티포드 시장 예측(-2030년) : 찻잎 종류, 유형, 유통 채널, 지역별 세계 분석

According to Stratistics MRC, the Global Tea Pods Market is accounted for $6.35 billion in 2024 and is expected to reach $9.92 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Tea pods are single-serve, pre-packaged portions of tea that offer a convenient and efficient way to brew a cup of tea. Similar to coffee pods, these tea pods are designed to work with specific machines, such as pod brewers or capsule systems, which quickly brew the tea with minimal effort. Tea pods contain tea leaves or herbal blends that are sealed in a small, often biodegradable pod. Users simply insert the pod into the machine, which then punctures the pod and steams the contents to extract the flavor. Tea pods are available in a wide range of varieties, from traditional black and green teas to specialty blends like chamomile or chai.

Market Dynamics:

Driver:

Growing demand for convenient and time-saving products

As consumers lead increasingly busy lives, the need for quick and hassle-free solutions has never been more prominent. Tea pods offer a perfect blend of convenience and quality, providing an easy way to enjoy a cup of tea without the need for measuring, steeping, or cleaning traditional tea equipment. With just the push of a button, users can brew a fresh cup of tea, saving valuable time while still enjoying a variety of flavors and types. This ease of use, along with the ability to maintain consistent taste, appeals to modern consumers seeking simplicity in their daily routines. Additionally, the rise of smart home appliances has further contributed to the demand, as tea pods seamlessly integrate with machines that fit into the fast-paced, on-the-go lifestyle, making them an ideal solution for busy households and offices alike.

Restraint:

Storage and shelf life concerns

Storage and shelf life concerns are significant challenges for tea pods, as they can affect both the quality and safety of the product. Tea pods, like other single-serve products, require proper storage conditions to maintain their freshness and flavor. Exposure to air, humidity, and light can lead to the degradation of the tea leaves inside, causing them to lose their flavor and aroma. Improper packaging can result in the pods becoming stale or moldy over time, reducing their shelf life. The preservatives or additives used in some tea pods may help extend freshness, but they can't completely eliminate the risk of deterioration.

Opportunity:

Integration with smart tea brewing devices

The integration of smart tea brewing devices with Tea Pods is revolutionizing the way tea is prepared. These devices allow users to brew their favorite tea effortlessly by connecting to smartphones or smart home systems, offering a more personalized and convenient experience. Through dedicated apps or voice commands, users can control brewing time, temperature, and even select tea types, ensuring optimal flavor extraction with each cup. Tea Pods, which contain pre-measured tea leaves, are designed for use with these devices, making it easy to brew a variety of teas without the need for manual measurements or guesswork. The integration also enhances the brewing process by providing real-time monitoring and notifications, allowing users to track progress and adjust settings.

Threat:

Lack of standardization

The lack of standardization in tea pods is significantly hindering the growth and adoption of this convenient brewing method. With multiple manufacturers producing pods of varying sizes, shapes, and compatibility, consumers face confusion when selecting the right pods for their machines. This fragmentation results in inconsistent quality, as the tea in different pods may not always meet the same standards, affecting the taste and brewing experience. The absence of a universal standard for pod design makes it challenging for tea lovers to switch between brands or machines without sacrificing quality or convenience.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the tea pod industry, disrupting both production and consumption. The initial lockdowns and travel restrictions led to supply chain disruptions, affecting the availability of raw materials like tea leaves and packaging. This resulted in delays in manufacturing and higher operational costs for tea pod producers. The closure of offices and cafes, where tea pods were widely consumed, led to a drop in demand for single-serve products. However, with many people working from home, there was an increased demand for convenient, at-home tea options, partially offsetting the decline in other markets. The pandemic highlighted the importance of hygiene and sustainability, prompting brands to focus on eco-friendly and safe packaging.

The Green Tea segment is expected to be the largest during the forecast period

Green Tea segment is expected to dominate the largest share over the estimated period. As consumers increasingly seek healthier and more sustainable alternatives to traditional beverages, green tea pods offer a practical solution by delivering the health benefits of green tea in a quick and easy format. These pods provide antioxidants, support metabolism, and promote wellness while ensuring a consistent flavor profile with each brew. The demand for eco-friendly options has also spurred the development of biodegradable and recyclable pods, addressing environmental concerns. Additionally, advancements in pod technology have improved the taste and aroma, offering consumers a premium tea-drinking experience without the need for time-consuming preparation.

