세계의 에너지 껌 시장 예측(-2032년) : 제품 유형, 맛, 원료 유형, 소비자 연령층, 유통 채널, 용도별, 지역별 분석

According to Stratistics MRC, the Global Energy Gum Market is accounted for $128.5 million in 2025 and is expected to reach $248.8 million by 2032 growing at a CAGR of 9.9% during the forecast period. Energy gum is a type of chewing gum infused with ingredients designed to boost mental alertness and physical energy. It typically contains caffeine, vitamins, amino acids like taurine, or natural stimulants such as guarana or ginseng. This gum provides a quick, convenient way to increase focus, reduce fatigue, and enhance performance without the need to drink beverages. Often used by students, athletes, and professionals, energy gum delivers its stimulating effects faster due to absorption through the mouth's mucous membranes. It combines the benefits of traditional gum chewing with a functional energy boost, making it a popular alternative to energy drinks and supplements.

According to the 2023 report by the NIH, approximately 20% of adults in the United States reported being physically inactive, resulting in high demand for products that enhance energy levels.

Market Dynamics:

Driver:

Health and Fitness Trends

Health and fitness trends have significantly influenced the energy gum market, driving its growth and innovation. As more individuals adopt active lifestyles, there's an increased demand for convenient, on-the-go energy solutions. Energy gums, offering rapid absorption of stimulants like caffeine and B-vitamins, cater to this need, enhancing mental alertness and physical performance. Their portability and quick action make them popular among athletes and fitness enthusiasts. Additionally, the rise of wellness-focused products and natural ingredients aligns with consumer preferences, further boosting the market's expansion.

Restraint:

Regulatory Scrutiny

Regulatory scrutiny provides substantial difficulties to the market by requiring high safety, labelling, and ingredient standards. Product releases are delayed and production expenses are raised by compliance. Limiting formulation options due to restrictions on caffeine might decrease customer attractiveness. Global distribution is further complicated by regionally specific rules. By restricting innovation, raising operational costs, and possibly discouraging new competitors, these obstacles impede market growth and, in the end, hamper the growth of the energy gum sector.

Opportunity:

E-commerce Growth

The rapid growth of e-commerce has absolutely driven the Energy Gum market by expanding consumer reach and convenience. Online platforms enable easy access to a wider audience, boosting sales and brand visibility. Quick delivery services and targeted digital marketing enhance customer engagement and impulse purchases. Additionally, data-driven insights from e-commerce help tailor products to consumer preferences, fueling innovation. Overall, e-commerce growth accelerates Energy Gum market expansion by creating seamless buying experiences and tapping into new demographics efficiently.

Threat:

Limited Awareness in Emerging Markets

Limited awareness in emerging markets significantly hinders the growth of the energy gum market. Consumers unfamiliar with the product often hesitate to try it, slowing adoption rates. Additionally, lack of knowledge about benefits and usage reduces demand. This restricts market penetration and delays the development of distribution channels. Without targeted education and marketing, companies struggle to build trust and brand recognition, ultimately impeding sales and market expansion in these regions.

Covid-19 Impact

The COVID-19 pandemic initially spurred a surge in demand for energy gum as consumers sought convenient wellness products. However, supply chain disruptions, reduced consumer spending, and restrictions on non-essential goods posed challenges. As the situation stabilizes, the market is expected to regain momentum, driven by a growing focus on health and wellness. Companies are responding with product innovations and strategic partnerships to cater to evolving consumer preferences.

The fruit flavor segment is expected to be the largest during the forecast period

The fruit flavor segment is expected to account for the largest market share during the forecast period because consumers seeking refreshing and enjoyable taste experiences. Its natural, vibrant flavors enhance product attractiveness, boosting consumer preference and repeat purchases. This segment also aligns with health-conscious trends, as fruity flavors often suggest a healthier, more natural option. Consequently, fruit-flavored energy gums drive market growth by expanding customer base, increasing sales, and encouraging innovation in product development.

