세계의 오토바이 시장 예측(-2030년) : 오토바이 유형별, 연료 유형별, 엔진 용량별, 유통 채널별, 기술별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Motorcycles Market is accounted for $86.3 billion in 2024 and is expected to reach $141.6 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Motorcycles are two-wheeled motor vehicles designed for both practical and recreational use. They range from small, economical models ideal for urban commuting to powerful, high-performance machines built for speed and long-distance travel. They also offer a sense of freedom and adventure, making them popular among enthusiasts. Safety gear like helmets and protective clothing is essential to reduce risk. With advancements in technology, modern motorcycles feature improved safety systems, electronic aids, and eco-friendly designs, catering to a diverse range of riders and preferences.

According to the United Nations Conference on Trade & Development (UNCTAD) statistical handbook, the proportion of the world's urban population increased from 51.6% in 2010 to 56.2% in 2020. The proportion of the urban population has increased rapidly over the last decade.

Market Dynamics:

Driver:

Increasing interest in recreational riding and motorcycle culture

As more people embrace motorcycling for leisure and lifestyle, demand for motorcycles, accessories, and related gear has surged. This trend drives growth in both new and used motorcycle sales, as well as in customization and aftermarket modifications. Motorcycle manufacturers are responding by developing a broader range of models, including sport bikes, cruisers, and adventure bikes, to cater to diverse rider preferences driving the growth of the market.

Restraint:

Perceived risk of accidents and injuries

Concerns about safety often deter potential buyers from purchasing motorcycles, as they associate riding with a higher likelihood of accidents compared to other modes of transportation. This perception can lead to decreased sales and market growth, particularly among those who prioritize safety. Insurance premiums for motorcycles are also typically higher due to the increased risk, which further discourages potential buyers hampering the growth of the market.

Opportunity:

Increased purchasing power among consumers

Disposable income rises, more individuals can afford to invest in motorcycles, whether for daily commuting, leisure, or premium models. This boost in purchasing power encourages spending on high-end and feature-rich motorcycles, as well as related accessories and gear. Manufacturers respond by offering a wider range of models, including luxury and custom options, to cater to diverse preferences. Enhanced financial flexibility also supports the growth of financing and leasing options, making motorcycles more accessible.

Threat:

Stringent emissions regulations and safety standards

Compliance with rigorous environmental and safety requirements often necessitates advanced technologies and materials, which can drive up manufacturing expenses. These added costs may be passed on to consumers, making motorcycles more expensive and potentially reducing sales. Additionally, stringent regulations can lead to complex design and engineering adjustments, which may slow down innovation and limit the introduction of new models hampering the growth of the market.

Covid-19 Impact:

COVID-19 impacted the motorcycles market by disrupting supply chains, causing delays in production and delivery. Initially, the pandemic led to decreased demand due to economic uncertainty and lockdowns. However, as restrictions eased, the market saw a rebound driven by increased interest in personal transportation and recreational activities. The pandemic accelerated trends toward digital sales and remote customer engagement. Additionally, the rise in outdoor and leisure activities boosted demand for motorcycles.

The sportbike segment is expected to be the largest during the forecast period

The sportbike is expected to be the largest during the forecast period owing to driving demand for high-performance, stylish, and technologically advanced models. Their appeal lies in their design, which emphasizes speed, agility, and sporty aesthetics. This segment attracts enthusiasts and riders seeking adrenaline-pumping experiences and cutting-edge technology. Additionally sportbikes contribute to market growth by encouraging technological advancements and innovation, such as enhanced suspension systems, advanced braking technology, and improved aerodynamics.

The connected motorcycles segment is expected to have the highest CAGR during the forecast period

The connected motorcycles segment is expected to have the highest CAGR during the forecast period as these motorcycles feature connectivity solutions such as GPS, telematics, and real-time data sharing, allowing for improved navigation, vehicle tracking, and diagnostics. Further the adoption of connected technology is driving market growth by attracting tech-savvy consumers interested in enhanced features and better integration with digital ecosystems which are appealing to riders seeking greater security on the road.

Region with largest share:

North America is projected to hold the largest market share during the forecast period as there is a strong preference for recreational and touring motorcycles, driven by lifestyle and leisure activities. Brands like Harley-Davidson, Honda, and Indian Motorcycles are prominent in this segment. Further the market is influenced by economic conditions and disposable income levels. Economic growth and increased consumer spending power can drive higher sales of premium and luxury motorcycles.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to countries like India, China, and Indonesia are major markets due to their large populations and rising middle class, leading to increased motorcycle ownership for personal transportation and economic activity and the rapid urbanization and increased traffic congestion in major cities drive demand for motorcycles as a convenient and cost-effective mode of transportation.