The Supermarkets and Hypermarkets segment is expected to have the highest CAGR during the forecast period

Supermarkets and Hypermarkets segment is estimated to grow at a rapid pace during the forecast period. Tea pods, designed for use with single-serve brewing machines, offer a quick and mess-free way to enjoy premium tea varieties at home or in offices. Supermarkets and hypermarkets are capitalizing on this trend by expanding their offerings of tea pods, catering to the growing demand for convenience and quality. These retailers are not only offering a wide range of flavors, from classic black and green teas to herbal and specialty blends, but also focusing on packaging innovations, such as eco-friendly options, to appeal to environmentally conscious consumers.

Region with largest share:

Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period, driven by growing consumer demand for convenience and innovation in beverage consumption. In countries like China, India, and Southeast Asia, the increasing adoption of single-serve pods reflects a shift towards modern, time-efficient lifestyles, particularly among urban populations. As disposable incomes rise and consumers seek personalized tea experiences, brands are tapping into regional preferences for diverse flavors and premium options. This trend is further fueled by the expanding presence of global coffee and tea companies, which are investing in local manufacturing and distribution to meet the rising demand.

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame, by driving innovation and expanding consumer access to premium tea experiences. These collaborations leverage the established infrastructure and customer base of coffee pod companies, allowing tea pod brands to reach a wider audience. With the increasing popularity of convenient, single-serve beverages, these partnerships enable tea companies to offer a diverse range of high-quality, easy-to-use tea pods. By incorporating advanced brewing technology from coffee pod systems, tea pod brands can ensure consistent flavor and brewing precision, making it more appealing to tech-savvy consumers.

Key players in the market

Some of the key players in Tea Pods market include Bigelow Tea Co, Cornish Tea & Cornish Coffee Ltd, Keurig Green Mountain Inc, Nestle SA, Reily Foods Company, Starbucks Corporation, Teekanne GMBH & Co. KG, Unilever, Jacobs Douwe Egberts, Harney & Sons, Red Diamond Inc, Reily Foods Company, Lipton Teas & Infusions, STASH Tea Company and Gourmet Coffee Company.

Key Developments:

In October 2024, Nestle to launch of 'no refined sugar' variants of infant food Cerelac. The announcement is important as Nestle India, part of Swiss multinational Nestle SA, recently faced criticism for having added sugar in Cerelac.

In September 2024, A unit of Nestle SA agreed to pay €2 million ($2.2 million) to settle French criminal allegations focusing on its production of natural mineral water. The deal, which was approved by a judge in Epinal, east of France, brings to an end to two investigations it faced in the region.

Tea Types Covered:

• Black Tea
• Green Tea
• Herbal Tea
• Other Tea Types

Types Covered:

• Hard Tea Pods
• Soft Tea Pods

Distribution Channels Covered:

• Independent Retailers
• Convenience Stores
• Supermarkets and Hypermarkets
• Specialist Retailers
• Online Stores

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Tea Pods Market, By Tea Type

• 5.1 Introduction
• 5.2 Black Tea
• 5.3 Green Tea
• 5.4 Herbal Tea
• 5.5 Other Tea Types

6 Global Tea Pods Market, By Type

• 6.1 Introduction
• 6.2 Hard Tea Pods
• 6.3 Soft Tea Pods

7 Global Tea Pods Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Independent Retailers
• 7.3 Convenience Stores
• 7.4 Supermarkets and Hypermarkets
• 7.5 Specialist Retailers
• 7.6 Online Stores

8 Global Tea Pods Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Bigelow Tea Co
• 10.2 Cornish Tea & Cornish Coffee Ltd
• 10.3 Keurig Green Mountain Inc
• 10.4 Nestle SA
• 10.5 Reily Foods Company
• 10.6 Starbucks Corporation
• 10.7 Teekanne GMBH & Co. KG
• 10.8 Unilever
• 10.9 Jacobs Douwe Egberts
• 10.10 Harney & Sons
• 10.11 Red Diamond Inc
• 10.12 Reily Foods Company
• 10.13 Lipton Teas & Infusions
• 10.14 STASH Tea Company
• 10.15 Gourmet Coffee Company