The weight management segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the weight management segment is predicted to witness the highest growth rate, due to growing consumer demand for convenient, low-calorie energy solutions that support fitness and wellness goals. As more people focus on maintaining a healthy weight, energy gums infused with metabolism-boosting ingredients like caffeine and vitamins offer an attractive, on-the-go alternative to traditional energy products. This trend fuels market growth by expanding the consumer base, encouraging product innovation, and increasing overall sales within the energy gum category.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share as it promotes enhanced productivity and alertness, supporting fast-paced lifestyles in urban centers. The market's expansion encourages innovation and investment in healthier, functional ingredients, boosting local economies. Additionally, energy gum provides an alternative to traditional energy drinks, reducing sugar consumption and supporting wellness trends. Overall, it significantly contributes to lifestyle enhancement and economic development across Asia Pacific.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, because it supports health-conscious consumers seeking quick energy boosts without sugary drinks. This market growth stimulates local manufacturing, innovation, and retail sectors, creating jobs and boosting the economy. Additionally, increased consumer awareness about functional snacks encourages healthier alternatives, contributing to improved wellness trends across the region. Overall, the Energy Gum market fosters economic growth and healthier consumer choices.

Key players in the market

Some of the key players profiled in the Energy Gum Market include Mars, Inc., Mondelez International, Inc., Perfetti Van Melle, Run Gum, NeuroGum, Blast Power Gum, Rev Gum, Military Energy Gum, Blockhead, Lotte Confectionery, Apollo Energy Gum, Hype Energy, Jolt, Viter Energy, Eagle Energy and Kratos Energy.

Key Developments:

In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit through the 2025 National Women's Soccer League (NWSL) season. This move marks a transition from Mars' previous sponsorship of the team through its SNICKERS(R) brand in 2024 to becoming the Spirit's Official Petcare Partner in 2025.

In August 2024, Mars Incorporated has announced its acquisition of Kellanova, the company formerly known as Kellogg's, in a landmark $35.9 billion deal-the largest in the food industry in 2024.

In May 2021, Mars, Incorporated and Microsoft announced an expanded partnership aimed at accelerating Mars' digital transformation across its global operations. Leveraging Microsoft's Azure platform, the collaboration focuses on optimizing manufacturing processes, enhancing associate experiences, and delivering personalized consumer engagement.

Products Covered:

• Caffeinated Gum
• Vitamin-Infused Gum
• Sugar-Free Gum
• Natural/Organic Gum

Flavors Covered:

• Mint
• Fruit Flavor
• Other Flavors

Ingredient Types Covered:

• Synthetic Ingredients
• Natural Ingredients

Consumer Age Groups Covered:

• Teens (13-19)
• Young Adults (20-35)
• Adults (36-50)
• Seniors (51+)

Distribution Channels Covered:

• Supermarket
• Convenience Stores
• Health Stores
• Online
• Specialty Stores

Applications Covered:

• Sports & Fitness
• Daily Energy Boost
• Cognitive Enhancement
• Weight Management
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Energy Gum Market, By Product

• 5.1 Introduction
• 5.2 Caffeinated Gum
• 5.3 Vitamin-Infused Gum
• 5.4 Sugar-Free Gum
• 5.5 Natural/Organic Gum

6 Global Energy Gum Market, By Flavor

• 6.1 Introduction
• 6.2 Mint
• 6.3 Fruit Flavor
• 6.4 Other Flavors

7 Global Energy Gum Market, By Ingredient Type

• 7.1 Introduction
• 7.2 Synthetic Ingredients
• 7.3 Natural Ingredients

8 Global Energy Gum Market, By Consumer Age Group

• 8.1 Introduction
• 8.2 Teens (13-19)
• 8.3 Young Adults (20-35)
• 8.4 Adults (36-50)
• 8.5 Seniors (51+)

9 Global Energy Gum Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Supermarket
• 9.3 Convenience Stores
• 9.4 Health Stores
• 9.5 Online
• 9.6 Specialty Stores

10 Global Energy Gum Market, By Application

• 10.1 Introduction
• 10.2 Sports & Fitness
• 10.3 Daily Energy Boost
• 10.4 Cognitive Enhancement
• 10.5 Weight Management
• 10.6 Other Applications

11 Global Energy Gum Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Mars, Inc.
• 13.2 Mondelez International, Inc.
• 13.3 Perfetti Van Melle
• 13.4 Run Gum
• 13.5 NeuroGum
• 13.6 Blast Power Gum
• 13.7 Rev Gum
• 13.8 Military Energy Gum
• 13.9 Blockhead
• 13.10 Lotte Confectionery
• 13.11 Apollo Energy Gum
• 13.12 Hype Energy
• 13.13 Jolt
• 13.14 Viter Energy
• 13.15 Eagle Energy
• 13.16 Kratos Energy