세계의 지속가능한 E-Commerce 포장 시장 예측(-2032년) : 재료별, 포장 유형별, 유통 채널별, 용도별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Sustainable E-Commerce Packaging Market is accounted for $38.6 billion in 2025 and is expected to reach $68.3 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Sustainable e-commerce packaging refers to environmentally responsible packaging solutions designed to minimize waste, reduce carbon footprint, and optimize resource use throughout the online retail supply chain. It emphasizes materials that are recyclable, compostable, biodegradable, or made from renewable or recycled content. Sustainable packaging also focuses on right-sizing to reduce excess material, improving shipping efficiency, and lowering emissions. Additionally, it includes designs that enhance product protection while supporting circular economy principles through reuse and recovery. Overall, sustainable e-commerce packaging aims to balance functionality, cost-effectiveness, and environmental stewardship to meet growing consumer and regulatory expectations.

Market Dynamics:

Driver:

Rising demand for eco-friendly packaging solutions

Consumers are increasingly rejecting single-use plastics in favor of recyclable, biodegradable, and compostable materials. E-commerce platforms are under pressure to adopt sustainable packaging to reduce environmental impact. Regulatory mandates on waste reduction and carbon neutrality further accelerate adoption. Retailers are reformulating packaging strategies to highlight eco-friendly claims and strengthen brand loyalty. Global brands are investing in circular economy initiatives to meet sustainability targets.

Restraint:

Limited recycling infrastructure in developing regions

Many countries lack adequate collection, sorting, and processing facilities for sustainable packaging materials. This gap restricts scalability and slows adoption of eco-friendly solutions. Smaller e-commerce firms struggle to implement recycling programs without government support. High costs of infrastructure development further exacerbate the issue. The digital divide between developed and developing economies widens sustainability adoption gaps. Consequently, limited recycling infrastructure is constraining market expansion.

Opportunity:

Increasing consumer preference for green brands

Shoppers are actively choosing e-commerce platforms that demonstrate sustainability commitments. Eco-friendly packaging enhances brand reputation and customer loyalty. Rising awareness of climate change and waste reduction amplifies demand for green alternatives. Social media campaigns and influencer endorsements further accelerate consumer preference. Governments and NGOs are promoting sustainable consumption, reinforcing adoption.

Threat:

Supply chain constraints for biobased inputs

Raw materials such as bioplastics, starch-based polymers, and recycled fibers face availability challenges. Global supply chain disruptions increase costs and reduce reliability of sustainable inputs. Smaller firms struggle to secure consistent supplies, limiting scalability. Dependence on agricultural feedstocks creates competition with food production. Regional disparities in sourcing further complicate adoption. Consequently, supply chain constraints are hindering market growth.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the Sustainable E-Commerce Packaging market. Surge in online shopping during lockdowns accelerated demand for packaging materials. However, supply chain disruptions affected availability of biobased inputs and delayed product launches. Economic uncertainty reduced investment in premium sustainable packaging in several regions. Rising consumer awareness of hygiene and safety reinforced demand for eco-friendly, tamper-proof packaging. Governments emphasized sustainability in recovery programs, supporting adoption of green packaging solutions.

The paper & paperboard segment is expected to be the largest during the forecast period

The paper & paperboard segment is expected to account for the largest market share during the forecast period, driven by its recyclability and widespread acceptance in e-commerce logistics. Corrugated boxes, cartons, and paper mailers are increasingly replacing plastics in delivery chains. Strong demand from apparel, electronics, and FMCG sectors reinforces adoption of paper-based packaging. Regulatory mandates on single-use plastics align directly with the benefits of paperboard solutions. The segment benefits from established recycling networks in developed economies. Innovations in lightweight and durable paperboard designs further strengthen competitiveness.

The food & grocery delivery segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the food & grocery delivery segment is predicted to witness the highest growth rate, reflecting strong demand for sustainable packaging in last-mile logistics. Rising popularity of online grocery platforms accelerates adoption of eco-friendly packaging solutions. Consumers increasingly prefer biodegradable containers, compostable bags, and recyclable cartons for food deliveries. Regulatory frameworks promoting food safety and sustainability reinforce adoption in this segment. The segment benefits from rapid urbanization and growing disposable incomes in emerging markets. Innovations in temperature-resistant and moisture-proof sustainable packaging further enhance usability.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to strong regulatory mandates and consumer awareness. The United States and Canada benefit from advanced recycling infrastructure and widespread adoption of sustainable packaging. E-commerce giants are investing heavily in eco-friendly packaging to meet corporate sustainability goals. Government initiatives promoting waste reduction and carbon neutrality reinforce adoption. The presence of leading packaging manufacturers strengthens regional leadership. Growth in online retail and subscription-based delivery services adds momentum.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR rapid urbanization and booming e-commerce penetration. Countries such as China, India, and Japan are witnessing strong demand for sustainable packaging in food, grocery, and apparel deliveries. Expanding middle-class populations and rising disposable incomes support premium product adoption. Government initiatives promoting plastic bans and sustainable consumption further accelerate adoption. Local startups and multinational firms are investing in scalable eco-friendly packaging solutions. Growth in mobile-first e-commerce ecosystems adds momentum to regional expansion.

