세계의 가상현실 기반 인지치료 시장 예측(-2032년) : 컴포넌트, 소프트웨어, 서비스, 기술, 용도, 최종 사용자, 지역별 분석

According to Stratistics MRC, the Global Virtual Reality-Based Cognitive Therapy Market is accounted for $1.3 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 19.9% during the forecast period. Virtual Reality-Based Cognitive Therapy (VR-CBT) is an innovative therapeutic approach that integrates immersive virtual reality technology with traditional cognitive therapy techniques to treat mental health conditions, cognitive impairments, and neurological disorders. By creating realistic, interactive environments, VR-CBT allows patients to safely confront and manage stressors, phobias, or cognitive challenges while receiving guided interventions from therapists. This method enhances engagement, motivation, and adherence compared to conventional therapy, offering real-time feedback and customizable scenarios that target specific cognitive functions, emotional regulation, and behavioral modification, ultimately improving mental and cognitive health outcomes.

Market Dynamics:

Driver:

Advancements in VR technology

Real-time simulation, spatial immersion, and adaptive feedback are transforming cognitive engagement across therapy formats. Integration with exposure therapy, memory training, and executive function modules is expanding clinical applications. Remote access and gamified formats are fostering adoption among younger and tech-savvy populations. Research institutions and digital health innovators are propelling innovation in VR-based cognitive therapy platforms. These dynamics are expected to significantly boost the virtual reality-based cognitive therapy market.

Restraint:

Limited clinical validation and guidelines

Absence of peer-reviewed evidence and standardized protocols is restricting integration into regulated care pathways. Fragmented trial designs and lack of harmonized metrics are degrading reimbursement pathways. Healthcare providers face challenges in aligning immersive tools with evidence-based cognitive care models. Developers must invest in rigorous trials and cross-disciplinary frameworks to overcome these barriers. These limitations are expected to constrain the virtual reality-based cognitive therapy market.

Opportunity:

Rising prevalence of mental health disorders

Increasing demand for non-invasive, personalized interventions is reshaping therapeutic delivery. Integration with teletherapy, mobile platforms, and behavioral analytics is fostering uptake in institutional and home settings. Public health campaigns and employer wellness programs are driving early engagement. Demand for scalable, personalized solutions is propelling innovation in VR cognitive therapy applications. These trends are expected to significantly boost the virtual reality-based cognitive therapy market.

Threat:

Resistance to adoption among therapists

Professional skepticism and workflow disruption are impeding integration into conventional therapy models. Lack of familiarity with immersive technologies is constraining therapeutic confidence and institutional support. Institutions face barriers in onboarding, clinical alignment, and outcome tracking. Developers must address usability, education, and support gaps to enable broader acceptance. Such constraints are expected to hinder the virtual reality-based cognitive therapy market.

Covid-19 Impact:

The Covid-19 pandemic disrupted in-person cognitive therapy models and accelerated demand for remote, immersive solutions. Lockdowns and rising psychological distress drove interest in VR-based interventions for cognitive resilience and behavioral health. Platforms offering memory enhancement, attention training, and emotional regulation gained traction during the crisis. Hybrid care models and teletherapy integration are expanding access to VR cognitive tools post-pandemic. Public health focus on mental agility and digital wellness is fostering investment in scalable interventions. These shifts are expected to propel the virtual reality-based cognitive therapy market.

The immersive VR systems segment is expected to be the largest during the forecast period

The immersive VR systems segment is expected to account for the largest market share during the forecast period due to advancements in VR technology and demand for high-fidelity cognitive therapy environments. Fully immersive headsets and multisensory platforms are driving clinical engagement and patient retention. Hospitals, clinics, and academic centers are expanding use for attention, memory, and executive function training. Integration with biometric feedback and AI-driven personalization is fostering therapeutic precision. Manufacturers are investing in modular, condition-specific formats to broaden reach, this segment is expected to significantly boost the market.

