세계의 모바일 앱 및 웹 애널리틱스 시장 예측(-2032년) : 컴포넌트별, 전개 모드별, 플랫폼별, 용도별, 최종 사용자별, 지역별

According to Stratistics MRC, the Global Mobile Apps and Web Analytics is accounted for $15.01 billion in 2025 and is expected to reach $48.38 billion by 2032 growing at a CAGR of 18.2% during the forecast period. Mobile apps and web analytics encompass data-driven techniques used to monitor, analyze, and enhance user interactions across digital platforms. These tools provide valuable insights into engagement patterns, user behavior, and conversion metrics, enabling businesses to refine strategies for improved performance. By assessing factors such as traffic sources, session duration, and retention rates, organizations can optimize user experiences and increase efficiency. Advanced analytics integrate AI-powered automation and predictive modeling, supporting data-driven decision-making in digital marketing and mobile application development.

According to the annual report of Alphabet (2023), the total revenue generated from Google search and YouTube ads segment was US$ 14.9 billion during 2022-23.

Market Dynamics:

Driver:

Exponential growth in mobile app usage & need for deep user understanding

Mobile Apps and web analytics with smartphone penetration increasing worldwide, companies are prioritizing data-driven strategies to enhance customer experience and optimize app performance. The ability to track metrics such as session duration, conversion rates, and retention trends enables brands to refine marketing approaches and improve digital offerings. The ability to track metrics such as session duration, conversion rates, and retention trends enables brands to refine marketing approaches and improve digital offerings.

Restraint:

Growing concerns about user privacy and stricter regulations

Governments and regulatory bodies are enforcing stringent policies on data collection and usage, requiring businesses to ensure compliance with transparency standards. Additionally, evolving consumer awareness regarding digital privacy is prompting companies to modify tracking methods, restricting the depth of analytics available. Striking a balance between effective data-driven strategies and ethical data handling remains a challenge, pushing businesses to adopt secure analytics frameworks.

Opportunity:

Specialized analytics solutions for specific industries

Sectors such as healthcare, e-commerce, and finance are leveraging customized data insights to enhance decision-making and operational efficiency. Industry-focused analytics tools allow businesses to address unique challenges, such as real-time patient monitoring or fraud detection in financial transactions. As demand for sector-specific intelligence increases, analytics firms are integrating advanced AI, machine learning, and automation to refine analytical accuracy and optimize user engagement.

Threat:

Increasingly stringent data privacy regulations

With global frameworks such as GDPR and CCPA setting strict guidelines, companies face the challenge of restructuring analytics methodologies to align with evolving legal standards. Additionally, potential legal repercussions for non-compliance could impact operational costs and limit the availability of granular user insights. The ongoing development of privacy-preserving analytics solutions, such as differential privacy techniques, is becoming critical for industry sustainability impeding the market growth.

Covid-19 Impact:

The pandemic accelerated the demand for digital analytics as businesses adapted to remote operations and online consumer interactions. With physical retail and service-based industries shifting toward digital platforms, mobile and web analytics played a crucial role in optimizing online engagement. While initial market disruptions impacted investment in analytics tools, recovery efforts have reinforced their importance in tracking customer preferences and improving digital accessibility.

The solutions segment is expected to be the largest during the forecast period

The solutions segment is expected to account for the largest market share during the forecast period as businesses continue to adopt comprehensive analytics platforms for data-driven decision-making. Integrated analytics solutions enable companies to monitor user behavior, optimize digital strategies, and improve competitive positioning. The evolution of cloud-based analytics and AI-powered tools is further driving adoption, making solutions an indispensable component of modern digital ecosystems.

The mobile analytics segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mobile analytics segment is predicted to witness the highest growth rate fuelled by the increasing reliance on mobile applications for business operations, entertainment, and e-commerce. The rise of mobile-first strategies and app-based consumer engagement is strengthening demand for analytics tools that assess in-app behavior and optimize performance. Additionally, advancements in real-time data tracking and behavioral pattern analysis are enhancing personalization, further propelling market growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid Smartphone adoption, expanding e-commerce activities, and growing digital transformation initiatives. Countries such as China, India, and South Korea are investing heavily in analytics technologies to refine user engagement strategies and improve business scalability. Additionally, the proliferation of mobile-based financial services and digital retail platforms is reinforcing the demand for sophisticated analytics solutions.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fuelled by strong technological innovation, extensive app development activities, and regulatory-driven advancements in analytics frameworks. Leading companies in the U.S. and Canada are integrating AI-driven insights into digital strategies, improving personalization and predictive modeling capabilities. Additionally, the region's focus on data privacy and compliance is encouraging the development of secure analytics solutions, driving sustained industry growth.

