세계의 PTT(Push to Talk) 시장 : 산업 규모, 점유율, 동향, 기회, 예측 - 제공 서비스별, 네트워크 유형별, 업계별, 기업 규모별, 기술별, 지역별, 경쟁별(2020-2030년)

The Global Push to Talk (PTT) Market was valued at USD 35.11 Billion in 2024 and is projected to reach USD 63.11 Billion by 2030, growing at a CAGR of 10.19%. The market is witnessing significant growth due to rising demand for instant, reliable communication across various sectors, including public safety, transportation, logistics, and energy. The evolution of Push to Talk Over Cellular (PoC) technology is a key factor driving this growth, as it enables broader geographic coverage, seamless integration with mobile devices, and improved communication efficiency. Enterprises are rapidly adopting PTT solutions to enhance real-time collaboration, operational efficiency, and emergency responsiveness, particularly among dispersed and mobile workforces. As digital transformation advances and remote operations expand, PTT continues to gain traction as a vital enterprise communication tool.

Key Market Drivers

Growing Demand for Instant and Reliable Communication in Critical Industries

The growing need for immediate and dependable communication in time-sensitive environments such as public safety, emergency services, and utilities is a major driver of the PTT market. These sectors rely on fast communication to ensure coordinated response and operational effectiveness. PTT systems enable users to communicate instantly at the push of a button, facilitating real-time decision-making and information sharing. This is crucial in emergency response scenarios, where delays can impact safety and outcomes. The demand for PTT solutions continues to rise as organizations recognize the operational advantages of seamless and secure voice communication.

Key Market Challenges

Interoperability and Standardization

A core challenge in the PTT market is the lack of interoperability and standardization across platforms and devices. As organizations adopt a mix of communication systems-ranging from legacy Land Mobile Radio (LMR) to newer PoC solutions-ensuring compatibility and seamless integration becomes increasingly complex. Without uniform standards, collaboration across agencies or departments can be hindered, especially in multi-jurisdictional or multinational environments. This challenge is particularly significant for public safety agencies and large enterprises that rely on cross-platform communication. Addressing interoperability issues through industry-wide protocols is crucial to unlocking the full potential of PTT systems.

Key Market Trends

Integration of Push to Talk Over Cellular (PoC) Technology

A major trend shaping the PTT market is the increasing adoption of Push to Talk Over Cellular (PoC) technology. PoC uses cellular and broadband networks to deliver wide-area communication, enabling users to connect across cities, regions, or even countries. Unlike traditional LMR systems, PoC supports multimedia messaging, GPS tracking, and integration with smart devices, providing a comprehensive communication platform. This trend is particularly strong in sectors such as logistics, transportation, and public safety, where broad coverage and real-time collaboration are critical. The cost-effectiveness, scalability, and enhanced functionality of PoC are driving its rapid uptake across industries.

Key Market Players

• AT&T Inc.
• Verizon Communications Inc.
• Motorola Solutions, Inc.
• Zebra Technologies Corporation
• AINA Wireless Finland Oy
• T-Mobile US, Inc.
• Telstra Group Limited
• Iridium Communications Inc.
• BCE Inc.
• Hytera Communications Corporation Limited

Report Scope:

In this report, the Global Push to Talk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Push to Talk Market, By Offering:

• Hardware
• Software
• Services

Push to Talk Market, By Network Type:

• LMR
• Cellular

Push to Talk Market, By Vertical:

• Public Safety & Security
• Transportation & Logistics
• Government & Defense
• Energy & Utility
• Travel & Hospitality
• Others

Push to Talk Market, By Enterprise Size:

• Large Enterprises
• SMEs

Push to Talk Market, By Technology:

• DMR
• P25
• Analog
• TETRA
• NXDN
• Others

Push to Talk Market, By Region:

North America

• United States
• Canada
• Mexico

Europe

• Germany
• France
• United Kingdom
• Italy
• Spain
• Netherlands

South America

• Brazil
• Argentina
• Colombia
• Chile
• Peru

Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia
• Indonesia
• Singapore

Middle East & Africa

• Saudi Arabia
• UAE
• South Africa
• Israel
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Push to Talk Market.