The home-based therapy segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the home-based therapy segment is predicted to witness the highest growth rate drive demand for accessible cognitive care solutions. Portable headsets, app-based modules, and guided therapy programs are accelerating adoption across residential settings. Integration with telehealth platforms and self-guided routines is fostering engagement among underserved populations. Developers are focusing on affordability, ease of use, and adaptive content to expand reach. Public and private initiatives supporting remote cognitive care are propelling innovation in home-based formats.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share by VR technology innovation and strong investment in digital cognitive health. United States and Canada are scaling adoption across clinical, academic, and consumer segments. Regulatory support, reimbursement pathways, and public-private partnerships are accelerating deployment. Academic institutions and startups are fostering research in immersive cognitive therapy protocols. Integration with insurance-backed wellness programs is expanding institutional uptake.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by rising mental health awareness and expanding digital infrastructure. Countries like China, India, South Korea, and Japan are investing in VR-based cognitive wellness platforms and school-based interventions. Mobile-first populations and competitive pricing are accelerating consumer adoption. Government-backed initiatives in emotional resilience and youth mental health are fostering engagement. Regional innovation in immersive content and multilingual therapy modules is driving uptake.

Key players in the market

Some of the key players in Virtual Reality-Based Cognitive Therapy Market include XRHealth Inc., MyndVR Inc., AppliedVR, Inc., MindMaze SA, Neuroelectrics, Emotiv Inc., Flow Neuroscience, Cognifit Inc., Posit Science Corporation, Novela Neurotechnologies, BrainCo, Inc., Neurable, OpenBCI and Aural Analytics, Inc.

Key Developments:

In August 2025, XRHealth launched XRHealth 2.0, a unified XR healthcare ecosystem for patients and clinicians. This platform streamlined therapy delivery, integrated tools from recent mergers and partnerships, and opened access to third-party developers.

In March 2023, MyndVR partnered with Stage Access to offer classical music and performances to older adults through virtual reality. This collaboration aims to improve the quality of life for seniors, particularly those who are isolated or have limited mobility.

Components Covered:

• Hardware
• VR Headsets
• Sensors & Trackers
• Haptic Devices

Softwares Covered:

• Cognitive Therapy Platforms
• Neurofeedback

Services Covered:

• Implementation & Integration
• Maintenance & Support
• Training & Consultation

Technologies Covered:

• Immersive VR Systems
• Non-Immersive VR Systems
• Mixed Reality (MR)

Applications Covered:

• Cognitive Rehabilitation
• Stress & Anxiety Management
• Pain Management
• Neurodevelopmental Disorders
• PTSD & Trauma Therapy
• Other Applications

End Users Covered:

• Hospitals & Clinics
• Rehabilitation Centers
• Mental Health Facilities
• Research Institutes & Academics
• Home-Based Therapy
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Virtual Reality-Based Cognitive Therapy Market, By Component

• 5.1 Introduction
• 5.2 Hardware
• 5.3 VR Headsets
• 5.4 Sensors & Trackers
• 5.5 Haptic Devices

6 Global Virtual Reality-Based Cognitive Therapy Market, By Software

• 6.1 Introduction
• 6.2 Cognitive Therapy Platforms
• 6.3 Neurofeedback

7 Global Virtual Reality-Based Cognitive Therapy Market, By Services

• 7.1 Introduction
• 7.2 Implementation & Integration
• 7.3 Maintenance & Support
• 7.4 Training & Consultation

8 Global Virtual Reality-Based Cognitive Therapy Market, By Technology

• 8.1 Introduction
• 8.2 Immersive VR Systems
• 8.3 Non-Immersive VR Systems
• 8.4 Mixed Reality (MR)

9 Global Virtual Reality-Based Cognitive Therapy Market, By Application

• 9.1 Introduction
• 9.2 Cognitive Rehabilitation
• 9.3 Stress & Anxiety Management
• 9.4 Pain Management
• 9.5 Neurodevelopmental Disorders
• 9.6 PTSD & Trauma Therapy
• 9.7 Other Applications

10 Global Virtual Reality-Based Cognitive Therapy Market, By End User

• 10.1 Introduction
• 10.2 Hospitals & Clinics
• 10.3 Rehabilitation Centers
• 10.4 Mental Health Facilities
• 10.5 Research Institutes & Academics
• 10.6 Home-Based Therapy
• 10.7 Other End Users

11 Global Virtual Reality-Based Cognitive Therapy Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 XRHealth Inc.
• 13.2 MyndVR Inc.
• 13.3 AppliedVR, Inc.
• 13.4 MindMaze SA
• 13.5 Neuroelectrics
• 13.6 Emotiv Inc.
• 13.7 Flow Neuroscience
• 13.8 Cognifit Inc.
• 13.9 Posit Science Corporation
• 13.10 Novela Neurotechnologies
• 13.11 BrainCo, Inc.
• 13.12 Neurable
• 13.13 OpenBCI
• 13.14 Aural Analytics, Inc.