세계의 가상현실 치료 환경 시장 예측 : 치료유형별, 제공방법별, 기술별, 용도별, 최종사용자별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global Virtual-Reality Therapy Environments Market is accounted for $1.1 billion in 2025 and is expected to reach $6.9 billion by 2032 growing at a CAGR of 29.9% during the forecast period. Virtual-Reality Therapy Environments are immersive, computer-generated settings used by healthcare professionals to deliver therapeutic interventions for mental health, rehabilitation, or pain management. Patients engage in controlled, interactive scenarios tailored to their needs, enabling exposure therapy, skills training, and cognitive exercises. The environments provide real-time biofeedback and data analytics, enhancing therapy efficacy, patient engagement, and access to care in remote or clinical contexts.

According to the American Psychological Association, VR exposure therapy is providing controlled, safe environments for patients to confront and manage phobias and PTSD, with efficacy supported by clinical studies.

Market Dynamics:

Driver:

Growing use in mental health treatment

Propelled by the rising prevalence of anxiety, depression, and PTSD, virtual reality (VR) therapy environments are increasingly integrated into mental health treatment. Clinicians are adopting immersive simulations to deliver exposure therapy and stress reduction in controlled digital settings. This technology enhances engagement and treatment adherence compared to traditional methods. Moreover, advancements in VR headsets and biofeedback integration improve therapeutic outcomes. Consequently, expanding psychiatric applications are fueling sustained growth across global healthcare systems.

Restraint:

High equipment and setup cost

Despite promising results, the widespread adoption of VR therapy is hindered by high initial investment requirements. The cost of headsets, motion sensors, and computing systems poses financial challenges for small clinics and mental health centers. Additionally, the need for software customization and therapist training adds to operational expenses. Limited reimbursement policies further restrict affordability in developing economies. These financial and logistical barriers continue to slow mass deployment across healthcare ecosystems.

Opportunity:

Expansion in remote rehabilitation programs

Spurred by the telehealth revolution, VR therapy's integration into remote rehabilitation frameworks offers immense potential. Patients can now access guided cognitive or physical therapy sessions from home through cloud-based VR platforms. This shift enables continuous monitoring and adaptive treatment personalization. Healthcare providers benefit from improved scalability and reduced overheads. As insurers increasingly recognize tele-rehabilitation, global expansion into underserved and rural populations becomes a key growth catalyst.

Threat:

Limited clinical validation and acceptance

A major challenge lies in the limited clinical standardization and long-term efficacy validation of VR-based interventions. Many programs lack large-scale, peer-reviewed studies demonstrating consistent outcomes. Consequently, medical professionals remain cautious about prescribing immersive therapies. Moreover, skepticism among patients regarding digital exposure treatments may hinder adoption. Without stronger clinical backing and regulatory alignment, industry credibility could face significant constraints over the coming years.

Covid-19 Impact:

The pandemic dramatically accelerated interest in virtual therapy platforms due to restricted in-person sessions. Mental health facilities increasingly relied on VR programs to deliver immersive cognitive and behavioral therapies remotely. Post-pandemic recovery initiatives further emphasized digital mental healthcare infrastructure. Moreover, increased awareness of psychological well-being strengthened the case for long-term VR adoption. Thus, COVID-19 transformed VR therapy from an experimental niche to a mainstream therapeutic alternative.

The cognitive behavioral therapy segment is expected to be the largest during the forecast period

The cognitive behavioral therapy segment is expected to account for the largest market share during the forecast period, resulting from widespread clinical adoption of VR for anxiety, phobia, and stress management interventions. Immersive simulations enhance patient exposure to controlled stressors, enabling measurable progress and adaptive coping mechanisms. Moreover, therapists leverage customizable environments to address individual triggers effectively. Continued research demonstrating cognitive improvement and reduced relapse rates further consolidates this segment's dominance in therapeutic VR applications.

The remote/virtual delivery segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the remote/virtual delivery segment is predicted to witness the highest growth rate, propelled by the growing availability of cloud-based therapeutic platforms and at-home VR devices. This model supports continuous engagement, allowing real-time progress tracking and therapist supervision. Increasing broadband penetration and wearable integration enhance the remote therapy experience. Furthermore, post-pandemic telehealth policies and reimbursement flexibility are accelerating patient adoption, fueling exponential segment expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid healthcare digitization, mental health awareness campaigns, and expanding telemedicine infrastructure. Countries like Japan, South Korea, and China are integrating VR therapy within psychiatric hospitals and wellness centers. Government initiatives supporting mental wellness technologies further bolster adoption. Rising disposable incomes and tech-savvy populations enhance regional uptake of immersive therapeutic solutions.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technological innovation, early clinical adoption, and supportive regulatory frameworks. The U.S. and Canada lead in VR mental health research, supported by university trials and healthcare startups. Integration with insurance models and AI-driven analytics amplifies treatment precision. Additionally, increasing investment from digital health companies reinforces rapid market growth across the region.

