자동차용 운영체제 시장 예측(-2030년) : 유형별, 차종별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Automotive Operating System Market is accounted for $14.1 billion in 2023 and is expected to reach $29.6 billion by 2030 growing at a CAGR of 11.2% during the forecast period. An Automotive Operating System (OS) is a specialized software platform designed to manage and control the various electronic systems within a vehicle. It coordinates functions like engine management, infotainment, safety features, and connectivity, ensuring seamless interaction between hardware components. These OS is tailored for automotive environments, prioritizing reliability, real-time responsiveness, and security.

According to a white paper study (Accenture's 2019 Global Survey), data breaches have increased by 67% in past five years, with the US being the most targeted country for cyberattacks.

Market Dynamics:

Driver:

Rising demand for advanced infotainment systems

The market is witnessing a surge in demand driven by the growing popularity of advanced infotainment systems. Consumers are increasingly seeking seamless integration of entertainment, connectivity, and navigation features in their vehicles. This trend is propelled by advancements in technology, including AI-driven interfaces, voice recognition, and enhanced connectivity options. As automakers compete to offer the most innovative infotainment solutions, the market is poised for significant growth.

Restraint:

Security and reliability concerns

With the increasing complexity of interconnected systems in modern vehicles, the risk of cyberattacks and system failures grows significantly. Ensuring robust security measures to protect against hacking and data breaches is paramount. Additionally, guaranteeing the reliability of these operating systems is crucial for safe and uninterrupted vehicle operation, emphasizing the need for stringent testing, updates, and maintenance protocols across the automotive industry. Thus, the market faces critical challenges regarding security and reliability.

Opportunity:

Growing adoption of connected car services

The market is witnessing a surge in adoption of connected car services, driven by advancements in technology and consumer demand for seamless connectivity. Features like real-time navigation, remote diagnostics, and over-the-air updates are becoming standard offerings, enhancing driving experiences and vehicle management. This trend is reshaping the automotive industry, with major players investing heavily in software development to create robust, secure, and user-friendly platforms for connected vehicles.

Threat:

Data privacy issues

Data privacy concerns loom large in the market. With vehicles becoming increasingly connected, the collection and sharing of sensitive data raise significant privacy issues. Concerns revolve around the potential misuse of personal information, including location data, driving patterns, and in-car conversations. Robust data encryption, user consent mechanisms, and transparent data handling policies are imperative to address these challenges and build consumer trust.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the Automotive Operating System Market, causing disruptions in production, supply chains, and consumer demand. Lockdowns and restrictions led to reduced vehicle sales, affecting the adoption of advanced operating systems. However, the crisis also accelerated the shift towards digitalization and connected technologies in automobiles, driving the demand for more sophisticated operating systems post-pandemic.

The android segment is expected to be the largest during the forecast period

The android segment is expected to be the largest during the forecast period. Android has made significant strides in the automotive operating system market, leveraging its expertise in mobile technology to enhance in-car experiences. Its adaptability, user-friendly interface, and extensive app ecosystem have positioned android as a leading choice for automotive manufacturers. With features like seamless connectivity, navigation, and entertainment options, android-based systems offer a comprehensive solution for modern vehicles, catering to both driver needs and passenger convenience.

The automobile segment is expected to have the highest CAGR during the forecast period

The automobile segment is expected to have the highest CAGR during the forecast period driving innovation and demand for advanced software solutions. With the increasing integration of smart technologies like AI, IoT, and connectivity features in vehicles, the need for robust operating systems tailored to automotive requirements has surged. These OS platforms not only enhance vehicle performance but also enable seamless user experiences, paving the way for the next generation of connected and autonomous vehicles.

Region with largest share:

North America is projected to hold the largest market share during the forecast period due to the increasing adoption of connected vehicles and advanced driver assistance systems (ADAS). With a focus on enhancing user experience and vehicle performance, automakers are integrating sophisticated operating systems. These systems offer features like real-time data analytics, navigation, entertainment, and connectivity, driving the demand in the region. Additionally, collaborations between automotive manufacturers and tech companies are further fueling market expansion.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. The region's expanding automotive industry and increasing investments in technology infrastructure are further fueling this growth. Key players are focusing on developing OS platforms tailored to regional preferences, such as user-friendly interfaces and localized services. These developments are expected to continue shaping the market landscape, creating opportunities for innovation and market expansion.

Key players in the market

Some of the key players in Automotive Operating System market include Tesla Inc., Automotive Grade Linux, Alphabet Inc., BlackBerry Limited, Continental AG, Microsoft Corporation, NVIDIA Corporation, Apple Inc., MontaVista Software, LLC, Toyota Motor Corporation, Volkswagen AG, Siemens AG, Wind River Systems, Inc. , Green Hills Software , Ford Motor Company and General Motors Group.

Key Developments:

In January 2024, Blackberry limited unveiled QNX sound, a groundbreaking development platform designed to separate audio and acoustics software from vehicle hardware. This separation provides audio designers and engineers with unparalleled creative freedom, enabling them to create innovative in-vehicle sound experiences.

In January 2023, NVIDIA Corporation entered into a partnership with Hon Hai Technology Group (Foxconn), a leader in technology manufacturing. The partnership combines the strengths of both companies and enables them to develop an automated and autonomous vehicle platform that offers intelligent driving solutions.

Types Covered:

• Windows
• Android
• QNX
• Linux
• Other Types

Vehicle Types Covered:

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Applications Covered:

• Connected Services
• Body Control & Comfort System
• Powertrain Control
• Infotainment System
• ADAS & Safety System
• Other Applications

End Users Covered:

• Automotive
• Automobile
• Transportation and Logistics
• Government
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Automotive Operating System Market, By Type

• 5.1 Introduction
• 5.2 Windows
• 5.3 Android
• 5.4 QNX
• 5.5 Linux
• 5.6 Other Types

6 Global Automotive Operating System Market, By Vehicle Type

• 6.1 Introduction
• 6.2 Passenger Cars
• 6.3 Light Commercial Vehicles
• 6.4 Heavy Commercial Vehicles

7 Global Automotive Operating System Market, By Application

• 7.1 Introduction
• 7.2 Connected Services
• 7.3 Body Control & Comfort System
• 7.4 Powertrain Control
• 7.5 Infotainment System
• 7.6 ADAS & Safety System
• 7.7 Other Applications

8 Global Automotive Operating System Market, By End User

• 8.1 Introduction
• 8.2 Automotive
• 8.3 Automobile
• 8.4 Transportation and Logistics
• 8.5 Government
• 8.6 Other End Users

9 Global Automotive Operating System Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Tesla Inc.
• 11.2 Automotive Grade Linux
• 11.3 Alphabet Inc.
• 11.4 BlackBerry Limited
• 11.5 Continental AG
• 11.6 NVIDIA Corporation
• 11.7 Microsoft Corporation
• 11.8 Apple Inc.
• 11.9 MontaVista Software, LLC
• 11.10 Toyota Motor Corporation
• 11.11 Volkswagen AG
• 11.12 Siemens AG
• 11.13 Wind River Systems, Inc.
• 11.14 Green Hills Software
• 11.15 Ford Motor Company
• 11.16 General Motors Group