세계의 애완동물용 원격의료 서비스 시장 예측(-2032년) : 서비스 유형별, 동물 유형별, 비즈니스 모델별, 기술별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Telehealth Services for Pets Market is accounted for $369.0 million in 2025 and is expected to reach $1345.4 million by 2032 growing at a CAGR of 20.3% during the forecast period. Telehealth Services for Pets refer to the delivery of veterinary care and medical consultation remotely through digital platforms, including video calls, mobile apps, and cloud-based systems. These services enable pet owners to access professional advice, monitor animal health, and receive early diagnoses without visiting a clinic physically. Telehealth integrates technologies such as artificial intelligence, wearable devices, and electronic health records to track vital signs, detect illnesses, and manage chronic conditions. It enhances convenience, reduces travel time, and supports continuous care while maintaining high standards of veterinary practice. This approach is especially vital amid rising pet ownership and increasing prevalence of animal diseases.

Market Dynamics:

Driver:

Rising Prevalence of Animal Diseases

The increasing incidence of infectious and chronic diseases among pets and livestock is a major driver for telehealth services. Pet owners are seeking timely medical advice and remote monitoring to manage conditions like diabetes, arthritis, and respiratory infections. Telehealth platforms offer early diagnosis and continuous care, reducing the need for physical visits. This trend is amplified by growing awareness of animal health and the need for preventive care, fueling demand for digital veterinary solutions, thus it drives the growth of the market.

Restraint:

Regulatory and Licensing Challenges

Regulatory and licensing challenges significantly impede the expansion of telehealth services for pets. Inconsistent laws across regions, unclear guidelines for remote veterinary care, and restrictions on cross-border consultations create operational barriers. These complexities delay service deployment, discourage investment, and limit access to digital platforms. Without standardized regulations and streamlined licensing procedures, telehealth providers struggle to scale, ultimately slowing market growth and reducing the availability of remote veterinary care for pet owners.

Opportunity:

Advancements in Technology

Technological innovations present vast opportunities for telehealth services in veterinary care. Integration of artificial intelligence, wearable health trackers, and cloud-based electronic health records enables real-time monitoring and predictive diagnostics. Mobile apps and smart devices allow pet owners to track vital signs and receive alerts for abnormal health patterns. These advancements enhance service efficiency, improve diagnostic accuracy, and support personalized treatment plans. As technology evolves, telehealth platforms are poised to revolutionize pet healthcare delivery globally.

Threat:

Concerns over Quality of Care

Concerns over quality of care significantly hinder the growth of telehealth services for pets. Limited physical examination capabilities raise doubts about diagnostic accuracy and treatment effectiveness, especially in complex or emergency cases. Pet owners and veterinarians may hesitate to adopt virtual consultations due to perceived risks and lack of trust. These apprehensions slow market penetration, reduce user engagement, and necessitate robust standards and hybrid care models to ensure consistent, high-quality veterinary outcomes.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of telehealth services for pets, as lockdowns and social distancing restricted access to physical clinics. Pet owners turned to virtual consultations for routine checkups, behavioral advice, and chronic disease management. Veterinary practices rapidly digitized their services, embracing mobile apps and video platforms. This shift not only ensured continuity of care during the crisis but also highlighted the long-term viability of telehealth, setting the stage for sustained growth post-pandemic.

The livestock segment is expected to be the largest during the forecast period

The livestock segment is expected to account for the largest market share during the forecast period due to the economic importance of animal health in agriculture. Farmers increasingly rely on remote veterinary consultations to manage herd health, prevent disease outbreaks, and reduce mortality rates. Telehealth enables timely interventions and efficient monitoring of large animal populations, minimizing travel and operational costs. As livestock farming scales globally, especially in developing regions, digital veterinary solutions become indispensable for maintaining productivity and welfare.

The mobile applications segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate as their user-friendly interfaces, real-time connectivity, and integration with wearable devices make them ideal for pet owners seeking convenient healthcare solutions. Apps offer features like appointment scheduling, symptom tracking, and video consultations, enhancing accessibility and engagement. As smartphone penetration rises and digital literacy improves, mobile platforms will become the preferred channel for veterinary telehealth, driving rapid market expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share because of region's growing pet population, rising disposable incomes, and increasing awareness of animal health contribute to this dominance. Countries like China, India, and Japan are witnessing a surge in pet ownership and demand for quality veterinary care. Government initiatives supporting digital health infrastructure and the proliferation of mobile technology further bolster the adoption of telehealth services.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to region benefits from advanced veterinary infrastructure, high pet ownership rates, and widespread acceptance of digital healthcare. Regulatory support for telemedicine and investments in AI-driven platforms enhance service delivery. The U.S. and Canada lead in innovation, with startups and established players offering cutting-edge solutions. This dynamic ecosystem positions North America as a key growth engine for the industry.