Available Customizations:

Global Push to Talk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Formulation of the Scope
• 2.4. Formulation of the Scope
• 2.5. Sources of Research
  • 2.5.1. Primary Research
  • 2.5.2. Secondary Research
• 2.6. Approach for the Market Study
  • 2.6.1. The Bottom-Up Approach
  • 2.6.2. The top-Down Approach
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology
  • 2.9.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

• 4.1. Factors Considered while Choosing Market Players
• 4.2. Key Satisfaction Level
• 4.3. Current Need Gaps

5. Global Push to Talk Market Overview

6. Global Push to Talk Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Offering (Hardware, Software, Services)
  • 6.2.2. By Network Type (LMR, Cellular)
  • 6.2.3. By Vertical (Public Safety & Security, Transportation & Logistics, Government & Defense, Energy & Utility, Travel & Hospitality, Others)
  • 6.2.4. By Enterprise Size (Large Enterprises, SMEs)
  • 6.2.5. By Technology (DMR, P25, Analog, TETRA, NXDN, Others)
  • 6.2.6. By Region (North America, Europe, Asia-Pacific, Middle East & Africa, South America)
• 6.3. By Company (2024)
• 6.4. Market Map

7. North America Push to Talk Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Offering
  • 7.2.2. By Network Type
  • 7.2.3. By Vertical
  • 7.2.4. By Enterprise Size
  • 7.2.5. By Technology
  • 7.2.6. By Country
• 7.3. North America: Country Analysis
  • 7.3.1. United States Push to Talk Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Offering
      • 7.3.1.2.2. By Network Type
      • 7.3.1.2.3. By Vertical
      • 7.3.1.2.4. By Enterprise Size
      • 7.3.1.2.5. By Technology
  • 7.3.2. Canada Push to Talk Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Offering
      • 7.3.2.2.2. By Network Type
      • 7.3.2.2.3. By Vertical
      • 7.3.2.2.4. By Enterprise Size
      • 7.3.2.2.5. By Technology
  • 7.3.3. Mexico Push to Talk Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Offering
      • 7.3.3.2.2. By Network Type
      • 7.3.3.2.3. By Vertical
      • 7.3.3.2.4. By Enterprise Size
      • 7.3.3.2.5. By Technology

8. Europe Push to Talk Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Offering
  • 8.2.2. By Network Type
  • 8.2.3. By Vertical
  • 8.2.4. By Enterprise Size
  • 8.2.5. By Technology
  • 8.2.6. By Country
• 8.3. Europe: Country Analysis
  • 8.3.1. Germany Push to Talk Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Offering
      • 8.3.1.2.2. By Network Type
      • 8.3.1.2.3. By Vertical
      • 8.3.1.2.4. By Enterprise Size
      • 8.3.1.2.5. By Technology
  • 8.3.2. United Kingdom Push to Talk Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Offering
      • 8.3.2.2.2. By Network Type
      • 8.3.2.2.3. By Vertical
      • 8.3.2.2.4. By Enterprise Size
      • 8.3.2.2.5. By Technology
  • 8.3.3. France Push to Talk Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Offering
      • 8.3.3.2.2. By Network Type
      • 8.3.3.2.3. By Vertical
      • 8.3.3.2.4. By Enterprise Size
      • 8.3.3.2.5. By Technology
  • 8.3.4. Italy Push to Talk Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Offering
      • 8.3.4.2.2. By Network Type
      • 8.3.4.2.3. By Vertical
      • 8.3.4.2.4. By Enterprise Size
      • 8.3.4.2.5. By Technology
  • 8.3.5. Spain Push to Talk Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Offering
      • 8.3.5.2.2. By Network Type
      • 8.3.5.2.3. By Vertical
      • 8.3.5.2.4. By Enterprise Size
      • 8.3.5.2.5. By Technology
  • 8.3.6. Netherlands Push to Talk Market Outlook
    • 8.3.6.1. Market Size & Forecast
      • 8.3.6.1.1. By Value
    • 8.3.6.2. Market Share & Forecast
      • 8.3.6.2.1. By Offering
      • 8.3.6.2.2. By Network Type
      • 8.3.6.2.3. By Vertical
      • 8.3.6.2.4. By Enterprise Size
      • 8.3.6.2.5. By Technology

