야외 Wi-Fi 시장 예측(-2030년) : 구성요소별, 전개 방식별, 위치 유형별, 조직 규모별, 기술별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Outdoor Wi-Fi Market is accounted for $16.4 billion in 2024 and is expected to reach $30.9 billion by 2030 growing at a CAGR of 11.1% during the forecast period. Outside Wi-Fi are organizing arrangements intended for open-air conditions, providing web networks in regions like parks, arenas, grounds, and metropolitan spaces. High-speed internet access over large areas is made possible by these systems, which make use of weather-resistant hardware and cutting-edge technologies. Open air Wi-Fi arrangements frequently highlight long-range passages, strong safety efforts, and high ability to help different clients, guaranteeing consistent availability and execution in assorted and testing outside conditions.

According to Cisco 96% of customers expect free Wi-Fi as part of their experience at businesses.

Market Dynamics:

Driver:

Growing investments in smart city projects

Smart city initiatives worldwide are driving significant growth in the outdoor Wi-Fi market. These projects aim to enhance urban living through digital connectivity, requiring extensive outdoor Wi-Fi networks. Governments and municipalities are investing heavily in creating connected public spaces, improving citizen services, and enabling IoT applications. This trend fuels demand for outdoor Wi-Fi infrastructure, including access points, controllers, and management software. The integration of Wi-Fi in smart city projects supports various applications like public safety, traffic management, and environmental monitoring, creating a robust ecosystem that propels market growth and innovation in outdoor connectivity solutions.

Restraint:

Rising privacy and security concerns

Public Wi-Fi networks are often perceived as vulnerable to cyber attacks, data breaches, and unauthorized access. Users are increasingly wary of connecting to open networks, fearing potential theft of personal information or exposure to malware. These concerns can lead to reduced adoption and usage of outdoor Wi-Fi services.

Opportunity:

Integration with smart infrastructure solutions

The integration of outdoor Wi-Fi with smart infrastructure solutions presents a significant opportunity for market expansion. As cities and organizations increasingly adopt IoT devices, smart sensors, and connected systems, outdoor Wi-Fi networks serve as the crucial backbone for data transmission and connectivity. This integration enables advanced applications such as smart lighting, waste management, environmental monitoring, and intelligent transportation systems. By leveraging outdoor Wi-Fi infrastructure, smart solutions can operate more efficiently and cost-effectively. This synergy creates new revenue streams for Wi-Fi providers, enhances the value proposition of outdoor networks, and fosters market growth.

Threat:

Competition from mobile network technologies

The rapid advancement and deployment of mobile network technologies, particularly 4G and 5G, pose a significant threat to the outdoor Wi-Fi market. These cellular networks offer widespread coverage, high-speed connectivity, and improved mobility, potentially reducing the need for separate outdoor Wi-Fi infrastructure. As 5G networks expand, they can provide comparable or superior performance to Wi-Fi in many outdoor scenarios. This competition may lead to reduced investment in outdoor Wi-Fi projects, especially in areas with strong cellular coverage.

Covid-19 Impact:

The COVID-19 pandemic initially slowed outdoor Wi-Fi deployments due to lockdowns and budget constraints. However, it subsequently accelerated demand for outdoor connectivity to support remote work, distance learning, and contactless services. This shift highlighted the importance of robust outdoor Wi-Fi infrastructure, driving long-term market growth and innovation in outdoor connectivity solutions.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is projected to dominate the outdoor Wi-Fi market. This dominance is attributed to the continuous need for physical infrastructure to expand and upgrade outdoor Wi-Fi networks. As smart city initiatives grow and demand for high-speed outdoor connectivity increases, there's a constant requirement for new hardware deployments and replacements. The evolution of Wi-Fi standards drives hardware upgrades, ensuring better performance and capacity. Additionally, the durability requirements for outdoor equipment contribute to higher costs and frequent replacements, further boosting the hardware segment's market share.

The Wi-Fi 6 (802.11ax) segment is expected to have the highest CAGR during the forecast period

The Wi-Fi 6 (802.11ax) segment is anticipated to experience the highest growth rate in the outdoor Wi-Fi market due to its superior performance characteristics. This standard offers significantly higher data rates, increased capacity, improved power efficiency, and better performance in congested areas, all of which are crucial for outdoor deployments. The growing adoption of Wi-Fi 6 compatible devices and the increasing demand for high-bandwidth applications in outdoor settings drive the rapid deployment of Wi-Fi 6 infrastructure, fueling its market growth.

Region with largest share:

During the forecast period, the North American region is expected to dominate the outdoor Wi-Fi market. This dominance is attributed to the region's advanced technological infrastructure, early adoption of new Wi-Fi standards, and significant investments in smart city projects. North America boasts a high concentration of tech-savvy consumers and businesses demanding seamless outdoor connectivity. Additionally, government initiatives promoting public Wi-Fi and digital inclusion contribute to the extensive deployment of outdoor Wi-Fi networks across urban and rural areas, solidifying North America's leading position in the market.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is expected to witness rapid growth in the outdoor Wi-Fi market. This high growth rate is driven by rapid urbanization, increasing internet penetration, and substantial investments in digital infrastructure across emerging economies like China, India, and Southeast Asian countries. Government initiatives promoting smart cities and digital connectivity further accelerate outdoor Wi-Fi deployments. The expansion of e-commerce, digital payments, and mobile services in the region creates a robust ecosystem that relies on widespread Wi-Fi availability, contributing to the rapid market growth in Asia Pacific.

