세계의 반려동물 원격의료 및 처방전 배송 시장 예측(-2032년) : 서비스 유형별, 동물 유형별, 비즈니스 모델별, 유통 채널별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Pet Telehealth & Prescription Delivery Market is accounted for $368.9 million in 2025 and is expected to reach $1345.3 million by 2032 growing at a CAGR of 20.3% during the forecast period. Pet Telehealth & Prescription Delivery is a service model that combines veterinary teleconsultations with home delivery of prescribed medications for pets. It enables pet owners to access remote health assessments, diagnostics, and medical advice via online platforms or mobile applications. Prescription delivery ensures timely and convenient access to veterinary drugs, supplements, and wellness products. This market serves busy or remote pet owners, supporting preventive care, chronic disease management, and emergency consultations while enhancing pet health and reducing unnecessary clinic visits.

According to the American Animal Hospital Association, the integration of virtual care platforms is expanding veterinary access, particularly for follow-up consultations and chronic condition management.

Market Dynamics:

Driver:

Rising pet healthcare expenditure

Driven by increasing pet ownership and heightened awareness of animal well-being, global expenditure on pet healthcare is rising significantly. Owners are prioritizing preventive care, chronic disease management, and teleconsultations for convenience and cost efficiency. The growing trend of pet humanization encourages investment in advanced diagnostics, nutrition, and telemedicine. Furthermore, the surge in insurance coverage and disposable income supports greater veterinary spending. Consequently, telehealth platforms offering seamless access to licensed veterinarians are witnessing accelerated adoption across urban and suburban markets.

Restraint:

Limited diagnostic scope online

Despite growing adoption, the limited diagnostic capability of telehealth services remains a key restraint. Many conditions require physical examination, imaging, or lab testing that virtual consultations cannot fully replace. The absence of tactile assessment often limits treatment accuracy and follow-up care. Additionally, regional restrictions on online prescription authority hinder comprehensive service delivery. These limitations necessitate hybrid care models integrating digital consultations with offline vet networks. Hence, expanding tele-diagnostic infrastructure is vital to bridging current capability gaps.

Opportunity:

Subscription-based wellness care models

Subscription-based wellness models present strong opportunities for long-term customer retention and steady revenue streams. These plans bundle regular teleconsultations, medication delivery, and preventive care reminders, enhancing pet health outcomes. Consumers increasingly prefer predictable, affordable monthly plans that offer convenience and continuity. Moreover, integration of AI-driven health tracking tools personalizes care delivery. Partnerships with insurers and e-commerce pet pharmacies further strengthen these models. Consequently, recurring digital wellness plans are emerging as a major growth enabler in the telehealth ecosystem.

Threat:

Competition from offline veterinary networks

Traditional veterinary clinics and hospitals pose an ongoing threat to telehealth expansion. Many pet owners still prefer in-person consultations for complex or emergency cases. Established offline networks with loyal clientele and advanced diagnostic capabilities often overshadow digital platforms. Additionally, vet associations sometimes express skepticism toward remote prescription and treatment reliability. This competitive landscape pressures telehealth providers to emphasize quality assurance, quick response times, and follow-up support. Building hybrid service alliances remains essential for market resilience and customer trust.

Covid-19 Impact:

The pandemic significantly accelerated the adoption of pet telehealth services as lockdowns restricted physical veterinary visits. Owners turned to virtual consultations for urgent care, behavioral advice, and medication renewals. This digital shift normalized remote veterinary interactions, leading to lasting changes in pet care habits. Prescription delivery platforms also thrived amid mobility restrictions. Post-pandemic, convenience and trust in telehealth remain strong, with hybrid models blending digital and in-clinic care sustaining momentum. Consequently, the market continues to expand through digitally enabled pet wellness ecosystems.

The live video consultations segment is expected to be the largest during the forecast period

The live video consultations segment is expected to account for the largest market share during the forecast period, resulting from its ability to replicate real-time veterinary interactions. Pet owners value the immediacy and personalized nature of video-based diagnosis and treatment guidance. Clinics and platforms are integrating HD streaming and AI-assisted symptom triage to enhance accuracy. Additionally, live video improves trust and compliance compared to chat-based consultations. Increasing smartphone penetration and internet accessibility further bolster this segment's dominance globally.