Key players in the market

Some of the key players in Mobile Apps and Web Analytics Market include Apple Inc., Adobe, Facebook, Amplitude, Inc., Microsoft, Google, Oracle, UXCam Inc., Upland Software, Inc., Amazon Web Services, Inc., Flurry, Mixpanel, OpenText Corporation, AppsFlyer, Contentsquare, GoodData Corporation and Salesforce.com Inc.

Key Developments:

In May 2025, Adobe and Gatorade unveiled a collaboration allowing consumers to personalize Gatorade Squeeze bottles using generative AI. This initiative showcases Adobe's AI capabilities in enhancing customer experiences.

In May 2025, Adobe reached an agreement with the U.S. General Services Administration to offer a comprehensive Paperless Government Solution at a 70% discount. The deal aims to help agencies eliminate manual processes and reduce paper-related costs.

In May 2025, Amplitude signed a strategic collaboration agreement with Amazon Web Services (AWS). The partnership focuses on delivering faster customer insights and smarter personalization.

Components Covered:

• Solutions
• Services
• Other Components

Deployment Modes Covered:

• Cloud-Based
• On-Premises

Platforms Covered:

• Mobile Analytics
• Web Analytics
• Other Platforms

Applications Covered:

• Search Engine Ranking & Tracking
• Mobile Advertising & Marketing Analytics
• Marketing Automation & Content Marketing
• Application Performance & Advertising Optimization
• In-App & Web Behavioral Analysis
• Social Media Management
• Traffic and User Behavior Analysis
• Other Applications

End Users Covered:

• Retail & E-commerce
• Media & Entertainment
• BFSI (Banking, Financial Services, and Insurance)
• Healthcare
• IT & Telecom
• Travel & Hospitality
• Education
• Government
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mobile Apps and Web Analytics Market, By Component

• 5.1 Introduction
• 5.2 Solutions
  • 5.2.1 Data Analytics
  • 5.2.2 Data Discovery
  • 5.2.3 Data Visualization & Reporting
  • 5.2.4 Data Management
• 5.3 Services
  • 5.3.1 Consulting
  • 5.3.2 Support & Maintenance
  • 5.3.3 Deployment & Integration
  • 5.3.4 Managed Services
• 5.4 Other Components

6 Global Mobile Apps and Web Analytics Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud-Based
• 6.3 On-Premises

7 Global Mobile Apps and Web Analytics Market, By Platform

• 7.1 Introduction
• 7.2 Mobile Analytics
  • 7.2.1 Android
  • 7.2.2 iOS
• 7.3 Web Analytics
  • 7.3.1 Desktop
  • 7.3.2 Mobile Web
• 7.4 Other Platforms

8 Global Mobile Apps and Web Analytics Market, By Application

• 8.1 Introduction
• 8.2 Search Engine Ranking & Tracking
• 8.3 Mobile Advertising & Marketing Analytics
• 8.4 Marketing Automation & Content Marketing
• 8.5 Application Performance & Advertising Optimization
• 8.6 In-App & Web Behavioral Analysis
• 8.7 Social Media Management
• 8.8 Traffic and User Behavior Analysis
• 8.9 Other Applications

9 Global Mobile Apps and Web Analytics Market, By End User

• 9.1 Introduction
• 9.2 Retail & E-commerce
• 9.3 Media & Entertainment
• 9.4 BFSI (Banking, Financial Services, and Insurance)
• 9.5 Healthcare
• 9.6 IT & Telecom
• 9.7 Travel & Hospitality
• 9.8 Education
• 9.9 Government
• 9.10 Other End Users

10 Global Mobile Apps and Web Analytics Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Apple Inc.
• 12.2 Adobe
• 12.3 Facebook
• 12.4 Amplitude, Inc.
• 12.5 Microsoft
• 12.6 Google
• 12.7 Oracle
• 12.8 UXCam Inc.
• 12.9 Upland Software, Inc.
• 12.10 Amazon Web Services, Inc.
• 12.11 Flurry
• 12.12 Mixpanel
• 12.13 OpenText Corporation
• 12.14 AppsFlyer
• 12.15 Contentsquare
• 12.16 GoodData Corporation
• 12.17 Salesforce.com Inc.