세계의 미디어용 AI 시장 : 예측 - 컴포넌트별, 전개 방식별, 기업 규모별, 기술별, 용도별, 최종 사용자별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global AI in Media Market is accounted for $10.9 billion in 2025 and is expected to reach $82.8 billion by 2032 growing at a CAGR of 33.5% during the forecast period. AI in media refers to the integration of artificial intelligence technologies such as machine learning, natural language processing, and computer vision into content creation, distribution, personalization, and analytics across media platforms. It enables automated editing, real-time recommendations, audience behavior analysis, and targeted advertising, thereby improving operational efficiency and user engagement. AI is revolutionizing workflows in journalism, entertainment, and broadcasting, allowing media companies to make data-driven decisions and deliver highly customized content at scale.

Market Dynamics:

Driver:

Growing demand for virtual assistants & chatbots

The AI in media market is experiencing substantial momentum driven by the escalating demand for virtual assistants and chatbots across media platforms. These intelligent systems enable 24/7 customer interaction, enhance user engagement through personalized content delivery, and optimize streaming experiences by analyzing user behavior patterns. AI-powered chatbots significantly improve customer service capabilities while reducing operational costs, enabling media companies to provide instant responses and targeted content recommendations that drive viewer retention and satisfaction.

Restraint:

Limited interpretability

The AI in media market faces significant constraints due to limited interpretability of AI algorithms, particularly in content recommendation systems and automated decision-making processes. Media organizations encounter challenges in explaining AI-driven content curation decisions to stakeholders, creating transparency issues that affect consumer trust and regulatory compliance. Additionally, the "black box" nature of complex AI models makes it difficult for media professionals to understand algorithmic bias patterns, potentially leading to skewed content distribution and reduced credibility in editorial processes.

Opportunity:

AI-driven fake news detection tools

The proliferation of misinformation has created substantial opportunities for AI-driven fake news detection technologies within the media ecosystem. Advanced machine learning algorithms can analyze content patterns, verify source credibility, and identify manipulated media in real-time, offering media organizations powerful tools to maintain editorial integrity. Furthermore, these AI systems can process vast amounts of information simultaneously, enabling news organizations to implement automated fact-checking mechanisms that enhance content reliability while reducing manual verification costs and response times.

Threat:

Misuse of generative AI

Generative AI presents significant threats to media integrity through the potential creation of deepfakes, synthetic content and sophisticated misinformation campaigns. The technology's capability to produce highly convincing fake videos and manipulated digital content poses risks to public trust in media authenticity and can influence public opinion through misleading narratives. Moreover, the accessibility of generative AI tools has lowered barriers for creating deceptive content, creating challenges for media organizations in distinguishing between authentic and artificially generated information.

Covid-19 Impact:

The COVID-19 pandemic positively accelerated AI adoption in media platforms as organizations leveraged artificial intelligence for content monitoring, sentiment analysis, and enhanced digital communication during lockdowns. AI-powered tools monitored social media channels extensively, analyzed public sentiment regarding pandemic developments, and facilitated accurate information dissemination through automated fact-checking systems. Additionally, the shift toward remote content consumption drove media companies to implement AI-driven personalization technologies more rapidly.

The solutions segment is expected to be the largest during the forecast period

The solutions segment is expected to account for the largest market share during the forecast period due to the critical requirement for specialized software tools and platforms that enable content creation, distribution, and audience analytics. Media organizations prioritize comprehensive AI solutions that integrate seamlessly with existing infrastructure, providing automated workflow capabilities, content personalization engines, and predictive analytics tools. Moreover, the segment benefits from continuous technological advancement, offering media companies' scalable platforms for content optimization, viewer engagement enhancement, and operational efficiency improvements.

The cloud-based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based segment is predicted to witness the highest growth rate. Cloud-based AI solutions demonstrate superior scalability, cost-effectiveness, and accessibility compared to on-premise alternatives, driving their rapid adoption across media organizations. The segment's growth is fueled by cloud platforms' ability to handle massive data processing requirements, enable seamless AI model updates, and facilitate remote collaboration among media teams. Additionally, cloud-based deployment eliminates substantial upfront infrastructure investments while providing real-time analytics capabilities essential for content personalization and audience engagement optimization.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share through its concentration of technology giants, including Google, Amazon, and IBM, which drive cutting-edge AI development for media applications. The region benefits from substantial investments in research and development advanced technological infrastructure, and widespread adoption of AI-powered media solutions across entertainment, news, and advertising sectors. Furthermore, the presence of major streaming platforms and media conglomerates accelerates AI integration initiatives, supporting continued market dominance.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid digital transformation initiatives in countries including China, India, and South Korea. Expanding internet penetration, increasing smartphone adoption, and growing demand for localized content personalization fuel substantial investments in AI-powered media technologies. Additionally, the region's large population base presents significant opportunities for AI-driven audience analytics, targeted advertising, and content optimization solutions that media companies actively pursue.