The dogs segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dogs segment is predicted to witness the highest growth rate, propelled by high adoption rates and frequent veterinary engagement. Canine owners exhibit strong willingness to invest in preventive, behavioral, and chronic care through telehealth channels. Platforms offering breed-specific insights and wellness tracking further appeal to this segment. Moreover, partnerships with dog wellness brands for subscription medications strengthen engagement. The rise in canine lifestyle diseases and mobility issues continues to fuel segment acceleration worldwide.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership in urban centers and increasing digital health adoption. Countries such as Japan, China, and India are witnessing rapid growth in mobile veterinary applications. Expanding middle-class populations and rising disposable incomes support telehealth affordability. Additionally, regional e-commerce platforms are enhancing medication delivery capabilities. Government initiatives promoting pet health digitalization further accelerate market penetration, solidifying Asia Pacific's leadership position.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technological integration and high pet healthcare spending. Established telehealth providers and well-regulated veterinary frameworks foster rapid innovation. The region's widespread use of pet insurance and subscription models enhances market sustainability. Additionally, growing awareness of remote behavioral and chronic care management supports expansion. Integration of AI-based diagnostics and digital prescription fulfillment further propels growth, positioning North America as the fastest-evolving regional market.

Key players in the market

Some of the key players in Pet Telehealth & Prescription Delivery Market include PetMed Express, Inc., Chewy, Inc., Trupanion, Inc., PetIQ, Inc., Petco Health and Wellness Company, Inc., Amazon.com, Inc., Walmart Inc., CVS Health Corporation, Walgreens Boots Alliance, Inc., GoodRx Holdings, Inc., Central Garden & Pet Company, Freshpet, Inc., Heska Corporation, Zoetis Inc., Elanco Animal Health Incorporated, and Dechra Pharmaceuticals PLC.

Key Developments:

In September 2025, Chewy, Inc. launched its "Chewy Health Connect" platform, a fully integrated service that synchronizes real-time telehealth consultations with automated prescription refills and same-day delivery, all managed within a single pet owner dashboard.

In August 2025, Zoetis Inc. introduced the "Vetscan Imagine" home-use diagnostic kit, which pairs with a telehealth vet to analyze ear swabs or skin samples, enabling remote diagnosis of common infections and immediate digital prescription authorization to a local pharmacy.

In July 2025, Petco Health and Wellness Company, Inc. announced the national expansion of its "Vetco Telehealth" subscription, offering unlimited virtual vet visits for a monthly fee, including direct-to-doorstep delivery of prescribed medications, foods, and supplements from its stores.

Service Types Covered:

• Live Video Consultations
• Chat & Asynchronous Consults
• Remote Diagnostics & IoT Monitoring
• E-Prescription Services

Animal Types Covered:

• Dogs
• Cats
• Exotic Pets
• Farm & Large Animals
• Small Mammals & Birds

Business Models Covered:

• Subscription Plans
• Pay-Per-Consultation
• Corporate & Insurance Partnerships

Distribution Channels Covered:

• D2C Platforms
• Pharmacy Chains
• Online Marketplaces

End Users Covered:

• Pet Owners
• Veterinary Clinics & Animal Hospitals
• Pet Grooming & Boarding Facilities

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Pet Telehealth & Prescription Delivery Market, By Service Type

• 5.1 Introduction
• 5.2 Live Video Consultations
• 5.3 Chat & Asynchronous Consults
• 5.4 Remote Diagnostics & IoT Monitoring
• 5.5 E-Prescription Services

6 Global Pet Telehealth & Prescription Delivery Market, By Animal Type

• 6.1 Introduction
• 6.2 Dogs
• 6.3 Cats
• 6.4 Exotic Pets
• 6.5 Farm & Large Animals
• 6.6 Small Mammals & Birds

7 Global Pet Telehealth & Prescription Delivery Market, By Business Model

• 7.1 Introduction
• 7.2 Subscription Plans
• 7.3 Pay-Per-Consultation
• 7.4 Corporate & Insurance Partnerships

8 Global Pet Telehealth & Prescription Delivery Market, By Distribution Channel

• 8.1 Introduction
• 8.2 D2C Platforms
• 8.3 Pharmacy Chains
• 8.4 Online Marketplaces

9 Global Pet Telehealth & Prescription Delivery Market, By End User

• 9.1 Introduction
• 9.2 Pet Owners
• 9.3 Veterinary Clinics & Animal Hospitals
• 9.4 Pet Grooming & Boarding Facilities

10 Global Pet Telehealth & Prescription Delivery Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 PetMed Express, Inc.
• 12.2 Chewy, Inc.
• 12.3 Trupanion, Inc.
• 12.4 PetIQ, Inc.
• 12.5 Petco Health and Wellness Company, Inc.
• 12.6 Amazon.com, Inc.
• 12.7 Walmart Inc.
• 12.8 CVS Health Corporation
• 12.9 Walgreens Boots Alliance, Inc.
• 12.10 GoodRx Holdings, Inc.
• 12.11 Central Garden & Pet Company
• 12.12 Freshpet, Inc.
• 12.13 Heska Corporation
• 12.14 Zoetis Inc.
• 12.15 Elanco Animal Health Incorporated
• 12.16 Dechra Pharmaceuticals PLC