자동차 스마트 디스플레이 시장 전망(-2030년) : 제품 유형별, 차종별, 기술별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Automotive Smart Display Market is accounted for $10.8 billion in 2024 and is expected to reach $20.0 billion by 2030 growing at a CAGR of 10.8% during the forecast period. In automotive smart display is a sophisticated interface integrated into modern vehicles, offering a range of functionalities to enhance the driving experience. Typically, these displays feature touchscreen technology, allowing users to interact with various vehicle systems and applications. They provide essential information such as navigation, vehicle diagnostics, multimedia control, and connectivity options like Bluetooth and Wi-Fi. Some advanced models incorporate augmented reality features for heads-up displays, projecting vital information onto the windshield for improved visibility.

Market Dynamics:

Driver:

Demand for improved consumer experience in vehicles

Consumers increasingly seek advanced infotainment, seamless connectivity, and intuitive interfaces, driving automakers to integrate high-tech smart displays. These displays offer real-time information, entertainment, and improved vehicle control, aligning with consumer expectations for convenience and safety. As a result, manufacturers invest in innovative display technologies, such as high-resolution touchscreens and augmented reality heads-up displays, to differentiate their offerings and attract tech-savvy buyers driving the market growth.

Restraint:

Concerns regarding driver distraction

Automotive Smart Displays integrate more features like navigation, entertainment, and connectivity, there's increased risk of diverting the driver's attention from the road. Regulatory bodies and safety advocates emphasize the potential dangers, leading to stricter guidelines and possible restrictions on display functionalities. Automakers face pressure to design displays that minimize distraction, potentially limiting the inclusion of advanced features.

Opportunity:

Integration of smartphone connectivity in cars

Features like Apple CarPlay and Android Auto allow drivers to seamlessly mirror their smartphone interfaces on the car's smart display, enhancing usability and convenience. This integration drives demand for sophisticated smart displays capable of supporting these functionalities, encouraging automakers to adopt and improve such technologies. As consumers increasingly expect seamless connectivity and familiar interfaces in their vehicles the automotive smart display market experiences growth.

Threat:

Cybersecurity threats

High-profile security breaches can erode consumer trust and deter adoption of advanced smart display technologies. Automakers face increasing pressure to invest in robust cybersecurity measures, raising development costs and potentially slowing innovation. Additionally, regulatory bodies may impose stricter security standards, further complicating compliance and development processes hamper the market growth.

Covid-19 Impact

Supply chain disruptions led to shortages in critical components like semiconductors, delaying production and increasing costs. Reduced consumer spending and economic uncertainty decreased vehicle sales, directly affecting demand for automotive smart displays. However, the pandemic also accelerated the adoption of advanced technologies as consumers sought more connected and efficient vehicles. This shift encouraged automakers to prioritize innovative features in new models.

The center stack display segment is expected to be the largest during the forecast period

The center stack display is expected to be the largest during the forecast period as these displays serve as the primary interface for controlling infotainment, climate settings, navigation, and connectivity features. Their user-friendly design and accessibility enhance the driving experience, boosting consumer demand for vehicles equipped with advanced center stack displays. Automakers are increasingly incorporating larger, high-resolution touchscreens with intuitive interfaces to attract consumers. This trend drives innovation and competition in the market.

The LCD (liquid crystal display) segment is expected to have the highest CAGR during the forecast period

The LCD (liquid crystal display) segment is expected to have the highest CAGR during the forecast period owing to its widespread adoption is driven by advantages such as good visibility under various lighting conditions, relatively low power consumption, and durability. LCDs are commonly used in instrument clusters, center stack displays, and infotainment systems, offering clear and vibrant visuals that enhance user experience. Thus the affordability and maturity of LCD technology allow automakers to incorporate advanced display features without significantly raising production costs, fostering widespread use and continuous growth in the automotive smart display market.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to high consumer demand for advanced in-car technology, including infotainment systems, navigation, and connectivity features, fuels market expansion. The region's strong automotive industry presence, with leading manufacturers like General Motors, Ford, and Tesla, plays a crucial role in integrating sophisticated display systems in vehicles. Thus the focus on driver safety and regulatory requirements also boosts the adoption of smart displays that offer features like real-time traffic updates, emergency assistance, and advanced driver-assistance systems (ADAS).