Key players in the market

Some of the Keyplayers in the Motorcycles Market include Bajaj Auto Ltd., Benelli Q.J., BMW AG, Ducati Motor Holding S.p.A., Harley-Davidson Incorporation, Hero MotoCorp Limited, Honda Motor Co., Ltd., Kawasaki Heavy Industries Motorcycle & Engine, KTM AG, Piaggio & C. SpA, Royal Enfield, Suzuki Motor Corporation, Triumph Motorcycles, TVS Motor Company, Yadea Group Holdings Ltd., Yamaha Motor Co., Ltd. And Zero Motorcycles Inc

Key Developments:

In July 2024, Harley-Davidson announced plan to repurchase $1 Billion of its shares through 2026. This announcement replaces existing share repurchase plans and is in addition to the $875 million in share repurchases since 2022 that the Company has completed to return cash to its shareholders.

In June 2024, New Bajaj Pulsar N160 variant introduced, enhanced connectivity and graphic overhaul for Pulsar 125, 150 and 220F. The Pulsar N160 gets an additional variant with Upside Down (USD) forks, turn-by-turn navigation and ABS ride modes.

In June 2024, Harley-Davidson unveiled Davidson Park, a new community park at iconic Milwaukee headquarters. The project, pioneered by the Harley-Davidson Foundation ("the Foundation"), has been created in partnership with internationally acclaimed designers

Type of Motorcycles Covered:

• Cruiser
• Sportbike
• Touring
• Adventure (ADV) / Dual-Sport
• Dirt Bike / Off-Road
• Electric Motorcycles
• Other Type of Motorcycles

Fuel Types Covered:

• Gasoline/Petrol
• Electric
• Hybrid

Engine Capacities Covered:

• Below 125cc
• 251cc to 500cc
• Above 1000cc

Distribution Channels Covered:

• Original Equipment Manufacturer
• Online Sales
• Aftermarket Sales

Technologies Covered:

• Connected Motorcycles
• Smart Motorcycles

Applications Covered:

• Personal Use
• Racing
• Adventure & Touring
• Commercial Use
• Custom & Luxury Use
• Off-Road & Adventure
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Motorcycles Market, By Type of Motorcycle

• 5.1 Introduction
• 5.2 Cruiser
• 5.3 Sportbike
• 5.4 Touring
• 5.5 Adventure (ADV) / Dual-Sport
• 5.6 Dirt Bike / Off-Road
• 5.7 Electric Motorcycles
• 5.8 Other Type of Motorcycles

6 Global Motorcycles Market, By Fuel Type

• 6.1 Introduction
• 6.2 Gasoline/Petrol
• 6.3 Electric
• 6.4 Hybrid

7 Global Motorcycles Market, By Engine Capacity

• 7.1 Introduction
• 7.2 Below 125cc
• 7.3 251cc to 500cc
• 7.4 Above 1000cc

8 Global Motorcycles Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Original Equipment Manufacturer
• 8.3 Online Sales
• 8.4 Aftermarket Sales

9 Global Motorcycles Market, By Technology

• 9.1 Introduction
• 9.2 Connected Motorcycles
• 9.3 Smart Motorcycles

10 Global Motorcycles Market, By Application

• 10.1 Introduction
• 10.2 Personal Use
• 10.3 Racing
• 10.4 Adventure & Touring
• 10.5 Commercial Use
• 10.6 Custom & Luxury Use
• 10.7 Off-Road & Adventure
• 10.8 Other Applications

11 Global Motorcycles Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Bajaj Auto Ltd.
• 13.2 Benelli Q.J.
• 13.3 BMW AG
• 13.4 Ducati Motor Holding S.p.A.
• 13.5 Harley-Davidson Incorporation
• 13.6 Hero MotoCorp Limited
• 13.7 Honda Motor Co., Ltd.
• 13.8 Kawasaki Heavy Industries Motorcycle & Engine
• 13.9 KTM AG
• 13.10 Piaggio & C. SpA
• 13.11 Royal Enfield
• 13.12 Suzuki Motor Corporation
• 13.13 Triumph Motorcycles
• 13.14 TVS Motor Company
• 13.15 Yadea Group Holdings Ltd.
• 13.16 Yamaha Motor Co., Ltd.
• 13.17 Zero Motorcycles Inc