9. Asia Pacific Push to Talk Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Offering
  • 9.2.2. By Network Type
  • 9.2.3. By Vertical
  • 9.2.4. By Enterprise Size
  • 9.2.5. By Technology
  • 9.2.6. By Country
• 9.3. Asia Pacific: Country Analysis
  • 9.3.1. China Push to Talk Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Offering
      • 9.3.1.2.2. By Network Type
      • 9.3.1.2.3. By Vertical
      • 9.3.1.2.4. By Enterprise Size
      • 9.3.1.2.5. By Technology
  • 9.3.2. Japan Push to Talk Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Offering
      • 9.3.2.2.2. By Network Type
      • 9.3.2.2.3. By Vertical
      • 9.3.2.2.4. By Enterprise Size
      • 9.3.2.2.5. By Technology
  • 9.3.3. India Push to Talk Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Offering
      • 9.3.3.2.2. By Network Type
      • 9.3.3.2.3. By Vertical
      • 9.3.3.2.4. By Enterprise Size
      • 9.3.3.2.5. By Technology
  • 9.3.4. South Korea Push to Talk Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Offering
      • 9.3.4.2.2. By Network Type
      • 9.3.4.2.3. By Vertical
      • 9.3.4.2.4. By Enterprise Size
      • 9.3.4.2.5. By Technology
  • 9.3.5. Indonesia Push to Talk Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Offering
      • 9.3.5.2.2. By Network Type
      • 9.3.5.2.3. By Vertical
      • 9.3.5.2.4. By Enterprise Size
      • 9.3.5.2.5. By Technology
  • 9.3.6. Australia Push to Talk Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Offering
      • 9.3.6.2.2. By Network Type
      • 9.3.6.2.3. By Vertical
      • 9.3.6.2.4. By Enterprise Size
      • 9.3.6.2.5. By Technology
  • 9.3.7. Singapore Push to Talk Market Outlook
    • 9.3.7.1. Market Size & Forecast
      • 9.3.7.1.1. By Value
    • 9.3.7.2. Market Share & Forecast
      • 9.3.7.2.1. By Offering
      • 9.3.7.2.2. By Network Type
      • 9.3.7.2.3. By Vertical
      • 9.3.7.2.4. By Enterprise Size
      • 9.3.7.2.5. By Technology

10. South America Push to Talk Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Offering
  • 10.2.2. By Network Type
  • 10.2.3. By Vertical
  • 10.2.4. By Enterprise Size
  • 10.2.5. By Technology
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Push to Talk Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Offering
      • 10.3.1.2.2. By Network Type
      • 10.3.1.2.3. By Vertical
      • 10.3.1.2.4. By Enterprise Size
      • 10.3.1.2.5. By Technology
  • 10.3.2. Colombia Push to Talk Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Offering
      • 10.3.2.2.2. By Network Type
      • 10.3.2.2.3. By Vertical
      • 10.3.2.2.4. By Enterprise Size
      • 10.3.2.2.5. By Technology
  • 10.3.3. Argentina Push to Talk Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Offering
      • 10.3.3.2.2. By Network Type
      • 10.3.3.2.3. By Vertical
      • 10.3.3.2.4. By Enterprise Size
      • 10.3.3.2.5. By Technology
  • 10.3.4. Chile Push to Talk Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Offering
      • 10.3.4.2.2. By Network Type
      • 10.3.4.2.3. By Vertical
      • 10.3.4.2.4. By Enterprise Size
      • 10.3.4.2.5. By Technology
  • 10.3.5. Peru Push to Talk Market Outlook
    • 10.3.5.1. Market Size & Forecast
      • 10.3.5.1.1. By Value
    • 10.3.5.2. Market Share & Forecast
      • 10.3.5.2.1. By Offering
      • 10.3.5.2.2. By Network Type
      • 10.3.5.2.3. By Vertical
      • 10.3.5.2.4. By Enterprise Size
      • 10.3.5.2.5. By Technology