Key players in the market

Some of the key players in Sustainable E-Commerce Packaging Market include Amcor, Sealed Air Corporation, Mondi Group, Huhtamaki, Tetra Pak, Sonoco Products Company, WestRock, Stora Enso, UPM-Kymmene Corporation, BASF SE, Dow Inc., Berry Global Group, Smurfit Kappa Group, Ranpak Holdings and DS Smith.

Key Developments:

In May 2024, Amcor partnered with Walmart Canada to launch a recyclable paper-based packaging for the e-commerce shipping of its Our Brand products. This initiative, replacing plastic mailers, is a direct strategy to advance sustainable e-commerce solutions and aligns with Walmart's goal to make all private brand packaging recyclable, compostable.

In October 2023, Sealed Air launched the Korrvu(R) Retention Pak with Sustainex(TM) technology, a new material containing 30% recycled content. This launch directly addresses e-commerce demands for right-sized, protective packaging that reduces waste and incorporates more circular materials, enhancing the sustainability profile of their flagship protective packaging system without compromising performance.

Materials Covered:

• Paper & Paperboard
• Bioplastics (PLA, PHA, starch blends)
• Recycled Plastics
• Hybrid Materials
• Compostable & Plant-Based Films
• Other Materials

Packaging Types Covered:

• Mailers & Envelopes
• Corrugated Boxes & Cartons
• Protective Packaging
• Shipping Labels & Seals
• Reusable Packaging Systems
• Other Packaging Types

Distribution Channels Covered:

• E-Commerce Giants
• D2C Brands
• Logistics & Fulfillment Providers
• Retail E-Marketplaces
• Other Distribution Channels

Applications Covered:

• Fashion & Apparel
• Electronics & Consumer Goods
• Food & Grocery Delivery
• Health & Beauty Products
• Other Applications

End Users Covered:

• Brands & Manufacturers
• 3PL & Fulfillment Centers
• Subscription Box Companies
• Courier & Delivery Service Providers
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Sustainable E-Commerce Packaging Market, By Material

• 5.1 Introduction
• 5.2 Paper & Paperboard
• 5.3 Bioplastics (PLA, PHA, starch blends)
• 5.4 Recycled Plastics
• 5.5 Hybrid Materials
• 5.6 Compostable & Plant-Based Films
• 5.7 Other Materials

6 Global Sustainable E-Commerce Packaging Market, By Packaging Type

• 6.1 Introduction
• 6.2 Mailers & Envelopes
• 6.3 Corrugated Boxes & Cartons
• 6.4 Protective Packaging
• 6.5 Shipping Labels & Seals
• 6.6 Reusable Packaging Systems
• Other Packaging Types

7 Global Sustainable E-Commerce Packaging Market, By Distribution Channel

• 7.1 Introduction
• 7.2 E-Commerce Giants
• 7.3 D2C Brands
• 7.4 Logistics & Fulfillment Providers
• 7.5 Retail E-Marketplaces
• 7.6 Other Distribution Channels

8 Global Sustainable E-Commerce Packaging Market, By Application

• 8.1 Introduction
• 8.2 Fashion & Apparel
• 8.3 Electronics & Consumer Goods
• 8.4 Food & Grocery Delivery
• 8.5 Health & Beauty Products
• 8.6 Other Applications

9 Global Sustainable E-Commerce Packaging Market, By End User

• 9.1 Introduction
• 9.2 Brands & Manufacturers
• 9.3 3PL & Fulfillment Centers
• 9.4 Subscription Box Companies
• 9.5 Courier & Delivery Service Providers
• 9.6 Other End Users

10 Global Sustainable E-Commerce Packaging Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Amcor
• 12.2 Sealed Air Corporation
• 12.3 Mondi Group
• 12.4 Huhtamaki
• 12.5 Tetra Pak
• 12.6 Sonoco Products Company
• 12.7 WestRock
• 12.8 Stora Enso
• 12.9 UPM-Kymmene Corporation
• 12.10 BASF SE
• 12.11 Dow Inc.
• 12.12 Berry Global Group
• 12.13 Smurfit Kappa Group
• 12.14 Ranpak Holdings
• 12.15 DS Smith