세계의 PTT(Push to Talk) 시장 : 네트워크 유형, 컴포넌트, 기업 규모, 최종 사용자, 지역별 분석 및 예측(-2030년)

According to Stratistics MRC, the Global Push to Talk Market is accounted for $38.7 billion in 2024 and is expected to reach $80.6 billion by 2030 growing at a CAGR of 13.0% during the forecast period. Push to Talk (PTT) is a communication method where a participant in a two-way radio or similar system must press a button to transmit their voice. This contrasts with full-duplex communication, where parties can speak and listen simultaneously. PTT is common in industries like public safety, where it ensures clear and orderly communication by preventing multiple people from speaking simultaneously, mimicking traditional walkie-talkie protocols in digital environments.

According to HM Treasury, the United Kingdom spent around 38.6 billion on public order and safety, with the highest area of spending being police service, which accounted for GBP 21.49 billion.

Market Dynamics:

Driver:

Proliferation of rugged devices

The market has seen a proliferation of rugged devices, marking a shift towards durability and reliability. These devices are designed to withstand harsh environments, making them ideal for industries like construction, manufacturing, and public safety. With features such as reinforced casing, water and dust resistance, and long-lasting batteries, rugged devices ensure seamless communication in challenging conditions, driving their adoption among professionals who require robust and dependable communication tools.

Restraint:

Lack of awareness

Many individuals and businesses are unfamiliar with the benefits and functionalities of PTT technology, leading to slower adoption rates and limited market penetration. Addressing this issue requires targeted education and marketing campaigns to highlight the efficiency, cost-effectiveness, and real-time communication advantages offered by PTT solutions, ultimately expanding its user base and market reach. Thus, the market faces a significant challenge due to a lack of awareness among potential users.

Opportunity:

Increasing shift from analog to digital LMR

The market is witnessing a notable transition from analog to digital land mobile radio (LMR) systems. This shift is driven by the digital technology's enhanced efficiency, reliability, and advanced features. Digital LMR offers clearer audio, improved coverage, and better security measures, making it increasingly attractive to industries relying on instant communication like public safety, transportation, and utilities. As organizations prioritize seamless connectivity and data integration, the digital evolution of PTT solutions continues to gain momentum.

Threat:

Security concerns

With real-time communication being a critical feature, ensuring data encryption and protection against unauthorized access becomes paramount. Issues such as data breach, eavesdropping, and device vulnerabilities are constant worries. Additionally, the need for robust authentication mechanisms and secure infrastructure adds complexity. Addressing these concerns effectively is crucial for PTT providers to gain trust and maintain a competitive edge in the market.

Covid-19 Impact:

The market experienced a significant impact due to COVID-19. With the pandemic driving remote work and communication needs, PTT solutions surged in demand across various industries such as healthcare, logistics, and public safety. This demand was fueled by the need for instant and reliable communication among remote teams and frontline workers. As a result, the PTT market witnessed accelerated growth and adoption, leading to innovative advancements and expanded use cases in the post-pandemic era.

The cellular segment is expected to be the largest during the forecast period

The cellular segment is expected to be the largest during the forecast period. With these services, users can quickly connect with individuals or groups, mimicking the functionality of traditional two-way radios but leveraging the broader coverage and capabilities of cellular networks. This integration enhances efficiency, coordination, and responsiveness, making cellular-based solutions indispensable in industries such as public safety, transportation, and utilities.

The energy & utility segment is expected to have the highest CAGR during the forecast period

The energy & utility segment is expected to have the highest CAGR during the forecast period. Robust energy solutions are crucial for uninterrupted services, ensuring constant communication even in demanding environments. Utility encompasses user-friendly interfaces and efficient functionalities, driving adoption and enhancing user experience. Together, energy and utility form the backbone of reliable services, empowering industries like public safety, transportation, and logistics with seamless, instant communication capabilities.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. With the proliferation of mobile devices and the increasing need for instant communication in various industries like public safety, transportation, and logistics, the demand for PTT solutions continues to grow. Key trends driving this market include the integration with broadband networks, enhanced security features, and the adoption of cloud-based services for seamless communication

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. Industries such as public safety, transportation, logistics, manufacturing, and construction are actively adopting these solutions. These sectors require instant and reliable communication among teams, which facilitates effectively. The region has a significant and growing mobile workforce, especially in industries like logistics, field services, and construction. These solutions cater well to the communication needs of these mobile teams, contributing to market growth.

Key players in the market

Some of the key players in Push to Talk market include Verizon Communications, Iridium Communications, Inmarsat, Hytera, Cobham, Global Beam Telecom, Samsung Electronics, Motorola Solutions, AT&T, Verizon Communications, Zello Inc., Qualcomm, Kyocera Corporation, Sonim Technologies, Bell Canada and Ericsson.

Key Developments:

In May 2023, Qualcomm's subsidiary, Qualcomm Technologies, Inc., acquired Autotalks. Through the acquisition, the Autotalks standalone safety solution was expected to be incorporated into Qualcomm Technologies' expanding Snapdragon Digital Chassis product.

In July 2022, Ericsson acquired Vonage, This acquisition was expected to support Ericsson's strategy to leverage technology leadership to grow its mobile network business and expand into enterprise.

Network Types Covered:

• Cellular
• Land Mobile Radio (LMR)

Components Covered:

• Services
• Solutions
• Hardware

Enterprise Sizes Covered:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

End Users Covered:

• Government & Defense
• Energy & Utility
• Transportation & Logistics
• Public Safety & Security
• Travel & Hospitality
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Push to Talk Market, By Network Type

• 5.1 Introduction
• 5.2 Cellular
• 5.3 Land Mobile Radio (LMR)

6 Global Push to Talk Market, By Component

• 6.1 Introduction
• 6.2 Services
  • 6.2.1 Implementation
  • 6.2.2 Support & Maintenance
  • 6.2.3 Consulting
• 6.3 Solutions
  • 6.3.1 Over The Top
  • 6.3.2 Carrier Integrated
  • 6.3.3 Mission-Critical
• 6.4 Hardware

7 Global Push to Talk Market, By Enterprise Size

• 7.1 Introduction
• 7.2 Small & Medium Enterprises (SMEs)
• 7.3 Large Enterprises

8 Global Push to Talk Market, By End User

• 8.1 Introduction
• 8.2 Government & Defense
• 8.3 Energy & Utility
• 8.4 Transportation & Logistics
• 8.5 Public Safety & Security
• 8.6 Travel & Hospitality
• 8.7 Other End Users

9 Global Push to Talk Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Sprint Corporation
• 11.2 Iridium Communications
• 11.3 Inmarsat
• 11.4 Hytera
• 11.5 Cobham
• 11.6 Global Beam Telecom
• 11.7 Samsung Electronics
• 11.8 Motorola Solutions
• 11.9 AT&T
• 11.10 Verizon Communications
• 11.11 Zello Inc.
• 11.12 Qualcomm
• 11.13 Kyocera Corporation
• 11.14 Sonim Technologies
• 11.15 Bell Canada