세계의 이국적 향신료 및 허브 시장 예측(-2032년) : 제품별, 형태별, 성질별, 유통 채널별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Exotic Spices & Herbs Market is accounted for $194.0 billion in 2025 and is expected to reach $287.9 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Exotic spices and herbs are the rare, far-flung seasonings that carry the scent of ancient trade routes and the flavor of distant homelands. They aren't your everyday pantry fillers-they're the bold, vibrant elements that transform simple dishes into stories. These ingredients often come from unique climates, traditional farming practices, and generations of know-how. From saffron threads to galangal roots, they bring depth, aroma, and cultural richness to cooking. In today's world, they bridge the past and the future, honoring heritage while inspiring new culinary adventures. They add character, complexity, and a touch of wanderlust to every plate they touch.

Market Dynamics:

Driver:

Rising Demand for Organic and Chemical-Free Food

The push for organic, chemical-free foods is no passing trend-it's a return to the old wisdom that purity matters. As consumers grow wary of additives, pesticides, and artificial enhancers, they gravitate toward spices and herbs that come straight from the soil, untouched and authentic. This demand fuels the market's rise, encouraging farmers to adopt sustainable methods and producers to highlight traceability. The movement blends tradition with modern awareness, strengthening global appetite for clean, potent, naturally grown exotic seasonings.

Restraint:

Raw material price volatility

The market's biggest stumbling block lies in the unpredictable cost of raw ingredients. Exotic spices depend heavily on climate conditions, labor availability, transport systems, and geopolitical stability-factors that shift like the wind. A poor harvest, a border delay, or a surge in global demand can send prices soaring. These fluctuations burden producers, disrupt contracts, and challenge consistency for buyers. While demand keeps rising, price volatility acts as a stark reminder that nature and global logistics still hold the reins.

Opportunity:

Health and wellness trends

The world is waking up to the healing power hidden in ancient spice chests, and that awakening is opening doors. Turmeric for inflammation, cinnamon for metabolism, saffron for mood people seek natural remedies with centuries of tradition behind them. As wellness becomes lifestyle rather than luxury, exotic spices and herbs are finding their place in supplements, functional foods, and daily diets. This shift blends cultural heritage with modern science, giving the market a long runway of opportunity rooted in authenticity and wellbeing. Thus, it drives the growth of the market.

Threat:

Complex Supply Chains and Traceability Gaps

Behind every pinch of spice lies a long journey, often scattered across farms, collectors, processors, and exporters. This intricate web creates room for mislabeling, adulteration, and lost information-issues that haunt the industry. Consumers increasingly demand proof of origin and purity, but many players still lack the systems to provide it. These gaps in transparency threaten trust and compliance, putting pressure on producers to modernize without losing traditional methods. The challenge simplifies the chain without breaking its cultural backbone.

Covid-19 Impact:

COVID-19 shook the spice world from farm to shelf. Lockdowns disrupted harvesting seasons, container shortages choked exports, and inconsistent demand left markets scrambling. Yet the crisis also awakened interest in immunity, wellness, and home cooking, giving exotic herbs fresh relevance. While supply chains suffered, household consumption grew stronger, leading to a strange but powerful balance of setbacks and gains. The pandemic ultimately pushed companies to digitize sourcing strengthen traceability, and rethink resilience lessons that will shape the market's future.

The vegan segment is expected to be the largest during the forecast period

The vegan segment is expected to account for the largest market share during the forecast period, because vegan lifestyles grow worldwide driven by ethics, environment, and wellness-the demand for creative, aromatic seasonings rises in tandem. Exotic spices become essential tools for crafting vibrant meals without animal products. This trend strengthens product innovation, from spice blends to ready-to-use herb mixes, making the vegan segment a natural powerhouse steering market expansion during the forecast period.

