세계의 하이퍼로컬 식료품 배달 시장 예측(-2032년) : 제품 유형, 서비스 유형별, 플랫폼 유형별, 비즈니스 모델별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Hyperlocal Grocery Delivery Market is accounted for $41.7 billion in 2025 and is expected to reach $72.9 billion by 2032 growing at a CAGR of 8.3% during the forecast period. Hyperlocal grocery delivery refers to an on-demand service model in which groceries are sourced, packed, and delivered from nearby stores or fulfillment hubs directly to customers within a small, defined geographic radius. It relies on real-time inventory visibility, quick ordering platforms, and rapid last-mile logistics to ensure fast delivery-often within a few hours. Rooted in the age-old practice of neighborhood provisioning yet powered by modern digital infrastructure, this model minimizes transit time, reduces spoilage, and supports local retailers. As convenience becomes non-negotiable for urban consumers, hyperlocal delivery emerges as a practical, efficient, and future-ready retail solution.

Market Dynamics:

Driver:

Smartphone & Internet Penetration

Rising smartphone usage and expanding internet access are fundamentally reshaping how consumers shop, making hyperlocal grocery delivery a natural extension of digital convenience. With real-time connectivity at their fingertips, consumers increasingly expect instant service, precise tracking, and frictionless transactions. This widespread digital adoption enables platforms to reach broad audiences, streamline ordering, and personalize experiences. As technology becomes deeply woven into everyday life, the market gains strong momentum, driven by a population that now sees mobile-first shopping not as an option, but as a norm.

Restraint:

High Logistics & Operational Costs

The hyperlocal grocery delivery model demands rapid fulfillment, dense delivery networks, and consistently reliable service-conditions that drive substantial operational costs. Maintaining last-mile fleets, staffing delivery teams, managing dark stores, and ensuring real-time inventory accuracy all strain profitability. Urban traffic bottlenecks and fluctuating order volumes further raise expenses. For many players, sustaining competitive delivery timelines becomes a financial balancing act. These high logistics and operational burdens remain a core restraint, often limiting scalability and challenging the long-term sustainability of delivery businesses.

Opportunity:

Urban Lifestyle Trends

Evolving urban lifestyles faster routines, smaller households, and preference for convenience create fertile ground for hyperlocal grocery delivery growth. Consumers increasingly prioritize time-saving solutions, opting for doorstep delivery over traditional store visits. Rising disposable incomes and shifting consumption patterns enable frequent, smaller purchases suited to hyperlocal models. As modern city dwellers embrace digital living, reliable grocery fulfillment continues to climb. This lifestyle-driven shift presents a significant opportunity for platforms to expand reach and integrate seamlessly into daily urban rhythms.

Threat:

Regulatory & Compliance Challenges

Hyperlocal delivery platforms operate across complex regulatory environments involving food safety, taxation, and zoning rules. Frequent policy changes and varying regional standards create operational hurdles, increasing compliance costs and legal risks. Restrictions on delivery operations, worker classification rules, and data-privacy requirements can tighten margins and slow expansion. As governments intensify oversight of digital commerce and gig-economy models, navigating this regulatory maze becomes a persistent threat. Businesses must adapt quickly to avoid disruptions and maintain trustworthiness across diverse jurisdictions.

Covid-19 Impact:

Covid-19 dramatically accelerated the adoption of hyperlocal grocery delivery as consumers turned to digital platforms for safety, speed, and convenience. Lockdowns reshaped shopping behavior, triggering a surge in online demand and pushing retailers to strengthen fulfillment capabilities. Despite supply-chain disruptions and operational strain, the pandemic validated the model's relevance, cementing it as a permanent part of modern retail. Post-pandemic, heightened consumer dependence on quick delivery continues, driving sustained investment in digital infrastructure, inventory integration, and localized logistics networks.

The meat & seafood segment is expected to be the largest during the forecast period

The meat & seafood segment is expected to account for the largest market share during the forecast period as consumers increasingly rely on hyperlocal services for fresh, high-quality perishables. These products require tight temperature control, quick turnover, and assured freshness-conditions that hyperlocal networks are designed to deliver efficiently. Real-time sourcing from nearby stores and specialized cold-chain logistics enhance reliability. With rising demand for premium, hygienically handled protein products, consumers prefer trusted platforms that guarantee safe, rapid delivery. This strong emphasis on freshness firmly positions the segment at the forefront of market share.

