with natural ingredients, reduced sugar content, and added functional benefits such as improved cognitive performance, enhanced hydration, and stress relief. Innovation in the market is driven by the incorporation of ingredients like adaptogens, nootropics, and plant-based energy sources. By capitalizing on this trend and offering energy drinks that align with consumer preferences for health and functionality, companies can tap into new growth opportunities and expand their customer base.

Threat:

Negative public perception

Concerns about the potential health risks associated with excessive consumption, particularly among young consumers, have led to negative media attention and public scrutiny. High-profile cases of adverse health effects linked to energy drink consumption have further fueled this perception. The market faces the challenge of overcoming these negative associations and educating consumers about responsible consumption and the benefits of healthier energy drink options. Failure to address this threat effectively could impact brand reputation and limit market growth.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the energy drinks market. While the closure of convenience stores and reduced impulse purchases initially affected sales, the market adapted by shifting focus to e-commerce and at-home consumption. The pandemic also highlighted the importance of health and wellness, leading to increased demand for healthier energy drink options. However, economic uncertainties and reduced social gatherings may have temporarily impacted certain segments of the market.

The traditional energy drinks segment is expected to be the largest during the forecast period

The traditional energy drinks segment, which includes products with high caffeine and sugar content, is expected to hold the largest share of the market during the forecast period. Despite the growing focus on health and wellness, traditional energy drinks remain popular among a significant portion of consumers who seek a quick and potent energy boost. The well-established brands, extensive distribution networks, and strong marketing strategies of major players in this segment contribute to its dominant position in the market.

The organic segment is expected to have the highest CAGR during the forecast period

The organic energy drinks segment is projected to witness the highest growth rate during the forecast period. Consumers are increasingly seeking natural and organic alternatives to conventional energy drinks, driven by health consciousness and clean-label trends. Organic energy drinks, made with certified organic ingredients and often featuring reduced sugar content and natural energy sources, are gaining popularity among health-minded consumers. Additionally, the segment's rapid growth can be attributed to the rising demand for cleaner and more sustainable energy drink options.

Region with largest share:

North America, particularly the United States, is expected to hold the largest share of the energy drinks market. The region has a well-established consumer base for energy drinks, with a strong presence of major brands and extensive distribution networks. The fast-paced lifestyle, long working hours, and a culture of productivity fuel the demand for energy-boosting beverages in North America. Additionally, the region's openness to product innovation and the presence of health-conscious consumers contribute to its dominant position in the market.

Region with highest CAGR:

The Asia Pacific region is expected to experience the highest CAGR in the energy drinks market during the forecast period. The region's rapid urbanization, rising disposable incomes, and changing lifestyles are driving the demand for convenient and functional beverages. Countries like China, Japan, and South Korea are witnessing a significant increase in energy drink consumption, particularly among the younger population. Moreover, the expanding middle class, growing health awareness, and the influence of Western culture are also contributing to the market's growth in the Asia Pacific region.

Key players in the market

Some of the key players in Energy Drinks Market include Aje Group, Amway, AriZona Beverages USA, Carabao Group, Carlsberg, Congo Brands, Hell Energy, Kabisa B.V., Living Essentials, LLC, Lucozade, Monster Beverage Corporation, Nestle S.A., Osotspa, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, Taisho Pharmaceutical Holdings Co., Ltd., The Coca-Cola Company and Xyience Energy.

Key Developments:

In January 2024, Amway announced plans to invest $127.6 million to expand its manufacturing and R&D facilities in Michigan. The company is also focusing on digital tools, training over 600 employees in analytics. Amway aims to triple this number in the next 18 months to drive data-based decisions across all level.

In October 2023, AriZona Ice Pops stated it would be launching their top-selling juice flavors in 2024: Mucho Mango, Watermelon, and Fruit Punch. Each pack will be MSRP $4.99 and available in grocery stores across the country. Just like its beverages, AriZona Ice Pops are made with all natural ingredients-no fake colors, no fake flavors, and no fake sweeteners.

Products Covered:

• Sugar-free or Low-calories Energy Drinks
• Non-carbonated Drinks
• Functional Beverages
• Non-Alcoholic Beverage
• Energy Shots
• Ready-To-Drink (RTD)
• Powder
• Mixer
• Traditional Energy Drinks
• Other Products

Types Covered:

• Conventional
• Organic

Packaging Types Covered:

• Metal Can
• Plastic Bottles
• Glass Bottles
• Other Packaging Types

Flavors Covered:

• Unflavored
• Flavored

Distribution Channels Covered:

• Off-trade
• On-trade
• Other Distribution Channels

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Energy Drinks Market, By Product

• 5.1 Introduction
• 5.2 Sugar-free or Low-calories Energy Drinks
• 5.3 Non-carbonated Drinks
• 5.4 Functional Beverages
• 5.5 Non-Alcoholic Beverage
• 5.6 Energy Shots
• 5.7 Ready-To-Drink (RTD)
• 5.8 Powder
• 5.9 Mixer
• 5.10 Traditional Energy Drinks
• 5.11 Other Products

6 Global Energy Drinks Market, By Type

• 6.1 Introduction
• 6.2 Conventional
• 6.3 Organic

7 Global Energy Drinks Market, By Packaging Type

• 7.1 Introduction
• 7.2 Metal Can
• 7.3 Plastic Bottles
• 7.4 Glass Bottles
• 7.5 Other Packaging Types

8 Global Energy Drinks Market, By Flavor

• 8.1 Introduction
• 8.2 Unflavored
• 8.3 Flavored
  • 8.3.1 Pomegranate
  • 8.3.2 Mocha
  • 8.3.3 Mint
  • 8.3.4 Cola
  • 8.3.5 Citrus
  • 8.3.6 Chocolate
  • 8.3.7 Berries
  • 8.3.8 Apple
• 8.4 Other Flavors

9 Global Energy Drinks Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Off-trade
  • 9.2.1 Online Retail
  • 9.2.2 Supermarket/Hypermarket
  • 9.2.3 Convenience Stores
  • 9.2.4 Independent Small Groceries
  • 9.2.5 Specialty Stores
  • 9.2.6 Other Off-trades
• 9.3 On-trade
• 9.4 Other Distribution Channels

10 Global Energy Drinks Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Aje Group
• 12.2 Amway
• 12.3 AriZona Beverages USA
• 12.4 Carabao Group
• 12.5 Carlsberg
• 12.6 Congo Brands
• 12.7 Hell Energy
• 12.8 Kabisa B.V.
• 12.9 Living Essentials, LLC
• 12.10 Lucozade
• 12.11 Monster Beverage Corporation
• 12.12 Nestle S.A.
• 12.13 Osotspa
• 12.14 PepsiCo, Inc.
• 12.15 Red Bull GmbH
• 12.16 Suntory Holdings Limited
• 12.17 Taisho Pharmaceutical Holdings Co., Ltd.
• 12.18 The Coca-Cola Company
• 12.19 Xyience Energy