The pharmaceuticals segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the pharmaceuticals segment is predicted to witness the highest growth rate, because many spices turmeric, ginger, cloves, saffron carry bioactive compounds with anti-inflammatory, antimicrobial, and antioxidant properties. As modern medicine reassesses traditional botanicals, demand for standardized, high-quality ingredients climbs steadily. Nutraceuticals, herbal formulations, and functional supplements all pull from this rising well. With research backing age-old remedies and consumers seeking gentler alternatives, this segment stands poised for the fastest growth in the years ahead.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, because India, China, Vietnam, Indonesia, and Sri Lanka anchor global supply with deep-rooted farming traditions and massive production volumes. Local consumption is equally strong, woven into every culinary and medicinal practice. Growing exports, expanding cultivation areas, government support, and competitive pricing reinforce the region's dominance. Asia Pacific isn't just a market player-it is the ancestral home of exotic spices, giving it unmatched influence.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as consumers shift toward clean label foods and natural wellness ingredients. The region's culinary curiosity fueled by multicultural populations and premium dining trends drives strong demand for saffron, sumac, galangal, and other high-value spices. Rising use in supplements, gourmet products, and plant-based foods further accelerates growth. With retailers expanding their international offerings and consumers seeking authenticity and health benefits, North America stands ready to chart the strongest upward trajectory in the forecast period.

Key players in the market

Some of the key players in Exotic Spices & Herbs Market include McCormick & Company, Inc., Fuchs Group, Olam International, Everest Food Products Pvt. Ltd., Ajinomoto Co., Inc., MDH Spices, Associated British Foods plc, Catch Foods, Kerry Group plc, Unilever, Dohler GmbH, MTR Foods Pvt. Ltd., Sensient Technologies Corporation, Sakthi Masala and Bart Ingredients Co. Ltd.

Key Developments:

In November 2025, Ajinomoto Co. has licensed its proprietary AJICAP antibody-drug conjugate (ADC) technology to Astellas Pharma, enabling precise, stable drug-antibody conjugation; this supports Astellas' next-generation ADC development and strengthens Ajinomoto's CDMO biopharma business.

In October 2025, Ajinomoto Co., Inc. has entered into a licensing agreement with Astellas Pharma Inc. for its biopharmaceutical development and manufacturing technology, enabling Astellas to access Ajinomoto's advanced platforms and strengthening Ajinomoto's CDMO position in next-gen biologics.

Products Covered:

• Herbs
• Ground Spices
• Spices
• Whole Spices
• Spice Blends

Forms Covered:

• Powder & Granules
• Paste
• Flakes
• Whole/Fresh

Natures Covered:

• Organic
• Conventional
• Vegan
• Non-GMO
• Natural

Distribution Channels Covered:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Convenience Stores
• Direct Sales

Applications Covered:

• Food & Beverage
• Nutraceuticals
• Pharmaceuticals
• Personal Care & Cosmetics
• Foodservice

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Exotic Spices & Herbs Market, By Product

• 5.1 Introduction
• 5.2 Herbs
• 5.3 Ground Spices
• 5.4 Spices
• 5.5 Whole Spices
• 5.6 Spice Blends

6 Global Exotic Spices & Herbs Market, By Form

• 6.1 Introduction
• 6.2 Powder & Granules
• 6.3 Paste
• 6.4 Flakes
• 6.5 Whole/Fresh

7 Global Exotic Spices & Herbs Market, By Nature

• 7.1 Introduction
• 7.2 Organic
• 7.3 Conventional
• 7.4 Vegan
• 7.5 Non-GMO
• 7.6 Natural

8 Global Exotic Spices & Herbs Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Supermarkets/Hypermarkets
• 8.3 Specialty Stores
• 8.4 Online Retail
• 8.5 Convenience Stores
• 8.6 Direct Sales

9 Global Exotic Spices & Herbs Market, By Application

• 9.1 Introduction
• 9.2 Food & Beverage
• 9.3 Nutraceuticals
• 9.4 Pharmaceuticals
• 9.5 Personal Care & Cosmetics
• 9.6 Foodservice

10 Global Exotic Spices & Herbs Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 McCormick & Company, Inc.
• 12.2 Fuchs Group
• 12.3 Olam International
• 12.4 Everest Food Products Pvt. Ltd.
• 12.5 Ajinomoto Co., Inc.
• 12.6 MDH Spices
• 12.7 Associated British Foods plc
• 12.8 Catch Foods
• 12.9 Kerry Group plc
• 12.10 Unilever
• 12.11 Dohler GmbH
• 12.12 MTR Foods Pvt. Ltd.
• 12.13 Sensient Technologies Corporation
• 12.14 Sakthi Masala
• 12.15 Bart Ingredients Co. Ltd.