The aggregator model segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the aggregator model segment is predicted to witness the highest growth rate as it offers wide product selection, competitive pricing, and partnerships with multiple local retailers. This model reduces inventory burden by connecting consumers directly to neighborhood stores while leveraging platform-driven logistics for speed. Its asset-light structure enhances scalability and adaptability across varied markets. As consumers seek convenience without sacrificing choice, aggregators efficiently bridge the gap, capturing rising demand. Their operational flexibility and broader reach make them well-positioned to achieve the highest CAGR during the forecast period.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to dense population base, and increasing adoption of digital commerce. Growing middle-class incomes, busy metropolitan lifestyles, and strong smartphone penetration propel demand for quick grocery delivery. Retail ecosystems in India, China, and Southeast Asia are evolving rapidly, with rising investments in dark stores, micro-fulfillment centers, and efficient last-mile logistics. Government support for digital payments further accelerates adoption. These combined forces solidify Asia Pacific as the region with the largest market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to tech-savvy consumers, and strong emphasis on service speed. Market leaders continuously invest in automation, real-time inventory systems, and AI-powered logistics to enhance fulfillment efficiency. Heightened expectations for convenience, coupled with subscription-based delivery models, fuel consistent growth. As retail giants expand hyperlocal operations and smaller players innovate with micro-warehouses, the region witness's rapid digital transformation. This environment positions North America for brisk, technology-led expansion throughout the forecast period.

Key players in the market

Some of the key players in Hyperlocal Grocery Delivery Market include Instacart, Getir, Gopuff, JOKR, Glovo, Flink, Zapp, Amazon Fresh, DoorDash, Walmart Grocery, Swiggy, Blinkit, BigBasket, Foodpanda and 7NOW.

Key Developments:

In November 2025, Aayush Wellness has entered a strategic partnership with Blinkit to distribute Aayush's wellness products through Blinkit's quick-delivery network. Under this non-equity collaboration, Aayush's offerings will become available across urban markets served by Blinkit - expanding reach, improving supply-chain efficiency, and enabling rapid fulfillment to consumers in metro and city pockets.

In September 2025, Thomas Cook India has teamed up with Blinkit to enable doorstep delivery of its forex-cards the "Borderless Travel Card" for travellers and "Study Buddy" card for students in minutes.

Products Covered:

• Fresh Produce
• Dairy & Eggs
• Meat & Seafood
• Packaged & Processed Foods
• Beverages
• Other Products

Service Types Covered:

• On-Demand Delivery
• Scheduled Delivery

Platform Types Covered:

• Mobile Application
• Website

Business Models Covered:

• Aggregator Model
• Inventory-Led Model
• Hybrid Model

End Users Covered:

• Household
• Commercial

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Hyperlocal Grocery Delivery Market, By Product

• 5.1 Introduction
• 5.2 Fresh Produce
• 5.3 Dairy & Eggs
• 5.4 Meat & Seafood
• 5.5 Packaged & Processed Foods
• 5.6 Beverages
• 5.7 Other Products

6 Global Hyperlocal Grocery Delivery Market, By Service Type

• 6.1 Introduction
• 6.2 On-Demand Delivery
• 6.3 Scheduled Delivery

7 Global Hyperlocal Grocery Delivery Market, By Platform Type

• 7.1 Introduction
• 7.2 Mobile Application
• 7.3 Website

8 Global Hyperlocal Grocery Delivery Market, By Business Model

• 8.1 Introduction
• 8.2 Aggregator Model
• 8.3 Inventory-Led Model
• 8.4 Hybrid Model

9 Global Hyperlocal Grocery Delivery Market, By End User

• 9.1 Introduction
• 9.2 Household
• 9.3 Commercial

10 Global Hyperlocal Grocery Delivery Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Instacart
• 12.2 Getir
• 12.3 Gopuff
• 12.4 JOKR
• 12.5 Glovo
• 12.6 Flink
• 12.7 Zapp
• 12.8 Amazon Fresh
• 12.9 DoorDash
• 12.10 Walmart Grocery
• 12.11 Swiggy
• 12.12 Blinkit
• 12.13 BigBasket
• 12.14 Foodpanda
• 12.15 7NOW.