Key players in the market

Some of the key players in AI in Media Market include Alphabet Inc., Adobe, IBM, Nvidia, Netflix, Disney, Paramount Pictures, 20th Century Studios, Universal Pictures, Spotify, Veritone, Runway (RunwayML), Synthesia, Papercup, Vizrt, RealEyes, DeepDub, Wonder Dynamics, Respeecher, and Flawless AI.

Key Developments:

In August 2025, Two new open-weight AI reasoning models from OpenAI released bring cutting-edge AI development directly into the hands of developers, enthusiasts, enterprises, startups and governments everywhere across every industry and at every scale. NVIDIA's collaboration with OpenAI on these open models gpt-oss-120b and gpt-oss-20b is a testament to the power of community-driven innovation and highlights NVIDIA's foundational role in making AI accessible worldwide.

In July 2025, Elior Group and IBM announce their association to create an "agentic AI & Data Factory" to serve Elior Group's innovation, digital transformation, and improved operational performance. This collaboration represents a major step forward in the innovation and digitization of the Elior Group, a world leader in contract catering and services for businesses and local authorities.

In June 2025, Adobe announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale.

Components Covered:

• Solutions
• Services

Deployment Modes:

• Cloud-Based
• On-Premises

Enterprise Sizes Covered:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

Technologies Covered:

• Machine Learning (ML)
• Natural Language Processing (NLP)
• Computer Vision
• Speech Recognition
• Generative AI
• Other Technologies

Applications Covered:

• Content Creation
• Personalization & Recommendation
• Media Planning & Buying
• Audience Targeting
• Sentiment Analysis
• Search Optimization
• Translation & Subtitling
• Social Media & Influencer AI
• Voice Cloning & Dubbing
• Other Applications

End Users Covered:

• Film & TV Studios
• OTT Platforms
• Advertising Agencies
• News & Journalism
• Music & Audio Streaming Services
• Gaming & eSports
• Publishing Houses
• Social Media Platforms
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global AI in Media Market, By Component

• 5.1 Introduction
• 5.2 Solutions
  • 5.2.1 AI-Based Content Creation Tools
  • 5.2.2 Recommendation Engines
  • 5.2.3 Media Analytics Tools
  • 5.2.4 Chatbots & Virtual Assistants
• 5.3 Services
  • 5.3.1 Integration & Deployment
  • 5.3.2 Consulting
  • 5.3.3 Maintenance & Support

6 Global AI in Media Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud-Based
• 6.3 On-Premises

7 Global AI in Media Market, By Enterprise Size

• 7.1 Introduction
• 7.2 Small & Medium Enterprises (SMEs)
• 7.3 Large Enterprises

8 Global AI in Media Market, By Technology

• 8.1 Introduction
• 8.2 Machine Learning (ML)
• 8.3 Natural Language Processing (NLP)
• 8.4 Computer Vision
• 8.5 Speech Recognition
• 8.6 Generative AI
• 8.7 Other Technologies

9 Global AI in Media Market, By Application

• 9.1 Introduction
• 9.2 Content Creation
• 9.3 Personalization & Recommendation
• 9.4 Media Planning & Buying
• 9.5 Audience Targeting
• 9.6 Sentiment Analysis
• 9.7 Search Optimization
• 9.8 Translation & Subtitling
• 9.9 Social Media & Influencer AI
• 9.10 Voice Cloning & Dubbing
• 9.11 Other Applications

10 Global AI in Media Market, By End User

• 10.1 Introduction
• 10.2 Film & TV Studios
• 10.3 OTT Platforms
• 10.4 Advertising Agencies
• 10.5 News & Journalism
• 10.6 Music & Audio Streaming Services
• 10.7 Gaming & eSports
• 10.8 Publishing Houses
• 10.9 Social Media Platforms
• 10.1 Other End Users

11 Global AI in Media Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Alphabet Inc.
• 13.2 Adobe
• 13.3 IBM
• 13.4 Nvidia
• 13.5 Netflix
• 13.6 Disney
• 13.7 Paramount Pictures
• 13.8 20th Century Studios
• 13.9 Universal Pictures
• 13.10 Spotify
• 13.11 Veritone
• 13.12 Runway (RunwayML)
• 13.13 Synthesia
• 13.14 Papercup
• 13.15 Vizrt
• 13.16 RealEyes
• 13.17 DeepDub
• 13.18 Wonder Dynamics
• 13.19 Respeecher
• 13.20 Flawless AI