Key players in the market

Some of the key players in Telehealth Services for Pets Market include Airvet, Vetster, GuardianVets, Ask.Vet, TeleVet, Anipanion, TeleTails, Animan Technologies, VitusVet, Petzam, FirstVet, Petriage, PetDesk, Virtuwoof and Whiskers Worldwide.

Key Developments:

In July 2024, PetDesk has joined forces with Veterinary Management Groups (VMG) to provide a unified technology solution for veterinary clinics, combining scheduling, communication, marketing, and telephony tools to streamline operations, improve client engagement, and support practice growth.

In April 2022, Foley & Lardner LLP represented PetMed Express in its partnership with Vetster, enabling PetMed's millions of customers to access telehealth vet services, while Vetster gains exclusive prescribing via PetMed and integrated delivery of pet medications.

Service Types Covered:

• Tele-Consultation / Virtual Consults
• Tele-Diagnostics & Imaging
• Tele-Monitoring & Wearables
• Emergency / Urgent Care Services
• Post-operative Care
• Preventive Care

Animal Types Covered:

• Companion Animals
• Equine
• Livestock
• Exotic Pets & Small Mammals
• Aquatic Animals

Business Models Covered:

• Subscription Models
• Pay-Per-Use / Fee-for-Service
• Licensing & Platform Fees
• Hardware Sales
• Value-Added Services

Technologies Covered:

• Mobile Applications
• Web-Based Platforms
• Video Conferencing Tools
• Wearable Devices & IoT Sensors
• Artificial Intelligence / Machine Learning
• Other Technologies

End Users Covered:

• Pet Owners
• Veterinary Clinics & Hospitals
• Animal Shelters & Rescues
• Livestock Producers / Farms
• Research Institutions

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Telehealth Services for Pets Market, By Service Type

• 5.1 Introduction
• 5.2 Tele-Consultation / Virtual Consults
• 5.3 Tele-Diagnostics & Imaging
• 5.4 Tele-Monitoring & Wearables
• 5.5 Emergency / Urgent Care Services
• 5.6 Post-operative Care
• 5.7 Preventive Care

6 Global Telehealth Services for Pets Market, By Animal Type

• 6.1 Introduction
• 6.2 Companion Animals
• 6.3 Equine
• 6.4 Livestock
• 6.5 Exotic Pets & Small Mammals
• 6.6 Aquatic Animals

7 Global Telehealth Services for Pets Market, By Business Model

• 7.1 Introduction
• 7.2 Subscription Models
• 7.3 Pay-Per-Use / Fee-for-Service
• 7.4 Licensing & Platform Fees
• 7.5 Hardware Sales
• 7.6 Value-Added Services

8 Global Telehealth Services for Pets Market, By Technology

• 8.1 Introduction
• 8.2 Mobile Applications
• 8.3 Web-Based Platforms
• 8.4 Video Conferencing Tools
• 8.5 Wearable Devices & IoT Sensors
• 8.6 Artificial Intelligence / Machine Learning
• 8.7 Other Technologies

9 Global Telehealth Services for Pets Market, By End User

• 9.1 Introduction
• 9.2 Pet Owners
• 9.3 Veterinary Clinics & Hospitals
• 9.4 Animal Shelters & Rescues
• 9.5 Livestock Producers / Farms
• 9.6 Research Institutions

10 Global Telehealth Services for Pets Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Airvet
• 12.2 Vetster
• 12.3 GuardianVets
• 12.4 Ask.Vet
• 12.5 TeleVet
• 12.6 Anipanion
• 12.7 TeleTails
• 12.8 Animan Technologies
• 12.9 VitusVet
• 12.10 Petzam
• 12.11 FirstVet
• 12.12 Petriage
• 12.13 PetDesk
• 12.14 Virtuwoof
• 12.15 Whiskers Worldwide