Key players in the market

Some of the key players in Outdoor Wi-Fi market include Cisco Systems Inc., Hewlett-Packard Enterprise Company, Aerohive Networks, Airspan Networks, Alvarion Technologies (SuperCom), Fortinet Inc., Extreme Networks, Huawei, Juniper Networks, Panasonic, Alcatel-Lucent Enterprise, NETGEAR, Broadcom, Ubiquiti Networks, Cambium Networks, Qualcomm Technologies, Inc., and Ericsson.

Key Developments:

In June 2024, Hewlett Packard Enterprise introduced HPE Aruba Networking Enterprise Private 5G to help customers accelerate and simplify the deployment and management of private 5G networks, providing high levels of reliable wireless coverage across large campus and industrial environments and opening up new, untapped use cases for private cellular.

In May 2024, Cambium Networks, a leading global provider of broadband networking solutions, announced that enterprises, municipalities, and system integrators are successfully deploying private outdoor wireless networks to campuses, cities, resorts, and warehouses more efficiently and cost-effectively with Cambium ONE Network solutions.

In April 2024, Extreme Networks, Inc, a leader in cloud networking, today announced that it's the first vendor with outdoor Wi-Fi 6E deployments to receive a standard power grant - allowing customers to leverage faster speeds, increased range of coverage and expanded capacity for outdoor connectivity. In partnership with Wi-Fi Alliance Services, Extreme now offers deployed customers such as BYU, Cedar Fair and the San Francisco Giants the ability to provide uninterrupted 6 GHz Wi-Fi(R) connectivity, expanded coverage, lower latency and improved performance of devices across outdoor environments.

Product Types Covered:

• Hardware
• Software
• Services

Deployment Types Covered:

• Fixed Outdoor Wi-Fi
• Mobile Outdoor Wi-Fi

Location Types Covered:

• Municipal Networks
• Public Venues
• Outdoor Smart City Projects
• Outdoor Learning Environments
• Outdoor Sports Venues
• Other Location Types

Organization Sizes Covered:

• Large Enterprises
• Small & Medium Enterprises

Technologies Covered:

• Wi-Fi 4 (802.11n)
• Wi-Fi 5 (802.11ac)
• Wi-Fi 6 (802.11ax)
• Wi-Fi 6E
• Other Technologies

End Users Covered:

• Government
• Retail
• Education
• Healthcare
• Transportation & Logistics
• Travel & Hospitality
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Outdoor Wi-Fi Market, By Component

• 5.1 Introduction
• 5.2 Hardware
  • 5.2.1 Access Points
  • 5.2.2 WLAN Controllers
  • 5.2.3 Mesh Networks
  • 5.2.4 Wireless Hotspot Gateways
  • 5.2.5 Other Hardware
• 5.3 Software
  • 5.3.1 Network Management
  • 5.3.2 Network Security
  • 5.3.3 Analytics & Location Services
  • 5.3.4 Other Software
• 5.4 Services
  • 5.4.1 Professional Services
  • 5.4.2 Managed Services

6 Global Outdoor Wi-Fi Market, By Deployment Type

• 6.1 Introduction
• 6.2 Fixed Outdoor Wi-Fi
• 6.3 Mobile Outdoor Wi-Fi

7 Global Outdoor Wi-Fi Market, By Location Type

• 7.1 Introduction
• 7.2 Municipal Networks
• 7.3 Public Venues
• 7.4 Outdoor Smart City Projects
• 7.5 Outdoor Learning Environments
• 7.6 Outdoor Sports Venues
• 7.7 Other Location Types

8 Global Outdoor Wi-Fi Market, By Organization Size

• 8.1 Introduction
• 8.2 Large Enterprises
• 8.3 Small & Medium Enterprises

9 Global Outdoor Wi-Fi Market, By Technology

• 9.1 Introduction
• 9.2 Wi-Fi 4 (802.11n)
• 9.3 Wi-Fi 5 (802.11ac)
• 9.4 Wi-Fi 6 (802.11ax)
• 9.5 Wi-Fi 6E
• 9.6 Other Technologies

10 Global Outdoor Wi-Fi Market, By End User

• 10.1 Introduction
• 10.2 Government
• 10.3 Retail
• 10.4 Education
• 10.5 Healthcare
• 10.6 Transportation & Logistics
• 10.7 Travel & Hospitality
• 10.8 Other End Users

11 Global Outdoor Wi-Fi Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Cisco Systems Inc.
• 13.2 Hewlett-Packard Enterprise Company
• 13.3 Aerohive Networks
• 13.4 Airspan Networks
• 13.5 Alvarion Technologies (SuperCom)
• 13.6 Fortinet Inc.
• 13.7 Extreme Networks
• 13.8 Huawei
• 13.9 Juniper Networks
• 13.10 Panasonic
• 13.11 Alcatel-Lucent Enterprise
• 13.12 NETGEAR
• 13.13 Broadcom
• 13.14 Ubiquiti Networks
• 13.15 Cambium Networks
• 13.16 Qualcomm Technologies, Inc.
• 13.17 Ericsson