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period due to rapid urbanization, rising disposable incomes, and increasing demand for connected vehicles are key drivers propelling market expansion in the region. Additionally, the growing adoption of electric vehicles (EVs) and autonomous driving technologies in Asia Pacific further accelerates the demand for smart displays, as these vehicles require sophisticated interfaces for navigation, entertainment, and vehicle control drive the growth of the market in this region.

Key players in the market

Some of the key players in Automotive Smart Display market include Alpine Electronics, Alps Alpine Co., Ltd., Continental AG, Delphi Automotive PLC, Denso Corporation, Hyundai Mobis, Japan Display Inc., Kyocera International Inc, LG Display Co. Ltd., Magna International Inc., Nippon Seiki Co. Ltd., Panasonic, Pioneer Corporation, Robert Bosch GmbH, SAMSUNG, Visteon Corporation. And YAZAKI Corporation

Key Developments:

In March 2024, Continental has announced its most recent Original Equipment approval of the RDT-Master off-the-road (OTR) tire. It is approved for use on Caterpillar's Off-Highway Truck machine models globally and indicated in the price lists.

Product Types Covered:

• Center Stack Display
• Digital Instrument Cluster
• Head-Up Display (HUD)
• Infotainment Display
• Instrument Cluster Display
• Mirror Display
• Rear Seat Entertainment Display
• Roof Mounted Display
• Side and Rear Vision Displays
• Other Product Types

Vehicle Types Covered:

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Technologies Covered:

• LCD (Liquid Crystal Display)
• OLED (Organic Light-Emitting Diode)
• Micro LED
• Projection Display
• Other Technologies

Applications Covered:

• Navigation
• Climate Control Adjustments
• Phone Connectivity
• Vehicle Settings
• Reversing Camera Display
• Blind Spot Detection
• Night Vision Assistance
• Parking Assistance Systems
• Tire Pressure Monitoring
• Other Applications

End Users Covered:

• Original Equipment Manufacturers (OEMs)
• Aftermarket
• Commercial Fleets
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Technology Analysis
• 3.8 Application Analysis
• 3.9 End User Analysis
• 3.10 Emerging Markets
• 3.11 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Automotive Smart Display Market, By Product Type

• 5.1 Introduction
• 5.2 Center Stack Display
• 5.3 Digital Instrument Cluster
• 5.4 Head-Up Display (HUD)
• 5.5 Infotainment Display
• 5.6 Instrument Cluster Display
• 5.7 Mirror Display
• 5.8 Rear Seat Entertainment Display
• 5.9 Roof Mounted Display
• 5.10 Side and Rear Vision Displays
• 5.11 Other Product Types

6 Global Automotive Smart Display Market, By Vehicle Type

• 6.1 Introduction
• 6.2 Passenger Cars
• 6.3 Light Commercial Vehicles
• 6.4 Heavy Commercial Vehicles

7 Global Automotive Smart Display Market, By Technology

• 7.1 Introduction
• 7.2 LCD (Liquid Crystal Display)
• 7.3 OLED (Organic Light-Emitting Diode)
• 7.4 Micro LED
• 7.5 Projection Display
• 7.6 Other Technologies

8 Global Automotive Smart Display Market, By Application

• 8.1 Introduction
• 8.2 Navigation
• 8.3 Climate Control Adjustments
• 8.4 Phone Connectivity
• 8.5 Vehicle Settings
• 8.6 Reversing Camera Display
• 8.7 Blind Spot Detection
• 8.8 Night Vision Assistance
• 8.9 Parking Assistance Systems
• 8.10 Tire Pressure Monitoring
• 8.11 Other Applications

9 Global Automotive Smart Display Market, By End User

• 9.1 Introduction
• 9.2 Original Equipment Manufacturers (OEMs)
• 9.3 Aftermarket
• 9.4 Commercial Fleets
• 9.5 Other End Users

10 Global Automotive Smart Display Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Alpine Electronics
• 12.2 Alps Alpine Co., Ltd.
• 12.3 Continental AG
• 12.4 Delphi Automotive PLC
• 12.5 Denso Corporation
• 12.6 Hyundai Mobis
• 12.7 Japan Display Inc.
• 12.8 Kyocera International Inc
• 12.9 LG Display Co. Ltd.
• 12.10 Magna International Inc.
• 12.11 Nippon Seiki Co. Ltd.
• 12.12 Panasonic
• 12.13 Pioneer Corporation
• 12.14 Robert Bosch GmbH
• 12.15 SAMSUNG
• 12.16 Visteon Corporation.
• 12.17 YAZAKI Corporation