Key players in the market

Some of the key players in Virtual-Reality Therapy Environments Market include XRHealth, Psious, Oxford VR, AppliedVR, Limbix, BehaVR, MindMaze, Pear Therapeutics, Virtually Better, Firsthand Technology, Emersa Health, Karuna Labs, Samsung, HP, Meta, and Google.

Key Developments:

In October 2025, AppliedVR launched an upgraded version of its "EaseVRx" platform, improving the fidelity and personalization of its immersive pain distraction environments. The update now uses real-time biometric feedback (via integrated wearables) to dynamically adjust scene complexity and narrative pacing, enhancing non-pharmacological pain management for chronic conditions.

In September 2025, Oxford VR expanded its evidence-based "gameChange" therapy platform to the US market, now supporting a wider range of social anxiety and agoraphobia scenarios. The update includes AI-driven coaching avatars that provide personalized cognitive interventions within the VR environment, tailored to the user's in-session anxiety levels.

In August 2025, XRHealth & Meta announced a strategic partnership to deploy specialized therapeutic VR environments on the Meta Quest Pro platform for clinical and at-home use. The collaboration integrates XRHealth's clinical software with Meta's advanced eye and face tracking to better monitor patient engagement and emotional response during therapy sessions.

Therapy Types Covered:

• Cognitive Behavioral Therapy
• Exposure Therapy
• Rehabilitation Therapy
• Meditation & Mindfulness
• Pain Management
• Stress & Anxiety Reduction

Delivery Modes Covered:

• On-Site Therapy
• Remote/Virtual Delivery
• Hybrid Models
• App-Based VR Modules
• Subscription-Based Therapy
• Custom Therapeutic Programs

Technologies Covered:

• VR Head-Mounted Displays
• Augmented Reality Systems
• Haptic Feedback Devices
• AI & Emotion Recognition
• Cloud-Based VR Platforms
• 3D Motion Tracking

Applications Covered:

• Mental Health Treatment
• Physical Rehabilitation
• Cognitive Training
• Pain Therapy
• Addiction Management
• PTSD & Trauma Therapy

End Users Covered:

• Hospitals & Clinics
• Mental Health Centers
• Rehabilitation Facilities
• Academic & Research Institutes
• Corporate Wellness Programs
• Telehealth Providers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Virtual-Reality Therapy Environments Market, By Therapy Type

• 5.1 Introduction
• 5.2 Cognitive Behavioral Therapy
• 5.3 Exposure Therapy
• 5.4 Rehabilitation Therapy
• 5.5 Meditation & Mindfulness
• 5.6 Pain Management
• 5.7 Stress & Anxiety Reduction

6 Global Virtual-Reality Therapy Environments Market, By Delivery Mode

• 6.1 Introduction
• 6.2 On-Site Therapy
• 6.3 Remote/Virtual Delivery
• 6.4 Hybrid Models
• 6.5 App-Based VR Modules
• 6.6 Subscription-Based Therapy
• 6.7 Custom Therapeutic Programs

7 Global Virtual-Reality Therapy Environments Market, By Technology

• 7.1 Introduction
• 7.2 VR Head-Mounted Displays
• 7.3 Augmented Reality Systems
• 7.4 Haptic Feedback Devices
• 7.5 AI & Emotion Recognition
• 7.6 Cloud-Based VR Platforms
• 7.7 3D Motion Tracking

8 Global Virtual-Reality Therapy Environments Market, By Application

• 8.1 Introduction
• 8.2 Mental Health Treatment
• 8.3 Physical Rehabilitation
• 8.4 Cognitive Training
• 8.5 Pain Therapy
• 8.6 Addiction Management
• 8.7 PTSD & Trauma Therapy

9 Global Virtual-Reality Therapy Environments Market, By End User

• 9.1 Introduction
• 9.2 Hospitals & Clinics
• 9.3 Mental Health Centers
• 9.4 Rehabilitation Facilities
• 9.5 Academic & Research Institutes
• 9.6 Corporate Wellness Programs
• 9.7 Telehealth Providers

10 Global Virtual-Reality Therapy Environments Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 XRHealth
• 12.2 Psious
• 12.3 Oxford VR
• 12.4 AppliedVR
• 12.5 Limbix
• 12.6 BehaVR
• 12.7 MindMaze
• 12.8 Pear Therapeutics
• 12.9 Virtually Better
• 12.10 Firsthand Technology
• 12.11 Emersa Health
• 12.12 Karuna Labs
• 12.13 Samsung
• 12.14 HP
• 12.15 Meta
• 12.12 Google