11. Middle East & Africa Push to Talk Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Offering
  • 11.2.2. By Network Type
  • 11.2.3. By Vertical
  • 11.2.4. By Enterprise Size
  • 11.2.5. By Technology
  • 11.2.6. By Country
• 11.3. Middle East & Africa: Country Analysis
  • 11.3.1. Saudi Arabia Push to Talk Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Offering
      • 11.3.1.2.2. By Network Type
      • 11.3.1.2.3. By Vertical
      • 11.3.1.2.4. By Enterprise Size
      • 11.3.1.2.5. By Technology
  • 11.3.2. UAE Push to Talk Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Offering
      • 11.3.2.2.2. By Network Type
      • 11.3.2.2.3. By Vertical
      • 11.3.2.2.4. By Enterprise Size
      • 11.3.2.2.5. By Technology
  • 11.3.3. South Africa Push to Talk Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Offering
      • 11.3.3.2.2. By Network Type
      • 11.3.3.2.3. By Vertical
      • 11.3.3.2.4. By Enterprise Size
      • 11.3.3.2.5. By Technology
  • 11.3.4. Israel Push to Talk Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Offering
      • 11.3.4.2.2. By Network Type
      • 11.3.4.2.3. By Vertical
      • 11.3.4.2.4. By Enterprise Size
      • 11.3.4.2.5. By Technology
  • 11.3.5. Turkey Push to Talk Market Outlook
    • 11.3.5.1. Market Size & Forecast
      • 11.3.5.1.1. By Value
    • 11.3.5.2. Market Share & Forecast
      • 11.3.5.2.1. By Offering
      • 11.3.5.2.2. By Network Type
      • 11.3.5.2.3. By Vertical
      • 11.3.5.2.4. By Enterprise Size
      • 11.3.5.2.5. By Technology

12. Market Dynamics

• 12.1. Drivers
• 12.2. Challenges

13. Market Trends and Developments

• 13.1. Market Trends of LMR Testing and Maintenance Equipment

14. Company Profiles

• 14.1. AT&T Inc.
  • 14.1.1. Business Overview
  • 14.1.2. Key Revenue and Financials
  • 14.1.3. Recent Developments
  • 14.1.4. Key Personnel
  • 14.1.5. Key Solution Offered
• 14.2. Verizon Communications Inc.
  • 14.2.1. Business Overview
  • 14.2.2. Key Revenue and Financials
  • 14.2.3. Recent Developments
  • 14.2.4. Key Personnel
  • 14.2.5. Key Solution Offered
• 14.3. Motorola Solutions, Inc.
  • 14.3.1. Business Overview
  • 14.3.2. Key Revenue and Financials
  • 14.3.3. Recent Developments
  • 14.3.4. Key Personnel
  • 14.3.5. Key Solution Offered
• 14.4. Zebra Technologies Corporation
  • 14.4.1. Business Overview
  • 14.4.2. Key Revenue and Financials
  • 14.4.3. Recent Developments
  • 14.4.4. Key Personnel
  • 14.4.5. Key Solution Offered
• 14.5. AINA Wireless Finland Oy
  • 14.5.1. Business Overview
  • 14.5.2. Key Revenue and Financials
  • 14.5.3. Recent Developments
  • 14.5.4. Key Personnel
  • 14.5.5. Key Solution Offered
• 14.6. T-Mobile US, Inc.
  • 14.6.1. Business Overview
  • 14.6.2. Key Revenue and Financials
  • 14.6.3. Recent Developments
  • 14.6.4. Key Personnel
  • 14.6.5. Key Solution Offered
• 14.7. Telstra Group Limited
  • 14.7.1. Business Overview
  • 14.7.2. Key Revenue and Financials
  • 14.7.3. Recent Developments
  • 14.7.4. Key Personnel
  • 14.7.5. Key Solution Offered
• 14.8. Iridium Communications Inc.
  • 14.8.1. Business Overview
  • 14.8.2. Key Revenue and Financials
  • 14.8.3. Recent Developments
  • 14.8.4. Key Personnel
  • 14.8.5. Key Solution Offered
• 14.9. BCE Inc.
  • 14.9.1. Business Overview
  • 14.9.2. Key Revenue and Financials
  • 14.9.3. Recent Developments
  • 14.9.4. Key Personnel
  • 14.9.5. Key Solution Offered
• 14.10.Hytera Communications Corporation Limited
  • 14.10.1. Business Overview
  • 14.10.2. Key Revenue and Financials
  • 14.10.3. Recent Developments
  • 14.10.4. Key Personnel
  • 14.10.5. Key Solution Offered

15. Strategic Recommendations

16. About Us & Disclaimer